Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this podcast episode, we discuss how to turn your PoD Store into a brand. Our featured guest on the show is Matt Simmons, Head of Business Development at inkthreadable.co.ukTopics discussed in this episode:How positioning a print on demand store to build it into a brand from the very start.What the key elements are for building a brand with print on demand.Some long-term vision and strategy to ensure sustainable growth and success in this landscape.How integration with various ecommerce platforms, streamline the print on demand process.Links & ResourcesWebsite: https://bit.ly/4a6sccCShopify App Store: https://apps.shopify.com/inkthreadableLinkedIn: https://www.linkedin.com/in/themattsimmons/X/Twitter: https://twitter.com/InkthreadableGet access to more free resources by visiting the podcast episode page athttp://tinyurl.com/3f26kd5bSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsLoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-breakPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we discuss the 80/20 Rule for Ecommerce Entrepreneurs and how you can implement it for quick results. Our podcast host Claus Lauter was interviewed on Nick Penev's podcast at scayul.com.Topics discussed in this episode:How ecommerce entrepreneurs can practically implement the 80/20 rule to identify which aspects of their business should be prioritizedWhat some actionable steps are that businesses can take to outsource or delegate the 80% of tasks that aren't producing substantial outcomesHow the concept of "owned marketing" versus "paid marketing" can be balanced to build a sustainable audienceHow eliminating "time bandits" and "energy vampires can improve productivityLinks & ResourcesWebsite: https://scayul.com/Website: https://smart-ecommerce-marketing.com/LinkedIn: https://www.linkedin.com/in/nick-penev-0051791a/LinkedIn: https://www.linkedin.com/in/clauslauter/Get access to more free resources by visiting the podcast episode page athttp://tinyurl.com/3nffscyrSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsLoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-breakPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we discuss how adding a Google-powered AI search to your Shopify store can increase conversions and reduce search abandonment. Our featured guest on the show is Sebastian Hooker, Co-Founder and Managing Partner of Nimstrata.com.Topics discussed in this episode:The importance of AI-powered search in providing more relevant results to usersHow poor website experiences can have a negative perception on brandsWhat role user event data such as page views and checkouts plays in optimizing search resultsHow to utilize historical data to accelerate the learning process for AI modelsLinks & ResourcesWebsite: https://www.nimstrata.com/Shopify App Store: https://apps.shopify.com/retail-cloud-connectLinkedIn: https://www.linkedin.com/company/nimstrata/Get access to more free resources by visiting the podcast episode page athttp://tinyurl.com/2b25k8nrSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsLoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-breakPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we share insights on how to do personalization the right way and why personalization is not an all-or-nothing exercise. Our featured guest on the show is Mark Dodgson, Chief Experience Officer (CXO) and Co-founder of Relevant Bits.Topics discussed in this episode:How can personalization benefit ecommerce businessesWhat are the key factors affected by personalizationHow ecommerce businesses can collect data to build customer profiles for effective personalizationWhat the differences are between implicit and explicit data regarding personalization, and how to utilised both.Links & ResourcesWebsite: https://relevantbits.com/Shopify App: https://apps.shopify.com/relevantbits-contextLinkedIn: https://www.linkedin.com/company/relevantbitsInstagram: https://www.instagram.com/getcontextGet access to more free resources by visiting the podcast episode page athttp://tinyurl.com/ynnnnha7Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsLoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-breakPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we discuss how to make 2024 your best year on Shopify. Our featured guest on the show is Chase Clymer, Co-founder at electriceye.io and host of the Honest Ecommerce podcast.Topics discussed in this episode:Importance of Mobile First DesignEmphasizing the need for mobile-friendly and faster loading websitesImpact of Shopify 2.0 capabilities on improving website performanceIntegration of AI in EcommerceUse of heat mapping and user recordings to identify optimization opportunitiesImportance of being present on multiple channels and platformsRecommendations for Q1 2024  for Overhaul and StrategyLinks & ResourcesSpecial offer for our Listeners: Let the experts at Electric Eye find opportunities for your store. $1mm+ stores can mention the Ecommerce Coffee Break for a free Shopify Diagnostic in January 2024. Apply at https://electriceye.io/pages/services-shopify-diagnosticWebsite: https://electriceye.io/LinkedIn: https://www.linkedin.com/in/chaseclymer/X/Twitter: