Behind Gym Doors | A Fitness Business Podcast cover image

Behind Gym Doors | A Fitness Business Podcast

Latest episodes

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Jul 1, 2021 • 43min

183: This Gym Owner Was Down To $70...A Year Later His Studio is Making $106,000 A MONTH | The GSD Show

In this episode of The GSD Show, the leading fitness business podcast, we dive into the incredible journey of Shaun, who went from nearly closing his gym to generating over $106,000 per month in just one year! It was their one year anniversary of being open… He looked at his wife and sarcastically said, “Welp, that was a good run.” Fast forward a year later and Shaun’s 7,000 sq ft studio is making over $106,000 A MONTH. How did Shaun do it? Find out in today’s episode of #TheGSDShow! Shaun and his team are members of the Loud Rumor Virtual Training TEAM program. To learn more, email "MORE INFO" to lrvt@loudrumor.com or go to http://whatislrvt.com/.  🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
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Jun 24, 2021 • 5min

182: Make An EXTRA $150K - $600K A Year In Your Gym By Using This Formula | The GSD Show with Mike Arce

In this episode of The GSD Show, the leading fitness business podcast, Mike shares advice that could have the biggest financial impact on your business.  We had our members do this exercise and many of them realized they were leaving an extra $150K - $600K a year on the table! 😱 Don’t spend major time on minor things & minor time on major things. - Jim Rohn By using this formula, you will learn:  ✏️ How you can get the most out of your business  ✏️ How your business can get the most out of you  Comment below: What’s the one thing you’re going to start working on TODAY, to make more money for your gym? Subscribe to Loud Rumor for more! Watch Fitness Business Podcast: https://www.youtube.com/watch?v=TTxssDgAyzU&list=PLnwaMl7Us7dAkfE6idQW56EYkEEQ2E5eE  Watch Our Essential Fitness Business Tips Playlist: https://www.youtube.com/watch?v=x06F1t0d8kQ&list=PLnwaMl7Us7dAOFgJqKEXjK8dio099m0wf  Watch Our Sales & Retention Playlist: https://www.youtube.com/watch?v=usVbDdF6_9U&list=PLnwaMl7Us7dB5kmYJJlP0komWjqrtmm6c  Watch Our Marketing & Advertising Playlist: https://www.youtube.com/watch?v=qih9xZ0ePvY&list=PLnwaMl7Us7dDa4DPh_6MC6Q42PNMBlExe  🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #LoudRumor #FitnessMarketing #GymMarketing
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Jun 17, 2021 • 13min

181: MAXIMIZE Your Profit Margins Without Adding New Gym Members - LCV & CAC Breakdown | The GSD Show

In this episode of The GSD Show, the leading fitness business podcast, Mike breaks down: 1. How to determine your lifetime customer value (LCV) 2. Based on the LCV, how much you can spend to acquire a new member (CAC) HINT 👉 you may only need to ADD one member...👀 If you want that infinite return script Mike mentioned in the episode, email “INFINITE RETURN SCRIPT” to lrvt@loudrumor.com Hear how the LRVT program has helped other fitness studios just like you! https://www.loudrumor.com/reviews/ 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #LoudRumor #FitnessMarketing #GymMarketing
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Jun 10, 2021 • 10min

180: Why Gyms Fail: 2 Reasons Your Payroll Is Too High and 4 Ways To Fix It! | The GSD Show

In this episode of The GSD Show, the leading fitness business podcast, we tackle reasons why your gym's payroll costs are too high. Do you know your quota expectations and hold your people accountable? Or are you just playing the game but not keeping score? Matt breaks down 2 reasons your gym’s payroll costs are too high... - You’re keeping underperformers on your team :17 - You’re not implementing enough training and accountability 1:14 ...and 4 ways to even the playing field: - Set your budget and stick to it 3:54 - What you need to review every month 4:42 - How to consolidate payroll costs 5:48 - Watch to the end to learn what YOU need to do, as the leader of your team! 6:43 Learn more about how to increase revenue by making YOUR goals, your TEAM’s goals! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
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May 27, 2021 • 59min

179: How One Gym Owner Went From $22K to $71K in Just 90 Days | The GSD Show with Mike Arce

In this episode of The GSD Show, the leading fitness business podcast, we dive into the incredible, almost unbelievable journey of Billy Jones, owner of Iron Den Fitness. #Success is never a straight line upward, especially not for Iron Den Fitness Owner Billy Jones…  Billy actually died 4 times (which he and our CEO Mike Arce get into a little later in this episode).  Now he’s a successful #gymowner, having gone from $22K in monthly revenue to $71K in just 90 days… during a pandemic! In this episode, he talks about: Dialing in his demographic and psychographic avatar: https://www.loudrumor.com/perfect-member-avatar  Delivering a hybrid product to 10X their WEEKLY membership dues Making $10K to $12K per month in ancillary sales:https://youtu.be/dWlfpr5bp8c  Working with @AndyFrisella and his team at @1stForm Download the FREE Intake Form: https://www.loudrumor.com/intake-form ⭐ BONUS: 2 FREE SALES SCRIPTS: You’ll also learn the 1 thing Billy struggled with (that most entrepreneurs struggle with) that Loud Rumor helped him overcome…  And, the 2 scripts Billy used to compound his memberships and overall revenue: https://www.loudrumor.com/answering-the-phone-script  https://www.loudrumor.com/referral-script  Billy Jones died 4 times and through the strength and support of his wife, keeps going and keeps pursuing his mission. Despite being shut down, despite a 50%+ reduction in monthly revenue, Billy says that every gym and fitness studio owner (or any entrepreneur for that matter) should invest in knowledge…  The most successful people, billionaires even, are students for life. They read, learn, and educate themselves daily and consistently. Follow Billy Jones on Instagram: @billyjackhammer and his business Iron Den Fitness @theirondengym on all social platforms. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor  
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May 13, 2021 • 1h 27min

178: Shocking: How Gym Members Actually Respond To Your Workouts (Based On Data) | The GSD Show

In this episode of The GSD Show, the leading fitness business podcast, Mike sits down with Glenn Gaesser, a Professor of Exercise Science at Arizona State University, who shocks us with the data behind some common fitness myths…(just wait until he breaks down the truth behind protein supplements 🤯)   Mike asks the questions that everyone is dying to know...including, “What do I have to do to gain more muscle? Or lose more fat?” The answers are 100% backed by science AND will give you better insight on how to use this information when your members ask you these same questions. When you know the science behind exercise, it gives you a unique selling point and ability to help more members reach their goals faster. This is a fascinating episode the entire way through! FREE DOWNLOAD: https://www.loudrumor.com/marketing-science 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
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Apr 29, 2021 • 45min

177: 5 Start-To-Finish Steps To Sell More Gym Memberships (Confidently Grow Your Business)

In this episode of The GSD Show, the leading fitness business podcast, we’re giving you exclusive access to a powerful presentation straight from our Sales Boot Camp for Gym Owners! If your gym’s not selling as many memberships as it should, this episode is for you!  Corbyn May managed 20 fitness studio locations and is now a Performance Consultant for Loud Rumor Virtual Training—he walks you through the ultimate sales process start-to-finish, step-by-step. After this training, you and your team will be extremely confident contacting leads, booking appointments, and signing more members! PLUS, each new member you sign up, you can multiply with the script below: FREE SALES SCRIPT: How to 5X every gym member you sign up: https://www.loudrumor.com/referral-script 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
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Apr 21, 2021 • 8min

176: BONUS - 5 Easy Steps To Skyrocket Your Gym’s Lead Flow Through Marketing

In this episode of The GSD Show, the leading fitness business podcast, we’re breaking down the 5 easy steps to running highly effective marketing campaigns that actually deliver ROI! “Running marketing campaigns is NOT difficult.” It also shouldn’t be a waste of your money… Following the 5 easy steps, Loud Rumor’s Marketing Director Patrick Cundiff lays out in this video, will not only flood your gym with qualified leads, but will give you the best shot at experiencing ROI with your marketing campaigns. When done right, fitness studios should experience an increase in revenue that overpowers their marketing spend. Not because they’re spending the bare minimum on marketing, but because they’re diligently following each of these 5 steps to maximize their lead flow. Step #1 - Set the right Marketing Campaign goal - 0:06 Step #2 - Choose an offer they MUST click on - 1:57 Step #3 - Target the perfect audience - 3:14 Step #4 - Use scroll-stopping creative - 4:56 Step #5 - Send leads here, NOT there - 6:25 BONUS - 7:54   ⭐ FREE FOR YOU ⭐ The Fitness Member Avatar Cheat Sheet: https://www.loudrumor.com/perfect-member-avatar ClickFunnels Landing Pages (14-Day Free Trial): http://bit.ly/clickfunnels-loudrumor-free-trial 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #LoudRumor #FitnessMarketing #GymMarketing
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Apr 15, 2021 • 20min

175: 4 Steps Gym Owners Can Take To Eliminate Burnout (with iLoveKickboxing CEO)

In this episode of The GSD Show, the leading fitness business podcast, we’re diving into what it truly takes to become the CEO of your fitness business—not just a gym owner wearing too many hats. “I think that’s one of the biggest goals,” he says, “is teaching owners to be the CEOs of their businesses.” In other words, instead of wearing too many hats and to avoid burnout, every gym owners should follow these 4 steps: #1 - Learn: Educate yourself on running, growing, scaling your business through books and podcasts (like this one!)... another key to growth education is mentorship (LINK BELOW) #2 - Execute: Execute what you learn, put it into practice, and make it permanent. #3 - Train: Build systems and processes and train your team to execute on the things that provide consistent results. #4 - Repeat: You want a business that runs, not a business you run. When you put the right systems and processes in place, and the right people to execute them, you’re a CEO. ❗ GET HELP WITH #1 HERE ❗ Want access to the fitness business experts who will craft a plan for you to become the CEO of your business as fast as possible? Set up a FREE consultation to learn more about the LRVT TEAM program here: http://bit.ly/lrvt-team-youtube 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
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Apr 9, 2021 • 53min

174: The Story Behind a 7-Figure Fitness Studio Owner (with Gracie Barra’s Ulpiano Malachias)

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Ulpiano Malachias, owner of the #1 Gracie Barra in the country, to talk about his incredible journey from bouncer to 7-figure gym owner. It wasn’t that long ago when Gracie Barra Houston owner Ulpiano Malachias moved to the United States from Brazil. He went from working as a bouncer at nightclubs so he could pursue his passion for jiu jitsu to becoming the owner of the #1 Gracie Barra in the country, running a 10,000 square foot, 7-figure gym! In this video, Ulpiano explains what it takes to get there and how you have to completely shift your mindset from your passion and hobby, to full-scale entrepreneurship. He breaks down the steps he took to become successful, continue living his passion, and the failures he learned from along the way. This is an incredible episode with a powerful story you’ll want to watch all the way through and share with other business owners pursuing their passions! FREE DOWNLOAD: One of the things Ulpiano says is critical to his success is knowing his numbers. This Cheat Sheet will help you track and measure your Marketing numbers for greater success: www.gsdkpi.com  🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor  

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