Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
Courtney Elmer | PodLaunchHQ.com
This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert. Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from). So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in. Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more. Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting, Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning
Episodes
Mentioned books
Apr 19, 2022 • 21min
Is Your Current Sales System Costing You Clients?
You know you need to make sales to grow a business, but what is the number one reason people aren’t currently buying your offer?If you don’t know the answer to this question, you’re not alone and today, I’m giving you insight into the business systems you need to be focusing on to increase your sales ASAP!This week is part two of our 3-part mini-series where I’m lifting the curtain and giving you insider access to never-before-seen content all about sales systems and how they can help you scale a business.BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: The primary reason people aren’t buying from you, and how to fix it so you can not only grow a business, but make a bigger impactThe business systems roadmap to move your customers from point A (where they are now) to point B (becoming your customer or client) The sales mechanisms you need to scale a business and not lose potential clients along the way -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Apr 12, 2022 • 27min
What a Sales System is NOT
As a business owner, what is your ideal consistent revenue, and how are your business systems — including your sales system — helping you reach it?If you don’t currently have a sales system in place, you’re going to struggle to make the income you desire while also maintaining a sustainable work-life balance.That’s why today, I’m taking you behind the scenes of an exclusive training I did recently for our mastermind students all about sales systems — what they are, what they are not, and how they function as you try to grow a business.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: The key difference between a sales system and a sales funnelWhy sales systems are vital to grow a business — especially if you want to scale to seven figuresThe 4 main business systems every online business owner needs to avoid burnout and find an ideal work-life balance -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Apr 5, 2022 • 33min
How to Time-Block Your Week for Maximum Productivity | Ashao FreeSky
Despite all of the productivity tips you try to follow, how often do you feel like there’s just never going to be enough time in your day to get it all done?If you’re a business owner, you’re definitely not alone in your struggle to do #allofthethings and still find any kind of healthy work-life balance.But today’s guest, Ashao FreeSky is here to help and he’s sharing how to time-block your week for maximum productivity… and it’s probably not in the way you expect.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: The productivity tips you actually need to stay focused on the high-priority activities that generate leads and salesHow to identify the energy and time leaks that are causing you to feel overwhelmed and ruining your work-life balanceWhat “karoshi” is and how it’s slowly killing you -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Mar 29, 2022 • 33min
Your Ultimate Guide to Building Brand Awareness | Lisa Richards
Why has your current marketing fallen short in landing you the media attention and buzz you hoped for?Imagine if you could grow a business AND your following with more ease by borrowing from other people’s audiences.Today’s guest, Lisa Simone Richards knows how to help you get seen everywhere online (without spinning your wheels on social media content) and she’s here to share her secrets.BY THE TIME YOU FINISH LISTENING, YOU’LL WALK AWAY WITH: The step-by-step framework to build awareness, buzz, and credibility as you grow a business and increase your followingThe surprising marketing insight you need to be aware of before saying yes to any media opportunityWhat the “ladder of publicity” is and how it will help you grow your audience faster (without endless social media content!) -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Mar 22, 2022 • 33min
Why Every Entrepreneur Should Have a Book | Chad Allen
What is one of the greatest business ideas you’ve learned from a book?If you’re like me, it may be hard to choose just *ONE* because you’ve gained SO many phenomenal business growth strategies through reading.Well, today’s guest, Chad Allen, is here to share why authoring a book of your own is THE best way to grow a business and set yourself apart as an authority in your niche.BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: Why putting your business ideas and knowledge into a book is the key to unlocking hard-to-reach media opportunitiesThe reason authoring a book is one of the surest business growth strategies AND best ways to be seen as an expertThe practical tips you need to get writing, so you can grow a business now Episode Links:Speaking of books, be sure to grab a copy of Your First 1000 Copies by Tim Grahl that Chad spoke about in this interview! -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Mar 15, 2022 • 41min
Steal this Simple Secret to Increase Your Sales | Bryan Kramer
When was the last time you saw someone sharing supposed “sales secrets” that could teach you how to grow a business overnight?Those kinds of business growth strategies are SO slimy and send potential clients running in the other direction!Thankfully, today’s guest, sales expert Bryan Kramer, is here to teach us how to create a human-to-human sales approach that is relatable and repeatable so you can grow a business in a way that’s authentic AND scalable.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: How to grow a business with a “human-to-human” sales approach that’s relatable, repeatable, and scalableBusiness growth strategies that help you sell sincerely — even when selling through a screenWhat “Level 3” listening is and how you can use it to grow a business -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Mar 8, 2022 • 38min
How You Can Break the Cycle of Busyness & Burnout TODAY | Garland Vance
When was the last time you thought to yourself, “I desperately want to grow a business, but this workload is KILLING me?”Surprisingly, it may actually be your hustling and overcommitted schedules that are keeping you from cracking the code on how to earn more and work less!Today’s guest expert, Garland Vance, is here to help you how to overcome the overcommitment epidemic and finally find the growth AND the work-life balance you crave.BY THE TIME YOU FINISH LISTENING, YOU’LL WALK AWAY WITH: An understanding of why overcommitment is silently killing your ability to grow a business and the real reason it’s so hard to say “no”The 3 beliefs that trap you in the cycle of busy-ness (and how to shift them, so you can finally learn how to earn more and work less)The steps you can take today to decrease your workload and achieve a better work-life balance WITHOUT sacrificing momentum -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Mar 1, 2022 • 41min
The Surprising Reason Your Messaging Isn’t Working (and How To Fix It) | Kathryn Thompson
On a scale from 1 to 10, how do you feel about the results of your current marketing?The truth is you can have the best marketing ideas in the world, but without the right messaging, you aren’t going to reach your people.Today’s guest, Kathryn Thompson teaches you how to use the power of words — in everything from emails to social media content — to create instant sales appeal in a way that feels authentic to YOU. BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: The mistake you’re making in your marketing that’s causing you to get overlookedThe surprising reason your messaging isn’t resonating with your ideal client (and the marketing ideas you need to fix it)Why repetition in your messaging is a GOOD thing (and how it will save you time on social media content creation!)Episode Links:Check out Kathryn's podcast: BE the Sought-After Entrepreneur Podcast -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Feb 22, 2022 • 33min
The Insider Secrets to Solving Your Teamwork Dilemmas | Matt Schlegel
How confident are you in your knowledge of how to hire the right person to support your growing team?New team members can enhance your business immensely, but if you’re struggling to find hiring tips that actually work, today’s guest is for you!Matt Schlegel has been helping business owners solve team dilemmas since 2003 when he discovered an underrated personality typing system and started applying it to team communication and dynamics.BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: The most under-utilized leadership tool that will help you learn how to hire the right person for your teamThe hiring tips and tools you need to make growing and building your team a joyful experience The psychology of teamwork and how open team communication can enhance your team’s performance -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Feb 15, 2022 • 36min
3 Simple Tweaks That Will Double Your Website Revenue | Michael Buzinski
When thinking about your business, what’s NOT working when it comes to your marketing?If you’re struggling to identify where you can improve and crack the code on how to earn more and work less, grab your pen and paper for today’s interview!Michael Buzinski is a best-selling author and digital marketing expert, who’s here to help you tweak your website to work for you AND give you the simple marketing ideas you need to create major impact now.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: His marketing “Rule of 26” that can help you double your website revenue this monthHow to stop undervaluing your services so you can finally discover how to earn more and work lessThe way to tell what’s not working in your business (so you can stop wasting your time on it) and the marketing ideas you should try instead -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
