
Physical Preparation Podcast Archives - Robertson Training Systems
Elite Program Design and Coaching for High Performers
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May 9, 2025 • 52min
10 Keys to Improving Your Fitness Business and Making More Money in 2025
A few weekends back, I was working full steam ahead at my “other” full time job in life.
Now most of you know me as a guy who trains people in the gym and creates content like this, with the goal of making everyone I come into contact with better.
But this was my OTHER job…the one where I’m an elite Uber driver and sports dad!
And on this particular morning, with a 90 minute drive to beautiful Terre Haute ahead of me, I had A LOT of time to think about business, training and life.
And this show is what came from all that!
Basically I asked myself a few simple questions:
What have I done WELL over the years in my business?
In what areas could I improve? And perhaps most importantly…
How I can put all of this into a podcast that will help YOU become a better trainer, coach and businessperson?
Well this is what I came up with: 10 keys to help YOU run a better business and make more money in 2025.
Because let’s be honest here – all of us come into this industry because we want to help people.
But in that same breath, many of us don’t know how to take care of OURSELVES from a business or financial perspective.
So I really hope this show helps you out – let’s dive in!
At certain times in life, long hours of coaching in the gym IS your continuing education.
– MR
This Week on the Physical Prep Podcast:
The REAL KEY to running a successful fitness business (that doesn’t necessarily have to DO with business!)
Why your continuing education can and should change at different points in your career.
The biggest side quest or “shiny” object in fitness business today.
Serious question: Should you be considering using DIRECT MAIL to advertise?!?!
The real goal of using social media (Hint: it’s not just about more likes!)
What you can do right now, TODAY, to start building a stronger business for free.
Why your goal shouldn’t be to train professional athletes right out of the gate.
How to know what someone really wants from training – and then get them to buy with ease.
Rate Increases: How do you pull these off without pissing all your clients and athletes off?
Why making it easy to get started with you is crucial to your success!
Related Links:
Andy McCloy on Entrepreneurship, Becoming an Elite Coach, and “Playing Business”
Ryan Patrick on Speed Training Mistakes and the Allure of Big Weights
Mark Fisher on Unicorns, Ninjas and Business Success
RTS Program Design Mentorship
Supercharge Your Decision-Making and Program Design with Hawkin Dynamics Force Plates!
Hawkin Dynamics designs and builds performance hardware and software the right way.
Their dual wireless force plates give you the most accurate, real-time data on athletic performance.
You’ll have the ability to performance test your athletes in a matter of seconds, and give them immediate feedback on their strengths, weaknesses and readiness for that day’s training session.
Their software is designed in house and continually updated to ensure the interface is clean, intuitive and easy to use, so both you and your athletes can visualize what’s going on and how to improve their performance.
And Hawkin Dynamics is built around their customers and provide industry-leading support and training services to ensure you get the most out of their solutions.
With options to lease or buy, coupled with a 5-year warranty, Hawkin Dynamics force plates can take your performance facility to the next level.
To learn more, head over to HawkinDynamics.com or follow them on Instagram @HawinDynamics.
Subscribe, Rate & Share!
Thanks for tuning into this week’s episode of The Physical Preparation Podcast!
If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.
Thanks so much for your support – love and appreciate you!
The post 10 Keys to Improving Your Fitness Business and Making More Money in 2025 appeared first on Robertson Training Systems.

May 2, 2025 • 1h 3min
Brandon Cullen on Niches, Marketing, and Building a Fitness Franchise
Born into an entrepreneurial family in Ontario, Canada, Brandon Cullen was raised with a front-row seat to hard work and high expectations. Pushed by his father to excel both in life and on the ice, Brandon’s grit landed him a spot in the New York Rangers’ minor league system. But when a career-ending concussion shattered his hockey dreams, everything he’d worked for disappeared overnight.
Instead of calling it quits, Brandon turned that adversity into fuel. Determined to create something new, he poured his competitive drive into the fitness world, building the type of gym he wished existed: one focused on aging athletically without the distractions of gimmicks or trends.
Teaming up with fellow pro hockey player Kirk Dewaele, Brandon’s first venture was a CrossFit gym, but they quickly saw a gap in the market for a structured, strength-based system. This insight led to MADabolic: a strength-driven gym built on precision, consistency, and science-backed programming, delivering real results for those who crave more.
