Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, breaks down how AI is reshaping Q4 e-commerce strategy. He explains the rise of Generative Engine Optimization (GEO) — the new way to stay visible in AI-driven search — and shares practical tips on managing high ad spend while keeping profits strong. Claus also talks about the evolution of the podcast’s YouTube format and invites listener feedback.Topics discussed in this episode:  How AI is changing Q4 shopping.ChatGPT’s new checkout and what it means for marketing.What Generative Engine Optimization (GEO) is.Why Q4 ad costs peak — and how to handle them.When high ad spend is worth it.Why email list growth can wait until January.The top KPI mistake new sellers make.YouTube’s growing power in search and discovery.Why viewer feedback matters for growth.Learn why AI is rewriting the rules of search — and how GEO can future-proof your ecommerce brand.Links & Resources Website: https://ecommercecoffeebreak.com/LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/X/Twitter: https://x.com/ecomcoffeebreakInstagram: https://www.instagram.com/ecommercecoffeebreak/Get access to more free resources by visiting the show notes at https://tinyurl.com/trr8wnvr______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into how to run the best promotions for Black Friday and Cyber Monday (BFCM). Nathan Ho, Product Manager of EasyGift, shares his experience and advice on structuring promotions, using tiered spending to increase average order value, and the power of free gifts. He also discusses different marketing strategies like scheduled rules and audience targeting to maximize sales during the busiest shopping days.Topics discussed in this episode:  How to start preparing for Black Friday as early as possible.What tiered minimum spend promotions are and why they work.Why a free gift is a strong trigger to encourage customers to buy more.How to use gifts as product samples to introduce new items.What scheduled rules are for setting time-specific deals.How to simplify promotions to avoid confusing your customers.What the classic promotion triggers are: cart value, products, and collections.How to use magic links to target new customers from ads.Why testing promotions before launch is critical to avoid conflicts.What optimizing shipping can do to stand out from competitors.Links & Resources Website: https://www.506.io/easygiftShopify App Store: https://apps.shopify.com/gifter-cart-auto-includeLinkedIn: https://www.linkedin.com/company/506-io/X/Twitter: https://twitter.com/506_appsGet access to more free resources by visiting the show notes at https://tinyurl.com/ab8jb8p3______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Explore the transformative power of order tracking in boosting repeat sales. Discover how neglected post-purchase engagement leads to lost revenue and how a branded tracking page can enhance customer experience. Learn about upselling through smart email notifications and multi-carrier tracking integration. Uncover the potential for an 8-10% revenue increase with basic and full optimizations. And don’t miss tips on customizing tracking pages and the advantages of using Klaviyo to maximize marketing opportunities.

In this episode, we dive into the challenge faced by independent retailers in competing with giants like Walmart. Ravi Achanta, CEO and Co-founder of RSA America, shares how AI is leveling the playing field. He explains how small retailers can use the data they already have to drive growth, boost customer loyalty, and uncover new revenue, making powerful retail tools practical and easy to use. Topics discussed in this episode:  Why independent retailers struggle against big chains. How AI provides simple, actionable insights from POS data. What fear of technology and cost holds retailers back. Why data-driven decisions attract brands to small retailers. How AI tailors communication based on shopper generation and patterns. What one retailer found: only 4% of loyal customers bought meat. How one New York retailer grew seafood sales by segmenting customers. How AI drastically cuts down time spent planning weekly ads. Links & Resources Website: https://www.rsaamerica.comLinkedIn: https://www.linkedin.com/in/ravi-achantaGet access to more free resources by visiting the show notes at https://tinyurl.com/27pzbftn______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Join Nahar Geva, an e-commerce entrepreneur and founder of ZIK Analytics, as he reveals powerful data-driven strategies for small sellers. He emphasizes how embracing data can help sellers beat big brands and spot unique opportunities. Nahar shares his journey from dropshipping to launching ZIK Analytics, highlighting the importance of a detective's mindset in product research. He also discusses daily habits that can enhance entrepreneurial discipline, such as a strong morning routine, and why a unique selling proposition is crucial for success.

