David C. Baker: The Consultant's Consultant on How to Be An Expert (#38)

In today’s episode, you’ll hear from David C. Baker, author of The Business of Expertise. Listen to learn about the tactics that can help you stay in the category of a thought leader or a decision-maker, the mistakes people make when positioning an agency, and how you should be thinking about pricing for your agency.

Topics Discussed in Today’s Episode:

• The difference between being a decision-maker and an order-taker
• Tactics to stay in the category of a thought leader or decision-maker
• Mistakes in positioning an agency
• Examples of how people starting today should focus their positioning
• Why you should start with strategy and not execution
• How you should price your services as an agency
• A good margin for an agency
• The right size for an agency and the return for selling an agency
• How someone who wants to be a thought leader should think about content
• David's half-baked startup ideas

Resources:

• David C. Baker
• The Business of Expertise
• 2Bobs
• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook