Embodied CEO

Emily Hirsh
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May 4, 2023 • 25min

511: Two Hard Truths You All Need To Hear & Nobody Will Tell You

Today’s topic was inspired by a recent team meeting that got me fired up about the unrealistic client strategies that some influencers in the online marketing industry are promoting. Many entrepreneurs are being sold the dream of an easy, automated business with a membership funnel that generates recurring revenue month after month. But as someone who has built a successful business and seen behind the scenes of six, seven, eight, and nine figure businesses, I can tell you that this is not the reality.  In this episode, I'll be sharing two hard truths: there is no such thing as a fully automated business, and membership funnels are not the easy solution that they're being marketed as. If you’ve wanted to dive deeper into the reality of building a successful business, tune in!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com
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May 2, 2023 • 20min

510: What All Of Our Most Successful Clients Are Leveraging Without Even Realizing It

Today on the Not For Lazy Marketers Podcast, I’m emphasizing the significance of recognizing and utilizing your strengths and personality in your business and marketing strategies, a critical aspect that is often neglected.  Numerous individuals dedicate their time attempting to imitate someone else's proven formula or template for success, neglecting the fact that they themselves possess unique qualities that are the true magic. The most successful people are those who harness their natural strengths, personality, and what they find enjoyable and effortless. While entrepreneurship is no walk in the park, grabbing hold of what comes naturally to you and utilizing it to succeed in your business is a must.  If you’ve neglected this area of your marketing, listen in as I walk through reflecting on your strengths and personality, as it defines your values, mission, and assists with your messaging, ultimately setting you apart from the competition. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com
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May 1, 2023 • 22min

509: Master This & You'll Have a 7-Figure Business - Marketing Secrets Nobody Tells You Series #5

Welcome to the last episode of my series ‘Marketing Secrets Nobody Tells You’ where I’m jumping into what I believe to be the most crucial element of marketing - converting cold traffic. While many people may have heard of this term, mastering it is very different from other components of marketing, and is crucial for achieving a seven-figure business. The episode delves into how this type of conversion is distinct from warm traffic, which are people who have already built a relationship with you. People often follow the pathway of creating success with warm traffic but struggle to get past a ceiling because they don't know how to convert cold traffic. Consider whether you have been prioritizing this aspect of marketing. If your answer is nope, tune in! Mastering converting cold traffic consistently is key to growing your business. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip  
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Apr 28, 2023 • 23min

508: Marketing Is _____ But It's Not ______ - Marketing Secrets Nobody Tells You Series #4

It’s day 4 of the series Marketing Secrets Nobody Tells You, and I’m dropping a huge truth bomb. Marketing is NOT easy, but it IS simple. Successful entrepreneurs and business owners face challenges, failures, and roadblocks, even if it may not be apparent to you on the outside.  Avoiding the pursuit of ease and complexity in marketing and business strategies is crucial to your success. Instead, start with simple tactics and assets that demonstrate the business's value propositions and concentrate on simplicity, which leads to success. If you’ve ever felt like marketing is easy for everyone except you, tune in. I’m easing those fears, and sharing personal examples of how I grew my business to nearly seven figures using simple networking, Facebook ads, and referrals.  
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Apr 27, 2023 • 23min

507: The #1 Reason for Failure in Business & Marketing Is...Marketing Secrets Nobody Tells You Series #3

Welcome back to my Marketing Secrets Nobody Tell You series, where today I’m revealing one of the biggest (if not THE biggest) reasons why business owners fail to move forward: inaction. Not taking action on growing your list or following, and increasing sales will cause your business to go backwards.  Inaction is a recurring issue for business owners, especially those that are earning below six figures, and today I’m bringing you insights on how to overcome it. Trying things, taking risks, and not being afraid of failure is vital for your business to reach its full potential.  If you’ve ever been plagued by inaction, listen in as I share intentional and strategic ways to make moves in your business.  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip  
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Apr 26, 2023 • 20min

506: The Answer To Marketing That Isn't Working Is Almost Always This - Marketing Secrets Nobody Tells You #2

Welcome to episode two of the Marketing Secrets Nobody Tells You series, where we discuss the secrets that nobody talks about and the actions you can take to conquer them in your own marketing. In case you missed it, yesterday we talked about what holds 90% of the weight in your marketing success, and today we will dive into where the answer usually lies when your marketing is not working. The answer is always in your messaging. A solid strategy will never work without really solid messaging, which is the foundation of marketing success. In this episode, we will define messaging, discuss its importance, and share some tips, secrets, and simple things you can do to improve your messaging. As a marketer, I spend a lot of time on messaging and it's one of the things I do so well, enabling me to get results quickly for my clients. Let's dive in and discover the secrets to improving your messaging to connect with your audience emotionally and drive marketing success. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip  
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Apr 26, 2023 • 27min

505: This Holds 90% of Your Marketing Success & It's Not What You Think - Marketing Secrets Nobody Tells You #1

You voted, and I’m delivering! This week’s podcast series is Marketing Secrets Nobody Tells You, and each episode will include both a secret AND an action you can take.  Today, I’m revealing the secret that holds 90% of an entrepreneur’s success: the offer. While marketing strategies such as webinars and lead generation are crucial, the offer is often overlooked, causing you to miss out on potential sales. And, don’t think that you can just create an offer once and be done…continuously improving the offer to match the changing needs of your customers, competitors, and the market is a must. If you’re a business owner, you have an offer… so this episode is for YOU. Tune in!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip  
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Apr 20, 2023 • 18min

504: 3 Things I'm Focusing On in My Own Marketing to Get Results

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Apr 18, 2023 • 16min

503: This One Shift Can Make a Difference in Your Business This Week

Do you ever feel stuck in analysis paralysis? You know what I’m talking about…the constant “what ifs” and fear of making the wrong decision in your marketing that mean you end up doing nothing at all.  Instead of trying to figure out every possible scenario and answer to each and every question, take action one step at a time. Taking action (even small actions) make it possible to gain feedback. That feedback is critical to growing a successful business.  In today’s episode, I’m diving into the importance of not getting stuck in overthinking, but instead taking action and making progress. If you feel like you have to have everything figured out before making the next move, listen in. This one’s for you!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com
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Apr 11, 2023 • 14min

502: How to Use Buyer Personas to Improve Your Messaging

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