Embodied CEO

I'm dedicating Day 5 of the ‘Marketing Questions Answered’ series to share how I structure my day as a successful entrepreneur and mom of three. This has been a question I have received frequently so I knew it needed to be a part of this series despite it not being marketing specific. In this episode, you'll learn about my:  Non-negotiable habits Time management techniques Daily intentions  I also go into the specifics so you can get a glimpse into my daily routine, giving you a look into how I manage to fit everything in. Tune in now! Ways I can support: [Free] Learn how to create an offer that sells: https://www.notforlazymarketers.com/offer Looking for Hirsh to support your marketing? http://helpmystrategy.com

Welcome to the fourth episode of the ‘Marketing Questions Answered’ series. In this episode, I address a common struggle that many business owners face - feeling overwhelmed and unable to handle everything on their own. This question is especially relevant to entrepreneurs who need support in their marketing efforts but may not have the resources to pay for it. I provide insightful advice and practical tips for prioritizing and sustaining marketing efforts, even without a team or much help.  I even reveal what it looked like for me when I began my business, with a child in tow and no money to hire help. If you’re a parent or even have a full-time job, this conversation may resonate with you. I also discuss questions you should ask yourself to decide if you can have some support in your business (even if right now it feels out of reach). This episode is a must-listen for anyone currently feeling deep into entrepreneurship and are seeking practical tips to pull through the busy season.  

Welcome to episode two of my "Marketing Questions Answered" series. Today's topic is all about visibility ads. I'll be answering a question from a listener who has been consistently producing a podcast for four years, but wants to grow her downloads even more using visibility ads.  Visibility ads are an effective way to grow brand awareness and increase the number of people consuming your content. Listen in as I share my strategies for running visibility ads, tips on how to choose the best content to promote, how to create ad creative and copy, and how to budget.   

Last week, I asked you to share with me your biggest marketing challenges and ask me your most pressing marketing questions so I could answer them for you. I’ve compiled those responses and I’m jumping right in with the answers you need, broken down into easy pieces, in my series, “Marketing Questions Answered.”  In the first episode of this series, I’m answering how to create a winning ad that brings in leads. But not just leads that come in and sit there…leads that actually convert into sales. That’s what we all want, but how do we make it happen? First, having a clear, solid strategy as a foundation is an absolute must. After that? Listen in as I share the steps to nailing your ads and bringing in those sales.  

Today's podcast episode is inspired by a question I was asked during a training session earlier this week. "How do I know what my unique selling point is?" It's a simple question, but one that is essential to building a successful marketing strategy. If you don’t know what your unique selling point is, chances are you are drowning in an already saturated industry. In this episode, I’m sharing my insights on how to identify your unique selling point, why it matters in your marketing efforts, and how to use it in designing your messaging to create connection with potential customers. Let's dive in!

We are neck deep in businesses and their marketing day in and day out. When it comes to marketing and marketing success, we’ve seen it all! Have you ever wondered what our most successful clients are doing to totally crush it in their marketing? Listen up.  Today, I’m sharing the 8 things that we see across the board with our successful clients. Things like: - Having a specific niche - Understanding the customer journey - Leveraging social proof - and more.  If your marketing is struggling, and you just aren’t sure what’s missing, tune in!  

I know you’ve been hearing about AI from everyone, in every corner, and in every space lately, and I also know it’s either filling you with excitement or concern…or maybe even both.  In today’s episode, I’m divulging ALL my thoughts on artificial intelligence, including how you and your business can start leveraging AI for the best. We know this to be true: AI will absolutely have an impact on our society, the economy, and even how our businesses operate, and you have to be ready for those changes.  If you’ve been curious how to bring AI into your business, don’t miss this. I’m addressing the fears and the worries, and how you can adapt to AI in a way that is authentic and in alignment with your business and ultimate success. Listen in!  

If your marketing strategy isn’t setting you up for success, you may need to take a step back. It is so important that you have a deep understanding of your ideal customer before creating a marketing strategy. Without this foundational knowledge, a marketing strategy simply cannot be successful. In this episode, I’m diving into the process of establishing a 90-day goal, and creating an exact strategy to execute and achieve that goal. I’m  highlighting the importance of leaving room for pivoting, adapting, and optimizing, and I explain why a clear focus for 90 days is essential to sticking with a plan and achieving success. Tune in!  

​​Have you ever looked at your own marketing through the eyes of your potential, ideal customer? This is one of the first steps I take when approaching a well thought out marketing strategy, and it should be at the top of your list, too.  Connecting with your ideal customer by understanding their fears, frustrations, wants, dreams, and the barriers to achieving their goals creates a deep level of communication and will attract those who resonate with your message. If you aren’t doing this, you’re making a mistake…but you aren’t alone.  In today’s podcast, I’m revealing the top 5 mistakes even my highest level clients have made. If you’re ready to improve your overall marketing strategy, connect with your ideal clients, and avoid the mistakes so many are making, listen in!