And in this episode we’re going to take the lessons Brandon has learned from building his fitness franchise to help YOU build a better business or personal brand.
I got into this industry because I have bit of an ego and want to be known as the best fitness product in the franchising game. The byproduct is we help a lot of people with that. So you have to really isolate what drives you.
– Brandon Cullen
This Week on the Physical Prep Podcast:
How a perceived gap in the fitness industry lead to the inception of MADabolic.
Some of the biggest struggles and hurdles Brandon’s had to face in the franchise game.
The power of niching down, and what happens if you don’t.
Why marketing strategies have to evolve with changing consumer trends.
Finding the right blend between grassroots and paid marketing.
The power of ego, and how you can use it in a positive way.
Why you can’t market to millenials and Gen Z prospects the same way.
The role that grit and resilience play in entrepreneurship.
Connect with Brandon:
Brandon on LinkedIn
MADabolic on IG
MADabolic Website
Related Links:
Alwyn Cosgrove on Fat Loss Training, Mentorship and Paying it Forward
Grow Your Fitness Business or Gym with Push Press!
Gym owners and coaches, have you heard about PushPress?
It’s the best gym management software company and it’s revolutionizing the fitness world.
So check this out: PushPress is built BY gym owners. They understand the ins and outs of running a fitness business because they’re “in the trenches” in their own gyms every single day.
Key products like Core, Grow, and Train are designed to help you with everything from billing and scheduling to lead generation and progress tracking.
Built on the “help first” ethos, PushPress places an exceptional focus on prioritizing client needs, listening to feedback from their community, and using it as the impetus for its ever-evolving, innovative features.
And here’s the strongest plug I can give them – I’ve actually switched to PushPress for all of my clients and athletes.
Getting things set-up and running smoothly is not only easier, but also far more intuitive than many other solutions.
So if you’re interested in learning more, just head over to pushpress.com/ppp.
Subscribe, Rate & Share
Thanks for tuning into this week’s episode of The Physical Preparation Podcast!
If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.
Thanks so much for your support – love and appreciate you!
The post Brandon Cullen on Niches, Marketing, and Building a Fitness Franchise appeared first on Robertson Training Systems.

Apr 25, 2025 • 1h 20min
Jonathan Goodman on Internet Fame, Authenticity, and Being Good Enough, Repeatedly
Let’s start with a few questions to ponder…
Why are we chasing Internet or social media fame, when the surest way to develop a strong business is by connecting with the family down the road?
How is perfectionism holding you back? Or keeping you from taking the next big steps in your development?
And is a lack of authenticity keeping you from truly connecting with your ideal customers?
Well luckily for you, my guy Jonathan Goodman is here to walk us through all of this – and much more!Jonathan burst on the fitness scene when he originally started the Personal Trainer Development Center (or PTDC) almost 15 years ago.
And today he’s a published author multiple times over, with his recent book – The Obvious Choice – dropping in January of this year.
And today we’re going to take the principles he outlines in that book and use them to help YOU grow a more robust and resilient fitness business!
What’s the 1% that makes YOU different?
– Jonathan Goodman
This Week on the Physical Prep Podcast:
Why we start doing something is often different from why we continue doing it.
How exhausting the body can actually energize the mind.
Knowledge in fitness has become democratized; now it’s about combining skills.
The difference between maximizers and satisfizers.
Why understanding your audience is crucial, and why endlessly searching for “the best” way to do something is a surefire way to fail.
Jon’s thought process on 10,000 hours versus 10,000 iterations to obtain mastery.
Why finding your unique value proposition is crucial for standing out in a crowded market.
Thoughts on the power of freedom, and why you should ignore scalable and passive income strategies until you achieve financial freedom.
Why everyone can benefit from high value skills like copywriting and public speaking.
The power of lifelong learning, and using writing to clarify thoughts.
How to distinguish between work and your job.
Connect with Jonathan:
Jonathan on IG
Related Links:
Jonathan Goodman on Building Your Online Coaching Business
Level Up Your Program Design with Train Heroic!
Are you tired of using clunky, antiquated program design tools like Microsoft Word or Excel?
Are you ready to level up your programming, and make it far more engaging to your clients and athletes?
If so, you need to check out Train Heroic.
I’ve been using TrainHeroic for years now both here at RTS and at IFAST, and I can tell you the user experience both as an athlete and coach is truly second to none.
To learn more and start your free 14-day trial, just follow this link to learn more about Train Heroic.
Not only will you get your first 14 days free, but it’s just $10/month to get started officially after that.
So don’t wait any longer – head over trainheroic.co/rts and start crafting beautiful programs your clients and athletes will love TODAY!
Subscribe, Rate & Share!
Thanks for tuning into this week’s episode of The Physical Preparation Podcast!
If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.
Thanks so much for your support – love and appreciate you!
The post Jonathan Goodman on Internet Fame, Authenticity, and Being Good Enough, Repeatedly appeared first on Robertson Training Systems.

Apr 18, 2025 • 1h 22min
Justin Moore on His 5 Buckets for Building Robust and Adaptable Athletes
What role should the weight room play in building FASTER athletes?
How do you develop a program that’s built on sound biomechanical principles, without falling into the trap of doing corrective exercises for an entire hour?
And why should you consider adding more “movement days” into your program?
Well if any of those questions peak your interest, you’re going to love this episode with Justin Moore!
Justin is the Director of Performance and head of the Sports Performance Program at BOLT Fitness in Chester, NJ. He’s worked with athletes of all ages and abilities, from eight-years-old to professional football players in the National Football League (NFL) and Olympic-level Ice Skaters and Ice Dancers.
Justin specializes in improving speed, power and sprinting mechanics in athletes while incorporating complex biomechanical principles that optimize performance, movement capabilities, and minimize injury risk.
And in this show we’re going to take a deep dive into his unique approach to training!
The weight-room is absolutely a means to an end. We have to remember that force production is a key bucket, and mass-specific force production is crucial.
– Justin Moore
This Week on the Physical Prep Podcast:
Justin’s background, career arc, and how injuries have impacted him as a coach.
The 5 Key Buckets that Justin is always trying to fill with his athletes.
Why there’s no such thing as “perfect movement,” and each athlete will have unique aspects to their performance.
His thoughts on understanding athletes, and trying to connect with each one on an individual level.
How to strike a balance between optimizing movement and training to develop a specific-adaptation.
Why he uses video analysis – to develop both himself and the athletes he coaches.
The role timing can play in enhancing performance and increasing buy-in.
How he’s integrated “movement days” into his routine, and why he started doing them in the first place.
Last but not least some general thoughts on life, coaching, and finding balance in today’s crazy world!
Connect with Justin:
Justin Moore on Instagram (he’s a great follow – check him out!)
Related Links:
Mike Roncarati Podcast Episodes
Joel Jamieson Podcast Episodes
Lee Taft Podcast Episodes
The Lee Taft Elite Speed Seminar at IFAST!
Grow Your Fitness Business or Gym with Push Press!
Gym owners and coaches, have you heard about PushPress?
It’s the best gym management software company and it’s revolutionizing the fitness world.
So check this out: PushPress is built BY gym owners. They understand the ins and outs of running a fitness business because they’re “in the trenches” in their own gyms every single day.
Key products like Core, Grow, and Train are designed to help you with everything from billing and scheduling to lead generation and progress tracking.
Built on the “help first” ethos, PushPress places an exceptional focus on prioritizing client needs, listening to feedback from their community, and using it as the impetus for its ever-evolving, innovative features.
And here’s the strongest plug I can give them – I’ve actually switched to PushPress for all of my clients and athletes.
Getting things set-up and running smoothly is not only easier, but also far more intuitive than many other solutions.
So if you’re interested in learning more, just head over to pushpress.com/ppp.
Subscribe, Rate & Share
Thanks for tuning into this week’s episode of The Physical Preparation Podcast!
If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.
Thanks so much for your support – love and appreciate you!
The post Justin Moore on His 5 Buckets for Building Robust and Adaptable Athletes appeared first on Robertson Training Systems.

