The Shopify Growth Show

This week, Jim is joined by Bryan Clayton, who started a business in high-school and parlayed that into a 150 person company that sold for millions, all before teaching himself to code and starting the largest landscaping network in the nation. Bryan shares his frameworks and mistakes he's made at every step of his amazing entrepreneurial journey. TOPICS DISCUSSED IN TODAY’S EPISODEHow to move from side hustle to businessThe messy middle in real lifeDo you have the appetiteThe psychology of selling your businessDelegating from stewardshipPicking the right cofoundersResources:https://www.yourgreenpal.com/https://www.instagram.com/bryanmclayton/?hl=enJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Jim is joined by Nathan Yeung to discuss all things growth and marketing. They cover high level  strategies for marketing teams before getting into the nitty-gritty of growth hacks that anyone starting an agency today can use for success. TOPICS DISCUSSED IN TODAY’S EPISODEBuilding a marketing team from scratch: who’s on it?Hiring hacksFull accountabilityTechnical marketersSpotlight SyndromeAvoiding design by committeeSerial position effect/Peak end ruleResearch based marketingMedia arbitrageUnderstanding pain pointsFocus amplifying Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim gives an update on the 3M dollar challenge before doing a deep dive on the state-of-play in growth. Jim shares 7 brand new frameworks he's discovered over the past year during a turbulent time for growth agencies. TOPICS DISCUSSED IN TODAY’S EPISODEThe state of GrowthHitThe state of the $3M dollar challengeThe problems and successes of One Day DesignDeep dive in GrowthHitHow to hire an executive teamThe pivot towards marketingNew frameworks: delegate, coaching, AI, leverage, scale, pick up the pace, go biggerMarketing moments Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, John Doherty returns to compare notes with Jim on a very important but often misunderstood part of business: Product Market Fit.TOPICS DISCUSSED IN TODAY’S EPISODEThe messy middleDefining product market fitDetermining PMFFalse metrics for PMFUnderstanding churnModifying pricing and packagesWhat does PMF look like Resources:EditorNinjaJohn DohertyJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim is joined by software engineer and technical guru Timor Tsentsiper to look at the benefits of developing a technical skillset and bringing an engineering approach to a startup.TOPICS DISCUSSED IN TODAY’S EPISODETips on how to start a technical careerInterviewing tipsBeing a founder vs getting into a company earlyPrioritizing learning and skillsetsThe advantage of technical skills for marketersAutomation advantagesGeek Squad for MarketersHalf Baked IdeasResources: Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Nathan Barry, CEO of ConvertKit, bootstraps a company to $30M in ARR with zero funding. Topics include wealth creation framework, acquiring vs starting a business, competing with powerful incumbents through niche focus, approach to capital allocation and talent acquisition as a bootstrapper, and the evolution of his book Authority.

This week, Yonathan joins Jim and they do a deep dive into the emerging entrepreneurial arena that combines creators, audiences and businesses. They describe what this looks like and dissect notable and creative real world examples.TOPICS DISCUSSED IN TODAY’S EPISODEPersonal Brand as a top of funnelRyan Reynolds empireFast-vertising – capitalizing on trends quicklyDoug DemuroMonetizing a youtube audience on a shoestring budgetProduct/Personality alignmentReese Witherspoon – vertical production companyKardashian – cash vs equityB2B PersonalitiesUnder monetized audiencesTakeawaysResources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim is Joined by Evan Richardson of Form Health. Evan has seen and done it all and he shares nitty gritty insights into how a founder can start and grow a successful startup. TOPICS DISCUSSED IN TODAY’S EPISODEShould you get capital?Getting your first customersBuilders vs ScalersHow to pick the right ideaFounder JourneyWhat’s a good exit?Resources:Form HealthJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim and Yonathan do a deep dive into what has made Trader Joes a grocery growth behemoth. They share behind the scenes stories and break down tactical moves the business has made on the road to success.TOPICS DISCUSSED IN TODAY’S EPISODEThe importance of differentiationOvereducated and UnderpaidWhat makes Trader Joes specialLess choice can be betterMarketing lead companyStudying CultsDirect MailingProduct VettingMain TakeawaysResources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

This week, Jim is joined by JP Lewin of Foundy, to discuss the benefits of business acquisition. They get into the nitty gritty of the process and discuss trends and mistakes buyers should avoid.TOPICS DISCUSSED IN TODAY’S EPISODE What is FoundyWhat is the appeal for international acquisitionCould you finance an acquisition today?Acquisition trendsCommon mistakesChallenges of running a marketplaceResources:FoundyJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)