Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
Courtney Elmer | PodLaunchHQ.com
This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert. Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from). So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in. Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more. Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting, Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning
Episodes
Mentioned books
Jun 21, 2022 • 35min
Which Position Should You Hire for First (or Next)?
When it comes to growing your team, what is the worst part of the hiring and interview process for you?As an online entrepreneur, it can be super stressful to not only know what position you should hire for next (or first!), but also to find the right person for your team.Thankfully, it doesn’t have to be complicated and with the hiring tips I’m sharing today, you’ll be able to weed out those less than ideal candidates and find the best fit for your business.BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: My foolproof, 4-step hiring and interview process to find high-quality team players as an online entrepreneurWhat to say in your job description & how to structure your application to bring in the right peopleThe hiring tips you need to know which applicants are worth interviewing AND what to do when an applicant isn’t a good fitPLUS: I’m giving you the inside scoop on whether you should discuss salary in an interview or not. -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Jun 14, 2022 • 21min
How Do You Know When It's Time To Hire?
Do you know the first position that most online business owners hire for on their team?While hiring someone like a VA or social media media certainly seems like one of the best ways to grow a business, if you don’t learn how to hire the right person it can be extremely costly.That’s why this week, I’m giving you the hiring tips you need to know when it's time to hire and more importantly, WHO you should be bringing onto your team.BY THE TIME YOU FINISH LISTENING, YOU’LL WALK AWAY KNOWING: How to hire the right person for the RIGHT POSITION in your business (HINT: Your first hire should not be a social media manager or a VA.)The #1 thing that’s keeping you from trusting your team members and fully letting go, so you can grow a businessHow much it really costs to hire someone and the hiring tips you need to make it worth it -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Jun 7, 2022 • 23min
Steal Our 4-Part Hiring System
On a scale from 1 to 10, how confident do you feel in your current hiring and interview process?As a business owner, learning how to hire the right person is vital.That’s why this week, I’m covering the hiring tips you need to know to find success and build your dream team.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: Actionable hiring tips — including the simplest hack for deciding who to hire firstHow to hire the right person using my proven 4-step system and interview processHow to quickly assess your current team members to determine if they are a good fit for your team and your company visionPLUS: The key thing to look for in an applicant that will make or break any team member relationship down the road -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
May 31, 2022 • 43min
Is Podcasting Worth Your Time? | Travis Chappell
When was the last time you Googled “how to start a podcast” or “should I start a podcast”?If you’ve been curious about podcasting and whether or not it’s the right way for YOU to grow a business, this week’s guest is 100% for you!My friend, Travis Chappell — host of the Build Your Network podcast and founder of the new tool Guestio — is here to reveal the truth about podcast marketing as a growth strategy for your business. BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: How to start a podcast AND how much time it really takes to host a high-quality show Who can grow a business with podcast marketing (and who can’t)What Guestio is and why you should be using it to get more visible Episode Links:Click HERE to join Guestio! -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
May 24, 2022 • 37min
7 Tricks to Stop Overcommitting
When was the last time you felt really good about your work-life balance?If you’re like most of the female entrepreneurs I know and serve, you’re trapped in a cycle of being overcommitted and overworked.Today, we’re getting to the root cause of why you’re stuck, how to bust free, AND how to create a calendar that leads to more productivity and more time for what you love.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: Why you’re stuck in the overcommitment cycle that’s robbing you from work-life balanceThe difference between working IN your business and ON your business that many female entrepreneurs missHow I streamline my calendar for maxmize productivity and ease -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
May 17, 2022 • 33min
Is Your 1:1 Offer Stunting Your Business Growth? | Cailen Ascher
What percentage of the workflow and things that happen in your business depend on you to run?You’re ready to learn how to earn more and work less, but the success of your business depends on one thing: the degree to which you build yourself out of it.Thankfully, Cailen Ascher is here to show you how your 1:1 offer could be stifling your ability to grow a business, and what to do about it so you can free up your time and start scaling. BY THE TIME YOU FINISH LISTENING, YOU’LL WALK AWAY WITH: The way to know if you’re ready to replace the time-consuming workflow around your 1:1 offer with a group programHow the value you’re placing on your time is either helping or hurting the amount you make and your chance to grow a businessYour first steps to transition your 1:1 offer to a premium group program so you can learn how to earn more and work less -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
May 10, 2022 • 1h
The Surprising Way to Drive More Traffic & Sales to Your Business
If you’re ready to learn how to scale a business beyond 6-figures, ask yourself: What are you doing NOW to think and act like a 7-figure business owner?Growing your business to this level is 100% possible — especially with the right mindset, marketing, and business systems in place — but it all comes back to more people investing in your offers.That’s why today I’m sharing an exclusive interview where I reveal the surprisingly simple way to get more leads, reach more people with your message, and drive traffic to your business on autopilot.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: How to scale a business using the four business systems every digital entrepreneur needsThe best way to bring in more of the right people — and why this highly-effective lead-gen method is often overlookedWhy marketing your business with a podcast really is worth the time and effortEpisode Links:Check out Katie and Jeffrey's podcast: The Lighten Your Launch Podcast -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
May 3, 2022 • 35min
Does Your Brand Make People Want to Buy? | Megan Turkovic
What is one way your brand stands out from the crowd and makes people stop in their tracks when they see your marketing?The truth is your brand (or lack thereof) matters and it may currently be costing you customers as you try to grow a business.Thankfully, web designer and branding strategist Megan Turkovic is here to help you create branding that doesn’t just make you look good in your social media content, but that actually brings in your dream clients.BY THE TIME YOU FINISH LISTENING, YOU’LL WALK AWAY WITH: The REAL definition of a brand and the biggest marketing mistakes you’re making with your brandWhy good branding shouldn’t cost you tens of thousands of dollars in order to grow a businessThe surprising truth about those Canva templates you’re using for your social media content -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Apr 26, 2022 • 18min
The Secret to a Scalable Sales System
Thinking about your current business growth strategies and your future goals... How confident do you feel in your pricing right now?I can tell you that I’ve made A LOT mistakes when it comes to pricing in my business and at the time, I never realized how badly they were affecting my sales and my ability to learn how to earn more and work less.Today is the last episode in our 3-part mini-series on sales systems and if you’re ready to get the inside scoop on how to scale a business, this short and sweet episode on pricing is right up your alley!BY THE TIME YOU FINISH LISTENING, YOU’LL WALK AWAY WITH: The mistakes most people make in their when pricing offers (and the business growth strategies you should use instead)How to put a value on your TIME — an essential part of learning how to scale a businessWays to improve not only the number of sales you make, but also the quality of leads you attract, so you can uncover how to earn more and work less -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Apr 19, 2022 • 21min
Is Your Current Sales System Costing You Clients?
You know you need to make sales to grow a business, but what is the number one reason people aren’t currently buying your offer?If you don’t know the answer to this question, you’re not alone and today, I’m giving you insight into the business systems you need to be focusing on to increase your sales ASAP!This week is part two of our 3-part mini-series where I’m lifting the curtain and giving you insider access to never-before-seen content all about sales systems and how they can help you scale a business.BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: The primary reason people aren’t buying from you, and how to fix it so you can not only grow a business, but make a bigger impactThe business systems roadmap to move your customers from point A (where they are now) to point B (becoming your customer or client) The sales mechanisms you need to scale a business and not lose potential clients along the way -Support the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