Apr 4, 2025 • 1h 14min
Jeff Aldham on Filling in the S&C Gaps in High School Basketball
How do we keep our young hoopers healthy?
What are they doing well in their training? And what can they improve upon?
And what do THE BEST young players do that others can’t or won’t?
If you train young athletes in any sport, you’re going to love this episode with Jeff Aldham!
Jeff is a self-proclaimed “S&C Coach trying to develop hoopers”…and while he’s not wrong, I think that’s quite the understatement.
He’s a guy that’s impacted players at every level of the game – from that fresh-faced middle school kid to the pro who is playing for Team Canada – and has had a tremendous amount of success along the way.
And today, we’re going to take a deep dive into what it really takes to keep your hoopers healthy and on the court!
We NEED variability in our training program because your sport isn’t providing you with that.
– Jeff Aldham
This Week on the Physical Prep Podcast:
Jeff’s burning passion for hoops, and how it ultimately led him to becoming a coach.
Why building good habits and a strong work ethic is so important for young athletes.
The difference between passion and purpose.
Jeff’s thoughts on injury prevention in basketball, and the challenges that young athletes are facing.
Why you need a system of training, yet also need to be adaptable to the player standing in front of you.
How to get the right “inputs” into your training, even if you don’t have a ton of equipment available to you.
The role that variability plays in a well-rounded athletic development program.
What young athletes MUST do if they want to maximize their performance and keep themselves on the court.
Why mobility training is such a key component of Jeff’s system, and the primary areas he hones in on with basketball players.
A thought experiment: What does the next generation of S&C/basketball coach look like?
Jeff’s thoughts on what his most successful young athletes do well (and what they can improve on!)
Connect with Jeff:
Jeff on Instagram
Related Links:
Nick Littlehales Podcast
Nick Littlehales Book
Stop BS’ing Yourself Book
Level Up Your Program Design with Train Heroic!
Are you tired of using clunky, antiquated program design tools like Microsoft Word or Excel?
Are you ready to level up your programming, and make it far more engaging to your clients and athletes?
If so, you need to check out Train Heroic.
I’ve been using TrainHeroic for years now both here at RTS and at IFAST, and I can tell you the user experience both as an athlete and coach is truly second to none.
To learn more and start your free 14-day trial, just follow this link to learn more about Train Heroic.
Not only will you get your first 14 days free, but it’s just $10/month to get started officially after that.
So don’t wait any longer – head over trainheroic.co/rts and start crafting beautiful programs your clients and athletes will love TODAY!
Subscribe, Rate & Share!
Thanks for tuning into this week’s episode of The Physical Preparation Podcast!
If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.
Thanks so much for your support – love and appreciate you!
The post Jeff Aldham on Filling in the S&C Gaps in High School Basketball appeared first on Robertson Training Systems.

Mar 28, 2025 • 1h 14min
Ryan Patrick on Speed Training Mistakes and the Allure of Big Weights
Training young athletes is tough these days – especially if you’re in the private sector.
With so many athletes getting training at their high school, playing sports year round, and struggling to stay consistent with their workouts, how can we help them be successful?
Well luckily my guy Ryan Patrick and I are here to help you out!
Two of the biggest issues we in this population are:
Programs that overemphasize just “pushing weights,” and
The lack of solid speed training – which is what most young athletes ultimately need.
So if your goal is to create fast, strong and robust high school athletes, I know you’re going to love this show.
Let’s do this!
I think (high school S&C) is a threat for a lot of coaches who don’t have good businesses, who don’t have really effective training because now these kids are doing stuff.
And so you have to offer something different than just providing a service that they’re not getting.
– Ryan Patrick
This Week on the Physical Prep Podcast:
Why high school athletes today show up woefully undertrained.
How a lack of training consistency is leading to poor athletic development overall.
Ryan’s “side quest” analogy, and how it applies to young athletes getting in the weight room.
Why high school S&C programs can be a blessing and a curse to young athletes.
How large group S&C training will differ from smaller, more customized programming.
The role of educating your athletes on all the aspects of physical development, and specifically, to them moving well!
Why strength should NOT be the sole KPI in your high school athletes development.
How to use better assessments that will drive your training programs.
Why both Ryan and I moved from a more strength-centric to a more speed-centric training model.
