Embodied CEO

Emily Hirsh
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Feb 14, 2023 • 29min

481: Using Content to Strategically Convert Buyers - 2023 Marketing Mastery #2

Welcome to Day 2 of my podcast series, Marketing Mastery in 2023, where I’m tackling everything content! Using organic and valuable content to strategically convert buyers is a “must have” piece to your marketing strategy. In this episode, I’m covering content pillars, consistency, and which platforms you should be focusing on. The goal today is for you to take a step back, think about how you show up, how you create content, and how you can improve. If you love actionable steps (and want to upgrade your content), listen in!
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Feb 13, 2023 • 25min

480: Million Dollar Marketing Mistakes You Don't Want to Make - 2023 Marketing Mastery #1

This week, I’m coming at you with a new series called Marketing Mastery in 2023! This 5-day series will cover the latest trends and the TOP strategies in the world of marketing. Each day, we will explore a different aspect of marketing including marketing mistakes, content and organic strategies, sales funnel strategies, email and text messages, and Facebook ads.   My goal here on the Not for Lazy Marketer’s Podcast is to provide you with a comprehensive and practical guide to marketing, while cutting through the noise and focusing on what’s most important. Trust me, I know how overwhelming it can be to navigate the contact barrage of information about marketing, and I want to be your one-stop resource for all of your marketing needs. So sit back, relax, and get ready to level up your marketing game with the series. First up, million dollar marketing mistakes you DON'T want to be making. Tune in!  
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Feb 10, 2023 • 25min

479: 5 Secrets That Will Guarantee Your Success as an Entrepreneur

If you’ve ever wondered what sets apart successful entrepreneurs from those who struggle to find success, look no further. I’ve seen the same consistent things among friends and peers (and myself) when it comes to success, and I’m sharing 5 of them. Things like: investing in personal development the speed at which you take action how willing you are to be uncomfortable …and more. Today’s episode isn’t one filled with massive changes you’ll need to make in your business, but rather awareness and alignment you can create within yourself. Tune in!
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Feb 7, 2023 • 18min

478: Top Strategies for Successfully Nurturing Your Audience

In today's episode, I’m diving into the topic of nurturing your audience. Nurturing can take many forms, including social media, content, email, and any other way you might be interacting with your audience. It's essential to be consistent and intentional in your nurturing and to do so without expecting immediate returns
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Feb 2, 2023 • 17min

477: This One Simple Strategy Will Help You Sell More Of Your Offer

As an entrepreneur myself, I understand the challenges of selling your offer effectively. That’s why I believe it is so important to have clear and well-defined milestones in offers. Breaking the offer into three major milestones not only gives your audience a clear path, but also helps them see that your offer will solve their problem.  That's what it’s all about: making the offer clear and attractive, and showing your audience the experience they’ll have and the outcome they’ll achieve. Listen in today as I share more about this strategy, the use of milestones, and what to change so you can sell more of your offer.
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Jan 31, 2023 • 21min

476: Inside Look at How I Plan My Own 7-Figure Marketing Strategies

Today, I’m giving you a behind-the-scenes look into my marketing strategy for my multi-7 figure business. If you’ve been curious about how you should be planning your marketing strategy, this episode is for you! It’s packed with valuable information that you can start using in your own business right away, such as: How to plan your marketing strategy without overcomplicating it Why you shouldn’t make your yearly planning super specific How often you should be planning  How I make promo decisions that bring results So grab a pen and some paper, and tune in!
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Jan 26, 2023 • 17min

475: How to Create a Converting Lead Gen Offer

Creating a high-value, free lead generation offer - one that creates a roadmap to your paid offer - can be a crucial part of your marketing strategy.  I often see business owners make serious mistakes with their free offer, though.  Today, I’m coming in hot with what TO do and what NOT to do to design a free offer that is of high value, but still maintains a gap that only your paid offer will fill. If you have a lead gen offer that needs tweaking or you are in need of creating a lead gen offer, this one’s for you. Listen in! 
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Jan 24, 2023 • 21min

474: The #1 Thing Missing From Most Businesses Marketing

I just wrapped up my incredible boot camp week of trainings for business owners, and I’ve been chatting with a ton of those participants in my DMs. After many questions and quite a few conversations, I began to realize a general theme among each one: a clear strategy was missing.  A clear strategy for growing your business is crucial. Your funnel, email marketing, traffic sources, messaging, offers, and offer positioning…everything is wrapped up in your strategy.  And while a strategy can be simple, it’s not necessarily easy, and can even lead to a major feeling of overwhelm. Tune in as a share this vital information that so many people are missing, and where you can start on this foundational aspect of your business.
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Jan 19, 2023 • 17min

473: The 4 Golden Rules to Guaranteeing Marketing Success

Are you feeling the weight of pressure and overwhelm as you set your business goals for the year? You’re not alone! I recently had a conversation with a client who was struggling with a lack of success in their marketing efforts, and decided to go back to the basics to help them regain confidence and rid that sense of defeat.  In this episode,  I’m diving into my 4 golden rules to guaranteeing marketing success…rules you can control, focus in on, and change in order to improve your results and achieve your big picture.  Listen in as I unveil simple and actionable steps to help you master these 4 golden rules, and reveal which rule is the most crucial for your success.
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Jan 17, 2023 • 35min

472: The 10 Things I’m Doing To Get To $10M This Year

This year is going to be HUGE for my company. HUGE. It’s already started out absolutely amazing, and I have set things in place to ensure that both my goals and my company’s goals are achieved. Today, I thought I’d share with you 10 of those things I’m doing this year, so you can begin implementing them into your own 2023.  Things like: team building hiring mindset shifts designated CEO time metrics tracking breath work  …and so much more.  Tune into today’s episode as I dive deep into actionable steps, determining priorities, and the climb to $10 million. Buckle up.. it’s a long one! 

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