In this episode, we dive into the challenges of selling on Amazon, including gated brands and slow cash flow. Aaron O'Sullivan, co-founder of Sellmyselleraccount.co and ecomstores.com, shares how acquiring aged Amazon seller accounts can provide instant access to restricted categories, speed up cash flow cycles, and mitigate the risk of account suspension. He explains why the "vehicle" or age of your store is critical for achieving faster, more profitable growth on the platform.Topics discussed in this episode:  Why new Amazon accounts lack trust and have selling restrictions.What gated brands and categories are on Amazon.How older Amazon accounts provide faster cash flow and no reserves.What the opportunity cost is of a 3-week cash flow wait.Why spreading your business across multiple Amazon stores is vital.How to build a digital moat to prevent a domino effect of suspensions.What the process is for buying or selling an Amazon store.Why the age of an Amazon store acts as a competitive advantage.How to quickly ungate product categories like supplements.What a valid business reason is for having multiple stores.Links & Resources Website: https://ecomstores.com/LinkedIn: https://www.linkedin.com/company/ecomstorescom/Instagram: https://www.instagram.com/ecomstoresamazon/YouTube: https://www.youtube.com/@BuyAgedAmazonSellerAccountsGet access to more free resources by visiting the show notes at https://tinyurl.com/yjw6mwm6______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into how AI is reshaping Amazon store management and the critical importance of focusing on profitability over just top-line revenue. Jerry Vida, Co-founder of Peak ROAS, shares how his agency helps seven- and eight-figure brands scale by leveraging AI to streamline time-consuming tasks like PPC and listing optimization. He explains why a clean ad account structure eliminates wasted ad spend and offers a 90-day profit guarantee for new clients.Topics discussed in this episode:  How focusing on profitability beats chasing top-line revenue.Why PPC optimization and listing updates are the biggest time bandits.Why manual, repetitive tasks hurt business growth and efficiency.How internally built AI agents streamline listing copy and A/B testing.What an aggressive A-B testing schedule does for conversion rates.How restructuring a messy ad account leads to massive profit jumps.What is required for an ideal customer for high-impact changes.Why an ad account restructure redirects up to 70% of wasted spend.How new sellers can use ChatGPT to get up to speed fast.What a 90-day no-risk profit guarantee means for new clients.Links & Resources Website:  https://peakroas.ai/LinkedIn: https://www.linkedin.com/in/jerry-vida-255719126/LinkedIn: https://www.linkedin.com/company/peakroas/Get access to more free resources by visiting the show notes at https://tinyurl.com/mr2rpb9u______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we unpack bundles and bulk discounts and how they can nudge customers to buy more and boost revenue. Katie Keith, Founder and CEO of Barn2 Plugins, shares why most stores struggle to increase average order value and how her new Shopify app bridges the gap between different discount strategies. She also provides a masterclass on discount pricing psychology, setting tiers, and when to choose volume bundles over bulk discounts.Topics discussed in this episode:  Why many stores struggle to increase AOV. What the difference is between WooCommerce and Shopify discounts. How to match your discount strategy to your target customer. What makes the right moment to test and adjust your offers. How to avoid a cluttered and confusing product page. Why you must know your minimum acceptable profit margin. What role psychological pricing plays in setting tiers. How a fixed price offer can convert better than a percentage. Why discounts aren't right for all types of products. What flexible targeting options are available for discounts. Links & Resources Website: https://barn2.comShopify App Store: https://apps.shopify.com/barn2-bundles-bulk-discountsLinkedIn: https://www.linkedin.com/in/katiekeithbarn2X/Twitter: https://x.com/katiekeithbarn2Get access to more free resources by visiting the show notes at https://tinyurl.com/3skdcmaw______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into how AI agents are changing customer support (CX) and operations for DTC brands.Dom Steil, CEO and Founder of StateSet, shares how his platform automates complex tasks like warranty replacements and subscription changes while keeping a personal touch.He explains the difference between AI agents and chatbots, how to maintain data safety and security, and why brands in hyper-scaling mode should adopt this technology to handle increased ticket volume.Topics discussed in this episode:  How AI agents automate complex customer outcomes.What iCommerce (intelligent commerce) means for DTC.Why speed and 24/7 service builds customer trust.How AI agents save customers from subscription cancellation.What integration with DTC tech stacks looks like.How multi-language support works for international brands.What guardrails prevent AI from making errors or "hallucinating".Why hyper-scaling brands need AI to avoid scaling OPEX.What the future of AI-to-AI agent communication is.How to prepare operations for BFCM volume surge.Links & Resources Website: https://www.stateset.com/LinkedIn: https://linkedin.com/in/domsteilX/Twitter: https://x.com/domsteilGet access to more free resources by visiting the show notes at https://tinyurl.com/55m5sdds______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into the challenge of selling products across the diverse markets of Europe.Nicolas Appert, CEO of Lengow, shares why Europe is a huge market of 30 small, unique countries with different rules, languages, and payment habits. He explains how localization is key, going beyond simple translation to include cultural understanding and regulatory needs like VAT and sizing.Nicolas also reveals strategies for smaller brands to find success by working with niche marketplaces and how Lengow's automation platform helps sellers navigate this complexity to expand across the continent.Topics discussed in this episode:  Why Europe is a constellation of 30 small, different markets.What localization is beyond simple product translation.Why cultural DNA impacts product descriptions and details.How to choose the right European country as an entry point.What marketplaces besides Amazon offer niche opportunities.How Lengow's AI adapts pictures and handles catalog conversion.What the future of product search looks like with AI agents.Why brands need a stable home business before European expansion.How understanding competitor pricing drives sales strategy.What the NetAmplify and NetMarket tools simplify for sellers.Links & Resources Website: https://www.lengow.com/LinkedIn: https://www.linkedin.com/company/lengow/LinkedIn: https://www.linkedin.com/in/nicolas-appert-98a85/ Get access to more free resources by visiting the show notes at https://tinyurl.com/4rtwh5dx______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/