A gentle reminder: There’s more to being a good athlete than just having “fast feet.”
How to find a blend between training movement and developing outputs.
Why speed training should NOT be done at the end of practice.
The power of creating a positive experience so athletes will want to come back for months (and years!) to come.
Connect with Ryan:
Coach Ryan Patrick on IG
The Athletic Performance Podcast
Related Links:
ALL of Ryan’s Physical Prep Podcast Episodes
Supercharge Your Decision-Making and Program Design with Hawkin Dynamics Force Plates!
Hawkin Dynamics designs and builds performance hardware and software the right way.
Their dual wireless force plates give you the most accurate, real-time data on athletic performance.
You’ll have the ability to performance test your athletes in a matter of seconds, and give them immediate feedback on their strengths, weaknesses and readiness for that day’s training session.
Their software is designed in house and continually updated to ensure the interface is clean, intuitive and easy to use, so both you and your athletes can visualize what’s going on and how to improve their performance.
And Hawkin Dynamics is built around their customers and provide industry-leading support and training services to ensure you get the most out of their solutions.
With options to lease or buy, coupled with a 5-year warranty, Hawkin Dynamics force plates can take your performance facility to the next level.
To learn more, head over to HawkinDynamics.com or follow them on Instagram @HawinDynamics.
Subscribe, Rate & Share!
Thanks for tuning into this week’s episode of The Physical Preparation Podcast!
If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.
Thanks so much for your support – love and appreciate you!
The post Ryan Patrick on Speed Training Mistakes and the Allure of Big Weights appeared first on Robertson Training Systems.

Mar 21, 2025 • 1h 14min
Brady Welsh on Ego, Humility, and Communication as a Strength Coach
If you were a basketball strength coach, what do you think you could learn working for a coach with NBA experience like Aaron McKie?
Or what about a guy like Matt Painter, with his 19 seasons at Purdue?
Or what about the one and only John Calipari? A guy who has had tremendous amount of success at numerous schools?
Well today’s guest can give us the inside scoop – because he’s worked for all of them!
Brady Welsh is a professional strength coach who has worked in some of the biggest college basketball environments on the planet, and today, he’s going to share with you his keys to success!
I truly believe that ego can be the biggest enemy of the strength coach, and that’s where humility has to come in.
– Brady Welsh
This Week on the Physical Prep Podcast:
What the TRUE ROLE of a strength coach is in college basketball.
Why you need to understand the unique culture and environment of every program you work in.
One of Brady’s biggest mistakes as a strength coach – and what he learned from it.
How to connect with each athlete as an individual, and how that helps you as a performance coach.
The difference between confidence and ego – and why humility has to be a focus.
Brady’s 4 key metrics he tracks when it comes to force plate testing.
Why body weight is something that should be on every coaches radar.
The balance between soft skills and technical coaching.
How to present data to coaches in a way that’s meaningful to them.
Hard truth: Young coaches should seek mentorship and be prepared to make sacrifices.
Why networking is still a key piece of your coaching and career development.
Connect with Brady:
Brady on Instagram
Supercharge Your Decision-Making and Program Design with Hawkin Dynamics Force Plates!
Hawkin Dynamics designs and builds performance hardware and software the right way.
Their dual wireless force plates give you the most accurate, real-time data on athletic performance.
You’ll have the ability to performance test your athletes in a matter of seconds, and give them immediate feedback on their strengths, weaknesses and readiness for that day’s training session.
Their software is designed in house and continually updated to ensure the interface is clean, intuitive and easy to use, so both you and your athletes can visualize what’s going on and how to improve their performance.
And Hawkin Dynamics is built around their customers and provide industry-leading support and training services to ensure you get the most out of their solutions.
With options to lease or buy, coupled with a 5-year warranty, Hawkin Dynamics force plates can take your performance facility to the next level.
To learn more, head over to HawkinDynamics.com or follow them on Instagram @HawinDynamics.
Subscribe, Rate & Share!
Thanks for tuning into this week’s episode of The Physical Preparation Podcast!
If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.
Thanks so much for your support – love and appreciate you!
The post Brady Welsh on Ego, Humility, and Communication as a Strength Coach appeared first on Robertson Training Systems.

