The Shopify Growth Show

Jim Huffman
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Aug 1, 2023 • 30min

Iconic Read: How to do Great Work by Paul Graham (#139)

This week, Jim and Yonathan break down the recent blog post by Paul Graham titled How to do Great Work. They break down overall themes and discuss nitty gritty tactics, as well as sharing what resonates the most and what they weren't aligned with before coming up with some practical ways to incorporate the learnings into your business.TOPICS DISCUSSED IN TODAY’S EPISODEPaul Graham the Warren Buffett of early stage investingFocusing on what to work onExponential workHaving great questionsBeing honest with yourselfTactical insightsFavorite QuotesContrast to Cal NewportSeeking out great colleaguesResources:BlogJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 
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Jul 25, 2023 • 49min

Becoming the King of SEO with Damon Burton (#138)

This week, Jim is joined by Damon Burton who shares his incredible journey starting as a freelancer to becoming the king of SEO. Damon shares how he started as an undervalued employee working for a boss who would get sent to jail leaving him without a job and how he used that low-point in his career as motivation to start his own business and begin his entrepreneurial journey. This culminated in his status as the go to person for SEO optimization and working with some of the biggest brands in the world. TOPICS DISCUSSED IN TODAY’S EPISODEThe freedom to not know the answerBetting on yourselfDe-Risking and opening doorsPhases of GrowthGrowth tactics for every phaseReferrals and consistencyFiring yourself from roles through documentationWhy do SEO now vs paid adsSEO business alignmentPricing Strategy Resources:https://www.damonburton.com/damon-burton/Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 
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Jul 18, 2023 • 27min

Lazy Leadership by Andrew Wilkinson (Iconic Reads)[RERUN] (#137)

Entrepreneur Andrew Wilkinson discusses Lazy Leadership in a blog post, focusing on delegation, working smarter, and building a self-sustaining business. The podcast explores the main takeaways, best quotes, and who should read the post. It emphasizes the importance of effective delegation and having a competent team for success.
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Jul 11, 2023 • 55min

How to Grow a Side Hustle to a Multi-Million Dollar Company with Bryan Clayton (#136)

This week, Jim is joined by Bryan Clayton, who started a business in high-school and parlayed that into a 150 person company that sold for millions, all before teaching himself to code and starting the largest landscaping network in the nation. Bryan shares his frameworks and mistakes he's made at every step of his amazing entrepreneurial journey. TOPICS DISCUSSED IN TODAY’S EPISODEHow to move from side hustle to businessThe messy middle in real lifeDo you have the appetiteThe psychology of selling your businessDelegating from stewardshipPicking the right cofoundersResources:https://www.yourgreenpal.com/https://www.instagram.com/bryanmclayton/?hl=enJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 
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Jul 5, 2023 • 56min

Building a Next Level Marketing Team with Nathan Yeung (#135)

Jim is joined by Nathan Yeung to discuss all things growth and marketing. They cover high level  strategies for marketing teams before getting into the nitty-gritty of growth hacks that anyone starting an agency today can use for success. TOPICS DISCUSSED IN TODAY’S EPISODEBuilding a marketing team from scratch: who’s on it?Hiring hacksFull accountabilityTechnical marketersSpotlight SyndromeAvoiding design by committeeSerial position effect/Peak end ruleResearch based marketingMedia arbitrageUnderstanding pain pointsFocus amplifying Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 
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Jun 27, 2023 • 24min

A Personal Update on My Business & 7 Growth Frameworks I Use in 2023 (#134)

This week, Jim gives an update on the 3M dollar challenge before doing a deep dive on the state-of-play in growth. Jim shares 7 brand new frameworks he's discovered over the past year during a turbulent time for growth agencies. TOPICS DISCUSSED IN TODAY’S EPISODEThe state of GrowthHitThe state of the $3M dollar challengeThe problems and successes of One Day DesignDeep dive in GrowthHitHow to hire an executive teamThe pivot towards marketingNew frameworks: delegate, coaching, AI, leverage, scale, pick up the pace, go biggerMarketing moments Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 
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Jun 20, 2023 • 57min

Demystifying Product Market Fit with John Doherty (#133)

This week, John Doherty returns to compare notes with Jim on a very important but often misunderstood part of business: Product Market Fit.TOPICS DISCUSSED IN TODAY’S EPISODEThe messy middleDefining product market fitDetermining PMFFalse metrics for PMFUnderstanding churnModifying pricing and packagesWhat does PMF look like Resources:EditorNinjaJohn DohertyJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 
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Jun 12, 2023 • 57min

Start Your Own Startup or Jump on a Rocket Ship with Timor Tsentsiper (#132)

This week, Jim is joined by software engineer and technical guru Timor Tsentsiper to look at the benefits of developing a technical skillset and bringing an engineering approach to a startup.TOPICS DISCUSSED IN TODAY’S EPISODETips on how to start a technical careerInterviewing tipsBeing a founder vs getting into a company earlyPrioritizing learning and skillsetsThe advantage of technical skills for marketersAutomation advantagesGeek Squad for MarketersHalf Baked IdeasResources: Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 
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4 snips
Jun 5, 2023 • 59min

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#131)

Nathan Barry, CEO of ConvertKit, bootstraps a company to $30M in ARR with zero funding. Topics include wealth creation framework, acquiring vs starting a business, competing with powerful incumbents through niche focus, approach to capital allocation and talent acquisition as a bootstrapper, and the evolution of his book Authority.
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May 29, 2023 • 41min

The Business of Ryan Reynolds, "Fast-vertising" and 10+ Creators Making Millions (#130)

This week, Yonathan joins Jim and they do a deep dive into the emerging entrepreneurial arena that combines creators, audiences and businesses. They describe what this looks like and dissect notable and creative real world examples.TOPICS DISCUSSED IN TODAY’S EPISODEPersonal Brand as a top of funnelRyan Reynolds empireFast-vertising – capitalizing on trends quicklyDoug DemuroMonetizing a youtube audience on a shoestring budgetProduct/Personality alignmentReese Witherspoon – vertical production companyKardashian – cash vs equityB2B PersonalitiesUnder monetized audiencesTakeawaysResources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

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