The Shopify Growth Show

Jim is joined by New York Times best-selling author Mike Michalowicz, who's most recent book 'Get Different' is out right now and tearing up the charts. They talk about Mike's experience owning equity in multiple multi-million dollar companies, marketing tips, and keys to becoming a successful author.TOPICS DISCUSSED IN TODAY’S EPISODE·      How to own equity in multiple businesses and be a full-time author·      How to keep your employees satisfied in their roles·      How to overcome the fear of putting yourself out there·      Why is marketing an ultimate act of kindness·      The importance of marketing relentlessly, especially in publishingResources:· Mike’s Website· Jim Huffman website· Jim's Twitter· GrowthHit· The Growth Marketer's Playbook

For the last episode of 2021, Jim gives an update on an important milestone for the $3M Challenge, and unveils their new D2C brand and talks about the process of validating the business as well as the business itself. TOPICS DISCUSSED IN TODAY’S EPISODE·      What are the steps to validating a D2C business·      Finding a manufacturer·      What problem does the product solve·      What type of market research we’ve utilized·      What are the key metrics for success·      Pros and Cons·      Steps moving forward Resources:· Jim Huffman website· Jim's Twitter· GrowthHit· The Growth Marketer's Playbook

Jim and Yonathan discuss an incredibly eventful and overall very productive year. They discuss wins and losses, major projects, and what will be helpful moving into a new year.TOPICS DISCUSSED IN TODAY’S EPISODE·      Look back at 2021·      Quantitative and qualitative reflection·      Podcast, startup studio, and team changes·      What got us here won’t get us there·      Making the business units self-sustaining·      Personal lifestyle design Resources:· Jim Huffman website· Jim's Twitter· GrowthHit· The Growth Marketer's Playbook

Bear Handlon joins to talk about his bootstrapped niche-apparel company Born Primitive. Bear talks about his experience starting his brand from a single product and building it up without any investment at all. TOPICS DISCUSSED IN TODAY’S EPISODE·      How to turn a product into a company·      How to build a supply chain·      When do you make a side hustle your main focus·      How to own the niche·      How to choose between bootstrapping and funding·      Lessons in brand building·      How to turn rejection into motivation·      The power of Branding·      How do athletic disciplines translate to business·      The importance of authenticity Resources: · bornprimitive.com· Jim Huffman website· Jim's Twitter· GrowthHit· The Growth Marketer's Playbook

Jim is joined by Richard White, Founder and CEO of businesses like UserVoice and Fathom. He takes us through his journey from being a part of the  first YCombinator batch in Cambridge in 2005 with the founders from Reddit, Dropbox and Twitch to his latest YC backed startup, Fathom.TOPICS DISCUSSED IN TODAY’S EPISODE·      The power of a cold email·      How to get noticed by accelerators like Ycombinator·      What advantages does Fathom bring to Zoom meetings·      Fundraising strategies·      Generating revenue when starting with a free service·      Should you prioritize Monetizations or Growth·      Stories from a startup·      Half-baked idea to disrupt CEO headhunting Resources: · Fathom.video/pod· Jim Huffman website· Jim's Twitter· GrowthHit· The Growth Marketer's Playbook

Yonathan and Jim get into the nitty-gritty of a hugely important step on their $3M Challenge journey: validating startup ideas. They discuss how to identify, quantify, and increase product market fit and other helpful tips for deciding what startups present good investment opportunities.TOPICS DISCUSSED IN TODAY’S EPISODE ·      What is product market fit·      How to measure market fit·      What can you do to increase market fit·      What are definitive examples·      Best sample sizes·      Pitfalls and variables Resources: · Jim Huffman website· Jim's Twitter· GrowthHit· The Growth Marketer's Playbook

The first check in since GrowthHit started its $3M challenge. A $300k deal fails, but Yonathan Ayenew joins to discuss key takeaways and important lessons we learned from the first step on this journey. TOPICS DISCUSSED IN TODAY’S EPISODE · What are the Criteria for good investments· Where and how do you find opportunities· What is due diligence and how do you enact that· What were the red flags· De-risking strategies· The Walk-Away Takeaways Resources:· Jim Huffman website· Jim's Twitter· GrowthHit· The Growth Marketer's Playbook

Patrick Dossett, co-founder of the personal development toolkit Madefor joins to chat about how his time in the Navy SEALS prepared him for the unique challenges of founding his own startup, and he shares his tips for success and how to manage your team well even in a crisis. TOPICS DISCUSSED IN TODAY’S EPISODE· How important is Grit and the ability to endure for founders· Can stress be useful· How a good team can make the difference· The benefits of being mission driven· Tips and tricks for leading through a crisis RESOURCES· Madefor· Jim Huffman website· Jim's Twitter· GrowthHit· The Growth Marketer's Playbook

Growth Hit begins an exciting (and possibly crazy) journey as Yonathan and Jim announce the beginning of the $3M challenge and a transition to working in public. We put a cherry on top of this exciting chat with a visit from Mike Sroka, who is tearing things up in the Real-Estate software space. Topics Discussed in Today’s Episode:The $3M Challenge·      What are the benefits of working in public·      Announce The $3M Challenge by GrowthHit·      Which businesses have done the best in this space·      What are the mechanics of this model·      Acquiring vs building·      Raising money or re-investing·      What information gets put out there  Mike Sroka of Dealpath·      Where does inspiration for ideas come from·      How do you launch in an industry that doesn’t support beta testing·      Half-baked idea for the futureResources:The $3M Challenge by GrowthHitLearn more about DealpathJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

Chris Lu joins me to chat about  the wildly successful Copy.ai service and how he grew it from a startup to a 200k revenue a month with the right approach, a little luck, and an extremely effective tweet.Topics Discussed in Today’s Episode:Why should we care about AIBest use-cases for AI in businessCan AI create original content?What a well-placed tweet can accomplishHow to get to the magic SaaS moment quicklyThe value of an annual plan for bootstrappersPros and Cons of operating in publicThe choice to seek out VC and where to allocate investmentThe necessity to think bigNew ideas and opportunities in the AI and new-tech spaceResources:Try copy.ai for freeJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook