The Shopify Growth Show Building a Next Level Marketing Team with Nathan Yeung (#135)
Jul 5, 2023
55:39
Jim is joined by Nathan Yeung to discuss all things growth and marketing. They cover high level strategies for marketing teams before getting into the nitty-gritty of growth hacks that anyone starting an agency today can use for success.
TOPICS DISCUSSED IN TODAY’S EPISODE
- Building a marketing team from scratch: who’s on it?
- Hiring hacks
- Full accountability
- Technical marketers
- Spotlight Syndrome
- Avoiding design by committee
- Serial position effect/Peak end rule
- Research based marketing
- Media arbitrage
- Understanding pain points
- Focus amplifying
Resources:
Additional episodes you might enjoy:
Startup Ideas by Paul Graham (#45)
Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
How We're Validating Startup Ideas (#51)