How To Scale Profitably: eCommerce Marketing in 2024 | #272 Wesley Hartley

In this episode, we discuss eCommerce performance marketing and data strategies that will help you achieve profitable scale in 2024. Our featured guest on the show is Wesley Hartley, Chief Revenue Officer (CRO) at leaf.fm

Topics discussed in this episode:

• What are some effective methods to mitigate companies dealing with attribution overlap
• How shifts in privacy restrictions affected the long-term marketing strategies for ecommerce businesses
• What role do profitability metrics play when it comes to scaling an ecommerce business
• Common structural issues in ad accounts and how can these impact scaling efforts
  
  

Links & Resources

Website: https://www.leafgrow.io/
LinkedIn: https://www.linkedin.com/company/leafgrowio/
X/Twitter: https://twitter.com/leafgrowio

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