https://twitter.com/chaseclymerYouTube: http://www.youtube.com/@HonestEcommerceGet access to more free resources by visiting the podcast episode page athttp://tinyurl.com/4zsyfpzdSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsLoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-breakPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language stan______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we discuss strategies on how to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. Our featured guest on the show is Fiona Stevens, Director of Marketing at LoyaltyLion.com.Topics discussed in this episode:What common mistakes businesses make when it comes to retaining customersHow to identify at-risk customers before they churnWhat are adverse effects of excessive discountingHow to utilize loyalty points and rewards to encourage repeat purchasesLinks & ResourcesWebsite: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-breakShopify App Store: https://apps.shopify.com/loyaltylionLinkedIn: https://www.linkedin.com/company/loyaltylion/X/Twitter: https://twitter.com/loyaltylionhqGet access to more free resources by visiting the podcast episode page athttp://tinyurl.com/yd8kphptSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsLoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-breakPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we discuss how you can build a high-converting storefront cheaper and faster. Our featured guest on the show is Ben Sharf, co-founder and co-CEO at Platter.co.Topics discussed in this episode:How important is it for an ecommerce store to have a high converting storefrontWhat are the advantages of having a streamlined app and theme integration for an ecommerce storeHow Platter.co's onboarding processes cater to both smaller budget and enterprise level ecommerce brandsWhat role does page speed play in the conversion rates of an ecommerce storeLinks & ResourcesWebsite: https://www.platter.co/LinkedIn: https://www.linkedin.com/in/ben-sharf-b554a5b3/X/Twitter: https://twitter.com/BenSharfInstagram: https://www.instagram.com/bensharf/Get access to more free resources by visiting the podcast episode page athttp://tinyurl.com/37kt666eSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsLoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-breakPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we discuss eCommerce performance marketing and data strategies that will help you achieve profitable scale in 2024. Our featured guest on the show is Wesley Hartley, Chief Revenue Officer (CRO) at leaf.fmTopics discussed in this episode:What are some effective methods to mitigate companies dealing with attribution overlapHow shifts in privacy restrictions affected the long-term marketing strategies for ecommerce businessesWhat role do profitability metrics play when it comes to scaling an ecommerce businessCommon structural issues in ad accounts and how can these impact scaling effortsLinks & ResourcesWebsite: https://www.leafgrow.io/LinkedIn: https://www.linkedin.com/company/leafgrowio/X/Twitter: https://twitter.com/leafgrowioGet access to more free resources by visiting the podcast episode page athttp://tinyurl.com/38h93584Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsLoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-breakPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we discuss how brands can leverage AI in their SEO strategies to focus on organic revenue. Our featured guest on the show is Andrew Maffettone, founder and CEO of BlueTuskr.com.Topics discussed in this episode:What are some potential risks associated with using AI in SEO, and how can they be mitigatedWhat the key factors are in determining the effectiveness of the use of AI in SEOWhy ecommerce merchants should consider AI-driven tools within marketing strategiesThe importance of investing in quality website optimization and continuous testingLinks & ResourcesWebsite: https://www.bluetuskr.com/LinkedIn: https://www.linkedin.com/company/bluetuskrInstagram: https://www.instagram.com/bluetuskr/X/Twitter: https://twitter.com/bluetuskrGet access to more free resources by visiting the podcast episode page athttp://tinyurl.com/24mk4m6vSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsLoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-break PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you! ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I share an update on the Ecommerce Coffee Break Podcast and what's in the pipeline for 2024.Topics discussed in this episode:Celebration of the show's achievements over the last yearFuture plans including a focus on direct-to-consumer brands and the exploration of AI apps to expand listener demographicsThe show's sponsors, Partner Hero and Smart eCommerce MarketingLinks & ResourcesWebsite: https://ecommercecoffeebreak.com/LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/X/Twitter: https://twitter.com/ecomcoffeebreakInstagram: https://www.instagram.com/ecommercecoffeebreak/Get access to more free resources by visiting the podcast episode page athttp://tinyurl.com/ydxwev2sSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-ecommerce-marketing.com today.______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/