
Behind Gym Doors | A Fitness Business Podcast
We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats.
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Read the show: https://www.loudrumor.com/the-gsd-show/
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Latest episodes

Dec 7, 2021 • 12min
193: How To Sell Your MOST EXPENSIVE Gym Membership Package
In this episode of The GSD Show, the leading fitness business podcast, we're breaking down the art of high-ticket sales and how to get prospects to see the true value of your most premium offer. The truth is, your most expensive option should be the one that aligns with your average member’s needs, not just a few. But what you’re really selling isn’t this membership or that membership. What you’re selling is the transformation they want to see. In this week’s video, we’re going over… -- How to value stack your most expensive offer -- How to use positioning in your sales pitch -- How to address the cost objection -- How to sell the transformation 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Nov 29, 2021 • 13min
192: How To Turn a Gym Lead Into A New Member
In this episode of The GSD Show, the leading fitness business podcast, we’re tackling one of the biggest challenges studio owners face: getting leads through the door. ATTENTION studio owners: if you’ve ever wondered what it takes to follow up with leads to get them through the door, this video is just what you need! While there is no magic formula for turning leads into new members, Loud Rumor’s Patrick and membership success consultant Jonathon know exactly what it takes to QUICKLY, EFFECTIVELY, and CONSISTENTLY follow up with leads to improve your chances at getting them to visit your facility! Here are a few of the most important points discussed in the video: The art of using speed to get to the lead Best practices for communicating with leads over the phone Ideas for what to do if you can’t reach leads on the phone Much, much more! But that’s not all… for more FREE content on how to increase studio leads, memberships, and sales, don’t forget to subscribe to Loud Rumor today! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Nov 19, 2021 • 9min
191: Social Media Tips For Your Gym: How To Increase Likes, Comments & Shares (PLUS: Email Strategy)
In this episode of The GSD Show, the leading fitness business podcast, we’re bringing you the must-know strategies for boosting your gym’s social media engagement and email marketing success! ✨Flashback Friday✨ In case you missed the video version, we're bringing it to you on audio! Our Director of Revenue, Patrick, shows you how to increase your social media engagement across platforms. ➕ PLUS how to improve open rates and use email marketing to your advantage! LINKS MENTIONED: FREE marketing evaluation: https://www.loudrumor.com/sales Close more gym memberships with ease: https://youtu.be/KIiQLtnkRak Start your gym’s podcast in just 5 simple steps: https://youtu.be/LqTCqTWl_n4 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Oct 28, 2021 • 38min
190: 10 Steps to Getting More People in Your Gym & How to Close Them | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, Mike is on stage at the Rockbox Convention sharing 10 steps to mastering sales & marketing in your fitness studio! Since March of 2020 more than 40% of fitness facilities have permanently gone out of business. 🤯 ...But 60% haven’t. And some of the people we work with at Loud Rumor are actually MORE profitable than they were in 2019. 🤯🤯 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Sep 2, 2021 • 32min
189: How This Studio Owner Goes From $8K to $58K in MRR | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, Paul David, owner of multiple Parisi Speed School locations, shares all his tips and tricks for transforming a struggling fitness studio into a booming one with organic leads, referrals, and new members galore! In this impactful conversation, Paul and Mike take listeners on a journey through: The biggest changes Paul made to improve the operations of Parisi A close look at Paul’s dynamite sales process Key qualities to look for when hiring your studio’s next program director/studio manager The importance of paid ads and social media marketing for generating organic leads How Paul obtained a shocking 109 new memberships in just 100 days PLUS, if you stay towards the end, you’ll hear Paul get candid with Mike on all of the ways that his previous failures have shaped him into the successful studio owner that he is today. To learn more about our quarterly bootcamps, go to: http://loudrumorbootcamp.com/ 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Aug 26, 2021 • 47min
188: CEO of 5 Fitness Studios Doing $5M/Year Shares His Killer Sales Process | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we sit down with Mike Littrel, Founder & CEO of X3 Sports. He has 5 locations that generate $5 Million a year in revenue! Today Mike shares: - How he's able to inspire his team to be high performers - His sales process (including how many phone calls each salesperson makes in A DAY 😳) - The #1 tip on how to get referrals (HINT: One of his salespeople got 50 referrals on the first day by doing this!) - The X3 Foundation and much more! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Aug 11, 2021 • 30min
187: Fitness Studio Sales Advice From a 37 Location Manager | The GSD Show With Mike Arce
In this episode of The GSD Show, the leading fitness business podcast, we dive deep into client connection, sales mastery, and studio success with Amanda Enos. Facilitating a personalized and welcoming client connection both in-person and on the phone is CRUCIAL for getting the referrals, revenue, and participation that you desire. With over 20+ years of experience in the fitness industry and 37 successful boutique fitness studios under her supervision, Amanda Enos is here with Mike to spill all of her SECRET techniques to make your studio’s sales and attendance flourish with ease. This video covers a wide range of tactics for getting your guests to say YES to your services, including: How to personalize the sales process over the phone Making guests feel welcome and comfortable the second they walk into a studio How to effectively present the pricing conversation to clients Key techniques for selling to multiple clients at once The secret to motivating clients to show up for their fitness class But that’s not all. If you want a FREE strategy call with Amanda, email “FREE Strategy Call with Amanda” to lrvt@loudrumor.com. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jul 29, 2021 • 4min
186: BONUS - Organic VS Paid Social Media Marketing: How Fitness Studios Can Use Both to Get New Members
In this episode of The GSD Show, the leading fitness business podcast, Loud Rumor’s Director of Marketing breaks down the difference between organic and paid social media marketing. Social media marketing is a crucial part of any business. But with so many different platforms, from Facebook to Instagram, it can be difficult to know what strategies your fitness studio should focus on. What if we told you to use both? 🤷♂️ Patrick gives you a few tips on how to use both effectively by focusing on a hybrid approach to your online content to build awareness and attract more members to your studio. This strategy will also help with retention too! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jul 21, 2021 • 43min
185: 80+ New Fitness Studio Members Every Month | The GSD Show with Mike Arce
In this episode of The GSD Show, the leading fitness business podcast, we discuss: How to increase show rates on a free week pass How to turn a free fitness pass into a paying customer The secret to creating a successful gym pricing model Building a high-quality Instagram process to drive leads Getting creative with new streams of revenue Plus, if you stay until the end, Mike shares the missing piece of the puzzle to make Nate’s business more lucrative than ever! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jul 8, 2021 • 12min
184: LIVE ROLEPLAY: How To Overcome Objections | The GSD Show with Mike Arce
In this episode of The GSD Show, the leading fitness business podcast, Mike breaks down how to extract the REAL objection your potential member is dancing around and put it to rest. This common objection is most often just a smokescreen! This is an EXCLUSIVE sneak peek from one of our daily LRVT TEAM coaching calls, where we work directly with the top 5% of our clients. This is just one of the many benefits LRVT TEAM members get as part of this exclusive group. If you want to find out how you can become a member, email “MORE INFO” to lrvt@loudrumor.com or go to http://whatislrvt.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor