Embodied CEO

Emily Hirsh
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Mar 13, 2023 • 20min

491: Creating Ads That Bring In Leads Who Convert To Paying Customers - Marketing Questions Answered #1

Last week, I asked you to share with me your biggest marketing challenges and ask me your most pressing marketing questions so I could answer them for you. I’ve compiled those responses and I’m jumping right in with the answers you need, broken down into easy pieces, in my series, “Marketing Questions Answered.”  In the first episode of this series, I’m answering how to create a winning ad that brings in leads. But not just leads that come in and sit there…leads that actually convert into sales. That’s what we all want, but how do we make it happen? First, having a clear, solid strategy as a foundation is an absolute must. After that? Listen in as I share the steps to nailing your ads and bringing in those sales.  
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Mar 9, 2023 • 19min

490: An Important Question to Ask to Stand Out & Generate More Sales

Today's podcast episode is inspired by a question I was asked during a training session earlier this week. "How do I know what my unique selling point is?" It's a simple question, but one that is essential to building a successful marketing strategy. If you don’t know what your unique selling point is, chances are you are drowning in an already saturated industry. In this episode, I’m sharing my insights on how to identify your unique selling point, why it matters in your marketing efforts, and how to use it in designing your messaging to create connection with potential customers. Let's dive in!
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Mar 7, 2023 • 25min

489: The 8 Things Our Most Profitable Clients Are Doing

We are neck deep in businesses and their marketing day in and day out. When it comes to marketing and marketing success, we’ve seen it all! Have you ever wondered what our most successful clients are doing to totally crush it in their marketing? Listen up.  Today, I’m sharing the 8 things that we see across the board with our successful clients. Things like: - Having a specific niche - Understanding the customer journey - Leveraging social proof - and more.  If your marketing is struggling, and you just aren’t sure what’s missing, tune in!  
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Mar 2, 2023 • 23min

488: Is AI Going to Replace Us All?

I know you’ve been hearing about AI from everyone, in every corner, and in every space lately, and I also know it’s either filling you with excitement or concern…or maybe even both.  In today’s episode, I’m divulging ALL my thoughts on artificial intelligence, including how you and your business can start leveraging AI for the best. We know this to be true: AI will absolutely have an impact on our society, the economy, and even how our businesses operate, and you have to be ready for those changes.  If you’ve been curious how to bring AI into your business, don’t miss this. I’m addressing the fears and the worries, and how you can adapt to AI in a way that is authentic and in alignment with your business and ultimate success. Listen in!  
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Feb 28, 2023 • 21min

487: Everything That Goes into My 7 Figure Marketing Strategies

If your marketing strategy isn’t setting you up for success, you may need to take a step back. It is so important that you have a deep understanding of your ideal customer before creating a marketing strategy. Without this foundational knowledge, a marketing strategy simply cannot be successful. In this episode, I’m diving into the process of establishing a 90-day goal, and creating an exact strategy to execute and achieve that goal. I’m  highlighting the importance of leaving room for pivoting, adapting, and optimizing, and I explain why a clear focus for 90 days is essential to sticking with a plan and achieving success. Tune in!  
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Feb 23, 2023 • 26min

486: The 5 Biggest Mistakes My Highest Level Clients Were Making

​​Have you ever looked at your own marketing through the eyes of your potential, ideal customer? This is one of the first steps I take when approaching a well thought out marketing strategy, and it should be at the top of your list, too.  Connecting with your ideal customer by understanding their fears, frustrations, wants, dreams, and the barriers to achieving their goals creates a deep level of communication and will attract those who resonate with your message. If you aren’t doing this, you’re making a mistake…but you aren’t alone.  In today’s podcast, I’m revealing the top 5 mistakes even my highest level clients have made. If you’re ready to improve your overall marketing strategy, connect with your ideal clients, and avoid the mistakes so many are making, listen in!  
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Feb 21, 2023 • 58min

485: Raw & Real Entrepreneurship Lessons with George Bryant

Last summer I hit a super low point in my business and it was around that same time I crossed paths with George Bryant. What I didn’t know then was how pivotal our friendship would be and the lessons he would teach me. Tune into today’s episode of Not For Lazy Marketer’s podcast for part one of a super transparent conversation between George and me that will help you during the lowest moments as an entrepreneur. It's real, it's raw, and you don't want to miss it. 
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Feb 17, 2023 • 27min

484: Paid Ad Predictions & Strategies to Leverage Now - 2023 Marketing Mastery #5

It’s day 5 and the last day of my 2023 Marketing Mastery series! I think I’ve saved the best for last…predictions and strategies for running paid ads this year.  One of the most common questions I hear in the digital marketing space is, “do Facebook ads still work?” In short, YES! In fact, I believe that Facebook and Instagram ads will still dominate this year. They are time proven and great places to start when it comes to paid ads.  BUT, there are other platforms, too. If you’ve considered expanding where you are running ads (or if you’ve never run a single ad and don’t know where to start!), you’re going to want to tune in. I’ve got the information you need to decide where you should be putting your money and what will benefit your business the most. Listen in!  
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Feb 16, 2023 • 29min

483: Email & Text Message Marketing That Results in Sales - 2023 Marketing Mastery #4

Welcome back to my 2023 Marketing Mastery series, it’s day 4 (and if you’ve missed any of the previous 3, they are SO GOOD, so be sure to check them out!) where we are diving straight into email and text message marketing.  I’ve noticed quite often that businesses have incomplete email nurture sequences and/or do not email their list consistently, and this is a HUGE mistake. Email and text messaging are still highly effective methods for nurturing and converting leads, and you could very well be leaving money on the table if you aren’t utilizing them properly.  Tune in to hear more about how to effectively use email and text messages in your marketing, what not to do, and what changes to make to overcome buyer hesitancy and achieve positive results.  
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Feb 15, 2023 • 35min

482: Sales Funnel Strategies That Will Convert This Year - 2023 Marketing Mastery #3

It’s day 3 of my 2023 Marketing Mastery series, and today I’m discussing funnel strategies. More specifically sales funnel strategies that WILL convert this year. Live launches, lead generation, downloads and bundles, free webinars, how-to programs, and paid workshops…it’s enough to make your head spin if you don’t have clear direction.  I cannot stress more just how important it is to find the right strategy and tailor it to meet the unique needs of your business. If you aren’t quite sure what strategies you need to implement this year, tune in! You won’t leave this episode without a game plan.  

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