The Shopify Growth Show

In today’s conversation, we talk about with Charles Myslinsky about how to choose the right path to go down, whether the windfall from Wal-Mart changed his life, and what changes so that the timing of a project goes from wrong to right.Topics Discussed in Today’s Episode:The right path to go down when it comes to ventures that could be rocket shipsWhether the windfall from the Wal-Mart sale was life-changingLessons learned from working with Marc LoreHis half-baked startup ideasHow to define product and what Charles’s job title meansHow the CEO of Ojo decided he wanted the company to be product-ledWhere Ojo is goingThe nicest thing anyone has done for Charles in his professional careerResources:Charles MyslinskyOjoJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

In today’s episode, you’ll hear from David C. Baker, author of The Business of Expertise. Listen to learn about the tactics that can help you stay in the category of a thought leader or a decision-maker, the mistakes people make when positioning an agency, and how you should be thinking about pricing for your agency.Topics Discussed in Today’s Episode:The difference between being a decision-maker and an order-takerTactics to stay in the category of a thought leader or decision-makerMistakes in positioning an agencyExamples of how people starting today should focus their positioningWhy you should start with strategy and not executionHow you should price your services as an agencyA good margin for an agencyThe right size for an agency and the return for selling an agencyHow someone who wants to be a thought leader should think about contentDavid's half-baked startup ideasResources:David C. BakerThe Business of Expertise2BobsJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

Can you be a leader and be lazy with your time and personal contribution to the workplace? Today’s episode is about an iconic read, in this case, a blog post by Andrew Wilkinson. In the post Lazy Leadership, he discusses delegation, building a machine, and working smarter instead of harder. Listen to the episode for a discussion about the blog post including the overall messages of the post, the best quotes from the post, and who needs to read this post the most. Topics Discussed in Today’s Episode:What “Iconic Reads” is all aboutWho is Andrew Wilkinson?What does “Lazy Leadership” mean and the main takeawaysBest quotes from the blog postWhat we agree and disagree with about this blog postWhy this is an iconic readWho should read this blog post?Resources:Lazy Leadership by Andrew WilkinsonAndrew WilkinsonJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

What are the four types of leverage? How can you use them to grow a business or grow your career? Today’s guest is Eric Jorgenson,author of the book The Almanack of Naval Ravikant: A Guide to Wealth and Happiness. Listen to the episode to hear what Eric has to say about working with Naval, understanding and using the different types of leverage, and where to get started with a new idea.Topics Discussed in Today’s Episode:How Eric’s book with Naval came to beThe 4 different types of leverageWhere to get started with leverage as a business ownerEric’s half-baked ideasThe nicest thing anyone has done for Eric in his careerWhere to find EricResources:Eric JorgensonThe Almanack of NavalJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

My week doesn't start on Monday. It starts Sunday night when I do my weekly planning.  I outline what I need to accomplish for this week to be successful and what I should not do.  Here is how I attempt to avoid the fire drills that kill a calendar so I can focus on the high impact items. Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

Business suits are a necessity for some, but they aren’t necessarily a comfortable or high-performance choice, and many men don’t like them. Today’s guest surprised himself and his family by going into men’s fashion to design comfortable, science-backed clothing for these kinds of situations. Aman Advani is the CEO of Ministry of Supply, a Boston-based clothing company specializing in comfortable clothes. Listen in to hear what Aman has to say about identifying pain points, what it means to tweak a product, and how to make a splash with a launch.Topics Discussed in Today’s Episode:How Aman got into the men’s fashion spaceHow Aman identified a pain point and decided to flesh out the ideaAdvice for looking for a partnerHow Aman started on proving tractionAdvice for making a splash with a launchTactics or hacks that worked from a growth standardWhat Aman sees in the future of fashionAdvice for entrepreneurs starting todaySkills Aman has had to acquire or let go of as a CEOAman’s half-baked startup ideasResources:Aman AdvaniMinistry of SupplyJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

How do you grow a D2C brand from idea to 8 figures?After working with 100+ brands at my growth agency, I have seen some raise $80M and others go on Shark Tank.Here are the 22 things to do if you want to guarantee success.Get the Product Right. If Not, Nothing Matters.Launch on the Back of Your Flagship ProductSolve a Real ProblemFocus on a Specific PersonaGet the Business Model RightCreate a MovementCreate (and Own) Your CategoryPick a Fight with the Status QuoBuild a Community EarlyA Cool Product Isn't Enough. Test Activation Tactics.Turn Your Customers into MarketersInvest Early in Organic TrafficRetention is the New CACCustomer Service as MarketingBuild Your Growth Strategy Around Seasonal Dips & SpikesFacebook / Instagram Ad TipsGoogle Ad TipsDon’t Reinvent the Wheel with Your Tech StackKnow Your Unit Economics, Then ScaleInvest in CRO to Unlock GrowthYour Pre-Launch Strategy Gives You an Unfair AdvantageContinue to Learn from the BestResources:How to Grow a D2C Startup (Tweet Storm)How to Grow a D2C Brand (A 22 Step Process)Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

One of the types of businesses that saw the most disruption during the pandemic was gyms. So as people start resuming their normal activities to the extent that seems worthwhile to them, how can you create a workout experience that they’ll gravitate toward? Charlie Givens, the founder of PowderHeart, has ideas about the importance of culture and a unique experience in fitness. Listen in to hear what Charlie has to say about how he got people in the door, what made him want to create a fitness experience, and what Charlie has learned from his own father over the years.Topics Discussed in Today’s Episode:What PowderHeart is and how Charlie thought of itHow Charlie got the first people in the doorWhat the pandemic experience was like for CharlieAdvice or observations that Charlie has taken from his own fatherWhat working with Bumble was likeStarting an agency for fringe sportsHow to monetize pickleballWhen Charlie decided that he peaked in high schoolThe nicest thing someone has done for Charlie during his careerResources:Charlie GivensPowderHeartJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

Want to build a growth strategy but don't know where to start? Before you do anything you need to understand the competitive landscape to see what your competitors are doing and what they're not doing.In this episode, I talk about the four free tools you can use to understand where your competitors get traffic, what their ads and emails look like, and how they turn visitors into customers on their website.  Resources:How to Spy on Tour CompetitorsMailChartsSimilarWebSEMRushFacebook Ad LibraryJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

If you want to be a successful founder, you will need to be productive. So what can you do to make yourself more productive? In today’s episode, you’re going to hear a conversation about productivity, habits, and goals that can help you discover what it is you need to do to be a more productive person and a founder.Topics Discussed in Today’s Episode:Defining productivityHow to be more productiveWhat it means to choose a systemHow to figure out what to focus onWhat time-blocking is all aboutWhat to do when time-blockingThe morning routineTying a good habit with something elseApproaching the process of laying out goalsResources:Effective ExecutiveGetting Things Done7 Habits of Highly Effective PeopleBullet JournalDeep WorkJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook