Embodied CEO

In today’s episode, I’m answering the question that plagues so many marketers: when do you know it's time to completely pivot your marketing strategy? Should you make small changes or is it time for a massive overhaul? With so many factors at play, it can be overwhelming to figure out what isn't working and what needs to change.  Today, I’m walking you through the process of diagnosing what is wrong with your marketing strategy and how to take action. We'll cover topics like fixing your offer positioning, adjusting your copy and creative, and making changes to your funnel. We’ll even discuss when it's time to completely throw away a strategy and start over. Don't miss this!  

Welcome to the 500th episode of the Not for Lazy Marketers podcast! 500! Wow, what a journey. A huge thank you to each of you who tune in regularly, who have followed along as I’ve talked through my wins, struggles, and insider knowledge.  Today, I’m reflecting on the components of podcasting that have helped me consistently produce content for the past 4 years and reach this amazing milestone. From transparency and consistency to valuable content and strategic planning, I’m sharing six takeaways that can help you build a loyal audience and grow your brand. Listen in!  

Are you looking for ways to improve your results? In this episode of Not for Lazy Marketers, I’m dropping 3 simple, but HUGE, tactics you can implement now to see your sales climb.  From producing valuable content that connects, to generating consistent leads, to nurturing relationships, you’ll want to tune in. I’m highlighting essential pieces to business success, and easy ways you can improve your marketing today.  Looking for Hirsh to support your marketing? http://helpmystrategy.com  Join me at my Exclusive Business Hangout, March 30th: http://hirshmarketing.com/openhouse  

I had the most incredible training yesterday…honestly, it was my best one yet. While there is no replay (and I mean that), I did want to drop this bonus podcast episode with an exercise we did on the training.  A one-size-fits all strategy never works in marketing. Creating a custom marketing strategy tailored to your business’s unique needs and audience is a must, and this exercise can help you pinpoint where your individual strategy needs help.  This exercise is so freaking valuable.  Grab a pen and paper and listen up. Let’s audit your marketing strategy and identify areas of improvement together!   

If you have an offer that just isn’t selling, this episode is for you. Many people mistakenly think that their offer is not good enough or that people simply don’t want it, and they try to change the offer…and then when that new offer doesn’t sell, they’re on the verge on giving up.  Oftentimes it isn’t the offer itself, but rather the offer positioning. Before you go totally recreating your offers, listen in. I’m uncovering the why behind your offer not selling. Things like: - Offer positioning  - Offer confusion - Buyer overwhelm - Lack of trust Addressing these issues will not only improve the offer itself, but will have your sales soaring. Tune in!  Looking for Hirsh to support your marketing? http://helpmystrategy.com  

What is your marketing strategy?  That sense of overwhelm you just felt when reading that question…you’re not alone. Many people feel overwhelmed when asked about their marketing strategy because they lack clarity on what should be included. Today, I’m jumping into the what and the why behind these 4 critical pieces that MUST be part of your marketing strategy: 1. Building an Audience 2. Lead Generation 3. Sales Conversion 4. Retention If you’ve been searching for a starting point for creating a successful marketing strategy that converts, this is it. Listen in!   Ways I can support: [Free] Join me LIVE to learn my proven formula for generating consistent leads & sales: https://www.hirshmarketing.com/training Looking for Hirsh to support your marketing? http://helpmystrategy.com  

I'm dedicating Day 5 of the ‘Marketing Questions Answered’ series to share how I structure my day as a successful entrepreneur and mom of three. This has been a question I have received frequently so I knew it needed to be a part of this series despite it not being marketing specific. In this episode, you'll learn about my:  Non-negotiable habits Time management techniques Daily intentions  I also go into the specifics so you can get a glimpse into my daily routine, giving you a look into how I manage to fit everything in. Tune in now! Ways I can support: [Free] Learn how to create an offer that sells: https://www.notforlazymarketers.com/offer Looking for Hirsh to support your marketing? http://helpmystrategy.com

Welcome to the fourth episode of the ‘Marketing Questions Answered’ series. In this episode, I address a common struggle that many business owners face - feeling overwhelmed and unable to handle everything on their own. This question is especially relevant to entrepreneurs who need support in their marketing efforts but may not have the resources to pay for it. I provide insightful advice and practical tips for prioritizing and sustaining marketing efforts, even without a team or much help.  I even reveal what it looked like for me when I began my business, with a child in tow and no money to hire help. If you’re a parent or even have a full-time job, this conversation may resonate with you. I also discuss questions you should ask yourself to decide if you can have some support in your business (even if right now it feels out of reach). This episode is a must-listen for anyone currently feeling deep into entrepreneurship and are seeking practical tips to pull through the busy season.  

Welcome to episode two of my "Marketing Questions Answered" series. Today's topic is all about visibility ads. I'll be answering a question from a listener who has been consistently producing a podcast for four years, but wants to grow her downloads even more using visibility ads.  Visibility ads are an effective way to grow brand awareness and increase the number of people consuming your content. Listen in as I share my strategies for running visibility ads, tips on how to choose the best content to promote, how to create ad creative and copy, and how to budget.