Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast How Small Sellers Can Compete With Giants — Nahar Geva | New Data-driven Strategies For Ecommerce Growth, How To Beat Big Brands, What Makes A Product A Winner, Systems And Habits You Need To Master Data Analysis, Why Ego Kills E-commerce Success (#441)
Oct 20, 2025
Join Nahar Geva, an e-commerce entrepreneur and founder of ZIK Analytics, as he reveals powerful data-driven strategies for small sellers. He emphasizes how embracing data can help sellers beat big brands and spot unique opportunities. Nahar shares his journey from dropshipping to launching ZIK Analytics, highlighting the importance of a detective's mindset in product research. He also discusses daily habits that can enhance entrepreneurial discipline, such as a strong morning routine, and why a unique selling proposition is crucial for success.
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Mindset Is The First Competitive Edge
- Many small sellers lose before trying because mindset and ego block action and responsibility.
- Nahar Geva says fixing mindset is the first step to finding data-driven opportunities.
Validate Products With Data First
- Avoid picking products from personal preference without validating with market data.
- Rely on neutral data to spot opportunities and remove ego from product research.
Treat Research Like Detective Work
- Online sellers have a major advantage because marketplace data is transparent and searchable.
- Use sales history, prices, reviews and visuals as clues to act like a detective.