Mar 14, 2025 • 1h 13min
Lee Taft on Braking, Directional Steps, and Building Elite Basketball Speed
Do you want to help your athletes get faster?
More explosive?
And teach them how to move effectively in the process?
If so, you’re going to love this week’s episode with Lee Taft!
From PE teacher to world-renowned speed coach, Lee has always questioned the current dogma when it comes to speed training.
And in this episode, we’re going to break down (get it) some of the hottest topics in speed training today.
The importance of heel contact in speed training.
Why repositioning steps are so important for accelerating effectively.
And finally, how to speed training fits into an overarching S&C program.
Quite simply if you want to help your athletes get faster, you need to listen to this episode RIGHT NOW!
Young athletes are exposed to these high thresholds and demands in sport, but not every kid has the ability to decelerate their body well.
– Lee Taft
This Week on the Physical Prep Podcast:
Lee’s journey from PE teacher to elite speed coach.
Why Lee was always curious and questioning others when it came to speed training.
The power of band resistance, and the numerous ways you can use it to improve speed and agility.
Coaching efficiency first, then speed second.
How to effectively coach and cue closeouts in basketball.
The power of the heels, and why cuing athletes to be “on the toes” is a mistake.
Repositioning steps, and the difference between a plyo step and a hip turn (this distinction was new to me!)
Why pivots are slow and coaches should stop using them.
The power of finding good angles in speed training.
High-quality speed training shouldn’t take forever!
Why the real juice is in teaching athletes to move more effectively.
Connect with Lee:
LeeTaft.com
Lee on Instagram
Related Links:
Lee’s Previous Podcasts
Level Up Your Program Design with Train Heroic!
Are you tired of using clunky, antiquated program design tools like Microsoft Word or Excel?
Are you ready to level up your programming, and make it far more engaging to your clients and athletes?
If so, you need to check out Train Heroic.
I’ve been using TrainHeroic for years now both here at RTS and at IFAST, and I can tell you the user experience both as an athlete and coach is truly second to none.
To learn more and start your free 14-day trial, just follow this link to learn more about Train Heroic.
Not only will you get your first 14 days free, but it’s just $10/month to get started officially after that.
So don’t wait any longer – head over trainheroic.co/rts and start crafting beautiful programs your clients and athletes will love TODAY!
Subscribe, Rate & Share!
Thanks for tuning into this week’s episode of The Physical Preparation Podcast!
If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.
Thanks so much for your support – love and appreciate you!
The post Lee Taft on Braking, Directional Steps, and Building Elite Basketball Speed appeared first on Robertson Training Systems.

Mar 7, 2025 • 1h 19min
Andy McCloy on Entrepreneurship, Becoming an Elite Coach and “Playing Business”
So you’re having some success training and coaching, and that’s got you thinking about opening your own gym.
Congrats!
But before you do…listen to this episode FIRST!
Andy McCloy is not only one of the realest dudes I know, but someone that practices what he preaches.
He’s running one of the most successful coaching gyms in the United States out of Hunstville, Alabama, and today we’re going to take a deep dive into what it REALLY TAKES to run a successful gym.
Interested?
You should be – because this episode is absolute fire.
Let’s do this!
Sending multiple emails? Creating multiple posts? Referrals? Reach outs? That’s the juice man…but that’s also the REAL work.
– Andy McCloy
This Week on the Physical Prep Podcast:
Why great entrepreneurs understand their true motivations.
The biggest mistake that many coaches make when opening their own business.
You need confidence to be a great coach – but to be confident, you have to get the reps!
Unconfident? Insecure? We were too – here are some thoughts on how to fix it.
If you want to be truly successful, you need to grow your network.
An overview of the “Entrepreneurship Lifecycle” – and how to avoid the trap most people make in it!
Ready to become an “online coach?” Here’s what you better do first…
The high-value skills that EVERY trainer and coach needs to master if they want to be successful and stay in business.
The role social media should play in your education.
Why focusing solely on top-line revenue isn’t the best metric to track – and what you should be looking at instead.
What Andy means when he talks about “Playing Business.”
The difference between leading and lagging indicators.
Finding actions that DRIVE outcomes.
Final thoughts on leadership and leaving a legacy.
Connect with Andy:
BuiltToLastGym.com
Andy on IG
Related Links:
Listen to ALL of Andy’s previous podcast episodes
Grow Your Fitness Business or Gym with Push Press!
Gym owners and coaches, have you heard about PushPress?
It’s the best gym management software company and it’s revolutionizing the fitness world.
So check this out: PushPress is built BY gym owners. They understand the ins and outs of running a fitness business because they’re “in the trenches” in their own gyms every single day.
Key products like Core, Grow, and Train are designed to help you with everything from billing and scheduling to lead generation and progress tracking.
Built on the “help first” ethos, PushPress places an exceptional focus on prioritizing client needs, listening to feedback from their community, and using it as the impetus for its ever-evolving, innovative features.
And here’s the strongest plug I can give them – I’ve actually switched to PushPress for all of my clients and athletes.
Getting things set-up and running smoothly is not only easier, but also far more intuitive than many other solutions.
So if you’re interested in learning more, just head over to pushpress.com/ppp.
Subscribe, Rate & Share
Thanks for tuning into this week’s episode of The Physical Preparation Podcast!
If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.
Thanks so much for your support – love and appreciate you!
The post Andy McCloy on Entrepreneurship, Becoming an Elite Coach and “Playing Business” appeared first on Robertson Training Systems.

Feb 28, 2025 • 44min
5 Ways to Become a More Efficient Coach and Program Designer
Unless you’ve been living under a rock the past 2 months, it’s hard to ignore what Elon Musk has been doing with DOGE – or the Department of Government Efficiency.
And while I’m not here to play politics, one thing I think we can all agree on is this:
It’s valuable to audit our work, and determine what’s working well versus what’s not.
So today I’m going to create my own agency – the Department of TRAINING Efficiency (or DOTE, for short) to see what YOU can do to level up!
We’re going to audit everything from your assessments, to your program design, to your coaching and cuing so we can figure out what’s working…
…and most importantly, what’s NOT.
So without any further ado, let’s dive in!
Don’t be the Workout Generator 5000 – remember that 20% of your exercises are going to give you 80% of the results.
– MR
This Week on the Physical Prep Podcast:
Your assessment is not only a time to connect, but to fast-track the program design process.
The role templates should play in your programming.
Why templates aren’t bad – unless you’re just churning out cookie-cutter workouts!
How many exercises do you REALLY need in a workout?
Should you coach and cue every set?
Why you should stop worrying about “perfect” movement…and what to do instead.
My “not-so-secret” hack for writing programs fast that still get awesome results.
Workouts taking too long? Spending 30 minutes to warm-up? Try THIS during your next session.
Remember to ALWAYS make your clients and athletes feel successful when working with you!
Stop the Frustration! Get the Complete Coach Certification
Are you a young fitness trainer or coach?
Are you frustrated by the results you’re getting or the lack of resources available to learn the skills you need to be successful?
Are you struggling to get enough clients or wondering how long you’ll be able to follow your passion for helping others?
It’s time to stop the frustration and stop worrying. It’s time to get certified!
If you’re serious about improving your results, serious about becoming a better coach, and serious about increasing your bottom line, then you need the Complete Coach Certification.
In this massive course, you’ll learn:
How to use the R7 system to create seamless, integrated and efficient programs for clients and athletes of all shapes and sizes
How to create the culture, environment and relationships with everyone you train so you can get the absolute best results
The exact progressions, regressions, and coaching cues I use in the gym – from squatting and deadlifting to pressing and pulling and everything in between
The assessment process I use to determine the best exercises for a client or athlete on Day 1, and how to set them up for maximal success down the line!
This certification is jam-packed with everything I’ve learned over the last 20 years of my career.
So if you’re ready to get serious about the results you’re getting for your clients and the impact your programs have on your income, head over to www.completecoachcertification.com to sign up for the Complete Coach Certification course today!
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Thanks for tuning into this week’s episode of The Physical Preparation Podcast!
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Thanks so much for your support – love and appreciate you!
The post 5 Ways to Become a More Efficient Coach and Program Designer appeared first on Robertson Training Systems.
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