Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast The Hidden Post-Purchase Tool That Boosts Revenue 10% | Why Bad Tracking Hurts CX, How Tracking Upsells Boost Sales, How Smart Tracking Emails Drive Revenue, What Basic Tweaks Add 3%, Why Full Optimization Adds 8–10% (#443)
Oct 27, 2025
Explore the transformative power of order tracking in boosting repeat sales. Discover how neglected post-purchase engagement leads to lost revenue and how a branded tracking page can enhance customer experience. Learn about upselling through smart email notifications and multi-carrier tracking integration. Uncover the potential for an 8-10% revenue increase with basic and full optimizations. And don’t miss tips on customizing tracking pages and the advantages of using Klaviyo to maximize marketing opportunities.
AI Snips
Chapters
Transcript
Episode notes
Post-Purchase Neglect Loses Revenue
- Merchants often neglect the post-purchase experience and merely send customers to carrier sites.
- Andrey says this wastes a golden opportunity to keep attention and drive more revenue.
Multi-Carrier Tracking Breaks CX
- Messy multi-carrier tracking creates confusion when packages change numbers across countries.
- Andrey highlights the need to consolidate tracking info into one place for customer convenience.
Use Tracking Pages To Upsell
- Add an upsell block to your branded tracking page showing complementary products.
- Use smart email notifications (via Klaviyo) to include ads and drive additional purchases.