Behind Gym Doors | A Fitness Business Podcast

In this episode of The GSD Show, the leading fitness business podcast, we dive into a game-changing strategy that top gyms use to dominate the market—leveraging science to sell more memberships, boost retention, and elevate their brand. Your gym is “backed by science.” But you’re probably not using that to your advantage to sell more memberships, increase retention, and enhance your brand…  The top gyms and fitness studios do! For example, Orangetheory uses the “Afterburn” and is “Backed by Science.” They run HIIT workouts. If your studio runs HIIT workouts, technically you’re backed by science too… So why do they own it? Here’s why: They capitalized on a true, science-based angle when it comes to HIIT workouts. Your gym can too! On the show is Pete McCall, he’s an author, podcast host, and fitness educator…  Pete breaks down the science of fitness plus, we uncover hidden marketing messages your fitness studio can use to be “backed by science” and sell more memberships. For example: Can HIIT actually slow down the aging process? Find out in this episode of The GSD Show! FREE DOWNLOAD: Marketing Science Training: https://www.loudrumor.com/marketing-science MORE FROM PETE MCCALL: All About Fitness Podcast: https://petemccallfitness.com/podcasts/  Book: Smarter Workouts: The Science of Exercise Made Simple: http://bit.ly/pete-mccall-book  🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we’re breaking down the 5 offline advertising methods every gym and fitness studio should be using. For any fitness studio or gym to successfully maximize their membership base and overcome attrition, they need to have multiple advertising lines in the water! Here’s what that means: Direct Mail B2B Mobile Billboards Emails Referral Campaigns Matt Kafora, owner of 7 fitness studios (all earning 7-figures) and Loud Rumor CEO Mike Arce guide you through all 5 offline advertising methods, and here’s why: Digital is not enough! You can’t outsell attrition. BUT, you can combat it with greater lead flow, new members, and referrals. This video teaches you how. ⭐ FREE DOWNLOAD⭐ Referrals Script: https://www.loudrumor.com/referral-script Also, be sure to watch these videos that were mentioned in the training: 8 Ways to Increase Referrals: https://www.youtube.com/watch?v=zAU03MClVz0 The Ultimate B2B Strategy: https://www.youtube.com/watch?v=Ny9FB7Kp3L4  🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we’re uncovering how one gym is pulling in $140K+ in monthly recurring revenue—and how his marketing is essentially FREE every month! His gym currently pulls in $140K+ in monthly recurring revenue! As his Loud Rumor Account Manager, Alexa Zimmerman details how Mark does it and the 4 reasons his Marketing is FREE each month: #1: Spend More (might sound counterproductive, but listen in around 12:40) #2: Offer “FREE” (give people a taste of what you do: 20:44) #3: Follow a Proven Sales Process (how this gym signed 86 members in one month: 30:30) #4: Get “Qualified” Leads Not “Quality” Leads (this is critical: 33:29) Alexa also dives into which platform your gym should advertise on, how, and how much to spend to go beyond “breaking even” and start profiting. The data you’re able to collect at your gym, and through advertising, allows you to duplicate your best members over and over again. In other words, the members who are most loyal, wear your gear outside of your studio, brag about you, and spend way more than just their monthly membership dues… that’s who you want to attract through advertising, get referrals from, and sign up daily! 🌟 FREE DOWNLOADS: 🌟 Referral Script: loudrumor.com/referral-script Sales Script: loudrumor.com/brandon-play 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we’re breaking down a huge misconception about branding that could be holding your studio back. Most fitness studios think it’s their logo, colors, and tagline. In reality, branding comes down to 2 messages being aligned: 1. How you claim to change the lives of your members… 2. How your members claim you change their lives to others… See, what people say about you, based on how you make them feel, THAT’S branding. So, how is “branding” hurting your fitness studio? I explain in this episode! I also run through 6 questions you should ask before every Ad you put out there… Think about this: Do people choose to give Orangetheory a shot because of their logo and everything’s orange? Or, do they give them a shot because they believe they’ll get results? 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we’re tackling a common misconception about advertising for gyms. When it comes to Advertising, a lot of people talk about the number of leads they’re getting, or how low/high their CPL (Cost Per Lead) is, etc. All important, but definitely NOT the purpose of your Advertising. So what is? In this 4-minute episode, I not only explain how the best advertisers in the world think before creating their ads, but how you can apply it to your gym and actually profit from your advertising. After all, what’s the #1 concern with running Ads? “Am I wasting money?” When you zero in on this purpose, you’ll discover the answer is an easy “No.” On top of that… You can add these 2 FREE Guides to: 1. 