Bear Handlon joins to talk about his bootstrapped niche-apparel company Born Primitive. Bear talks about his experience starting his brand from a single product and building it up without any investment at all.
TOPICS DISCUSSED IN TODAY’S EPISODE
· How to turn a product into a company
· How to build a supply chain
· When do you make a side hustle your main focus
· How to own the niche
· How to choose between bootstrapping and funding
· Lessons in brand building
· How to turn rejection into motivation
· The power of Branding
· How do athletic disciplines translate to business
· The importance of authenticity
Resources:
· bornprimitive.com
· Jim Huffman website
· Jim's Twitter
· GrowthHit
· The Growth Marketer's Playbook
The Shopify Growth Show