Boost Your Shopify Sales with Google-Powered AI Search — Sebastian Hooker | Innovations in Retail Technology, The Impact of On-Site Search on Ecommerce, Google Merchant Data Integration, Retail Revolution with AI, Predictive Analytics in Ecommerce (#277)

In this podcast episode, we discuss how adding a Google-powered AI search to your Shopify store can increase conversions and reduce search abandonment. Our featured guest on the show is Sebastian Hooker, Co-Founder and Managing Partner of Nimstrata.com.

Topics discussed in this episode:

• The importance of AI-powered search in providing more relevant results to users
• How poor website experiences can have a negative perception on brands
• What role user event data such as page views and checkouts plays in optimizing search results
• How to utilize historical data to accelerate the learning process for AI models
  
  

Links & Resources

Website: https://www.nimstrata.com/
Shopify App Store: https://apps.shopify.com/retail-cloud-connect
LinkedIn: https://www.linkedin.com/company/nimstrata/


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