4X Your Membership Close Rate: loudrumor.com/blog/11-step-gym-sales-strategy 2. Turn New Members into “Infinite Returns”: loudrumor.com/blog/8-ways-to-get-referrals 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we’re diving deep into high-converting marketing techniques with Nicholas Kusmich, a marketing guru and author of Give. But, what are the “right” Marketing techniques? Nicholas Kusmich is a Marketing guru who generates “limitless leads” and is the author of “Give.” He shares 9 techniques that’ll increase your marketing conversions and overall sales. He’s been able to generate hundreds of millions of dollars through these techniques and he shares them all in this episode! Here’s what you’ll learn: 1. Merging Social with Direct Response 2. 2021 Marketing Rewards “The Giver” 3. “Value” is Your Greatest Commodity 4. 3 Casual Words to Boost Sales 5. 13th to 33rd Times a Sales Charm 6. Execute “The Godfather Offer” 7. Are You Likeable? (You’ll Want To Be!) 8. Leads, Customers, and the Missing List Costing You Money 9. Memorize “100% true, 100% of the time, for 100% of the people” You’ll want to listen to this one all the way through! And please, leave us a comment with your #1 takeaway. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we’re flipping the script in your messaging that’ll flood your gym with new, HAPPY members. Every Marketer and “Guru” out there will tell you to “tug on the prospect’s pain points,” but that’s actually not the best way to go...especially for a fitness studio or gym. So, think of it this way… What would excite you about taking a trip to Hawaii? A nice long line to get through TSA security? Rubbing shoulders with strangers in the middle seat of a plane? Hitting turbulence while you’re in the tiniest bathroom known to man? Of course not! You want the beach, the plush white sand and clear blue waters. The palm trees, coconuts, fresh leis, and soothing ukulele! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this BONUS episode of The GSD Show, the leading fitness business podcast, Joe explains the advice that changed his life forever and how he discovered the life-altering power of making professional connections.  He’s the founder of Genius Network and is personally connected to a majority of the G.O.A.T.s interviewed on this show, and hundreds of the most successful entrepreneurs in the world. You’ll learn: - How connections can skyrocket your personal and professional growth - The most important connection you need to make first - What it really means to be an “Entrepreneur” - Developing higher internal and external awareness - Discovering the level of sacrifice you need to reach your goals - Challenging your past to change your future - The truth about “Happiness” - 3 keys to personal and professional growth - How to succeed with just the fundamentals ...and so much more. This is Joe Polish’s last interview before a year-long introspective sabbatical and a film by an Emmy Award-Winning director about Joe’s life debuts. It’s a truly powerful episode that’ll challenge the way you view your business, your relationships, and of course, your connections.

In this episode of The GSD Show, the leading fitness business podcast, we’re diving deep into webinars that sell with the G.O.A.T. of Webinars—Jason Fladlien. On The G.O.A.T. Show, we interview people who are the greatest of all time at what they do.  Jason Fladlien is the G.O.A.T. of Webinars. In fact, he’s called the $100 million dollar webinar man. You’ve probably even purchased from Jason Fladlien style webinars by other G.O.A.T.s like Russell Brunson, Bob Proctor, Joe Polish, and more. Jason pioneered webinar success and explains the perfect sales pitch you can use to increase clients, memberships, and of course, overall revenue. Here are just some of the things we get into: - The single webinar format that earned $25 Million - How to quickly communicate millions in value to your audience - Capitalizing on push/pull selling in your webinars - Avoiding the bait and switch tactic that ruins webinar sales - Doing the exact opposite of what you think you should do - How to smoothly transition into the sales portion of your webinar - Your million-dollar questions Don’t miss this incredible interview with the G.O.A.T. of webinars and #1 International Bestselling Author of One To Many: The Secrets To Webinar Success, Jason Fladlien. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, buckle up & jump into our GSD jet, our next stop is the Wichita Mountains National Wildlife Refuge in Southwest Oklahoma.  Why? Well, today's lesson is on how to "Be The Buffalo"...although many of you already are the buffalo. If you like this episode, please write a review. We appreciate the feedback & will feature it in upcoming episodes. Enjoy!  🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor