
Anything And Everything
Dan Sullivan, Founder and President of Strategic Coach®, and Jeffrey Madoff, Founder and CEO of Madoff Productions, find it really easy to talk about anything and everything. In their conversations, whether they agree or not, there’s a mutual respect, a love of exploration, and a shared belief in the importance of context. Dan and Jeff’s shared interest in entrepreneurship, value creation, technology, and branding will undoubtedly lead to fascinating discussions on all of these topics and more.
Latest episodes

Apr 23, 2024 • 55min
Overcoming Imposter Syndrome And The Psychology Of Success
Dan and Jeffrey reveal the psychological complexities behind why some people feel like frauds despite their achievements, and how self-doubt can be a significant hurdle for entrepreneurs. If you’ve ever had the nagging suspicion you were fooling everybody into thinking you’re more competent than you are, this episode is for you.In This Episode: Jeffrey and Dan define imposter syndrome and discuss how common it is among entrepreneurs and other successful individuals.Most entrepreneurs will struggle to recognize their own journey of self-creation.Jeffrey and Dan explore the role of ambition and self-measurement in perpetuating imposter syndrome, distinguishing between internal growth driven by ambition and external validation sought through imitation.They also share the importance of cultivating self-confidence over self-esteem, emphasizing the need to embrace your past achievements as stepping stones toward a healthier mindset.Drawing from personal anecdotes and philosophical insights, they offer a refreshing perspective on navigating imposter syndrome and overcoming societal pressures fueled by social media. Resources: More about Jeffrey Madoff Dan Sullivan and Strategic Coach®

Apr 3, 2024 • 1h 6min
The Magic Of Creativity And Courage In Storytelling
Dive into the essence of timeless movie storytelling with Jeffrey and Dan as they discuss the magic and allure of classic narratives. Explore the courage and commitment required in crafting compelling characters and captivating stories. Discover the impact of casting choices on a film's legacy and the influence of Canada in the industry. Reflect on the challenges of creativity, balancing artistry with profit, and the unpredictable nature of crafting timeless tales.

Mar 13, 2024 • 55min
How Your Audience Makes You Great
While a great many things are different than they were, there are certain principles and ideals that people are always striving for. Dan Sullivan and Jeffrey Madoff explain what’s changed since they were kids, and share some new tricks and strategies they use to achieve their goals. In This Episode: Decades of live experience create an ease of performance and an ability to create on the spot. Having fewer choices meant you ended up paying attention to something instead of flicking through the channels. When you’re in front of a live audience and it's not going well, you’ve got to be agile enough to both take the hits and be able to come back on top and recover. Your strongest permanent impressions are made when you’re young. It’s hard for a fan to get really attached to a team when any player can suddenly be gone. Being an entrepreneur is a life sentence. An entrepreneur’s career can last as long as they want it to. A lot of companies end up losing the pride of the family mission. Quality is the smartest business plan. Resources: Learn more about Dan Sullivan and Strategic CoachJeffrey Madoff’s production company Madoff ProductionsCreative Careers by Jeffrey MadoffThinking About Your Thinking by Dan Sullivan

Feb 13, 2024 • 1h 5min
How Customers And Clients Can Be Sure You’re Authentic
While customers and clients don’t need to know what goes on behind the scenes of an organization, they will know if there’s a lack of consistency between a company’s “front stage” and “backstage.” Dan Sullivan and Jeffrey Madoff delve into the reasons why there can’t be a gap between how a business operates internally and how it operates externally, and how an entrepreneur can foster a high level of dedication from their clients and team members through their behavior. In This Episode: A sign of a company’s consistency is how long team members stay. If you’re being yourself in the way you grow your business, it suggests your front stage and backstage are consistent with each other. Your Unique Ability is something you cannot not do. Strategic Coach team members are expected to increasingly only do what they love doing. A backstage isn’t just an event; it’s the day-to-day behaviors in a business. Consistency in behavior from a company doesn’t mean that everybody working there is the same. You shouldn’t treat your best client any differently than you treat your newest employee. There are entrepreneurs who are very famous but who have no growth potential. You can be fantastically bright, talented, and successful in one area of activity, and a complete idiot when you're delving into another area. If you have consistency between your front stage and your backstage, you don’t have to worry about people seeing your backstage. A personal brand is your reputation. Resources:Article: Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage Unique Ability® Personality: The Lloyd Price Musical Dan Sullivan and Strategic Coach® Jeffrey Madoff’s production company is Madoff Productions Creative Careers by Jeffrey Madoff

Jan 16, 2024 • 1h 3min
How To Commit Completely To Your Passion
Jeffrey and Dan discuss the importance of following your passion and share their experiences and challenges in pursuing creative entrepreneurial careers. They discuss the 4 C's Formula® and the concept of Impostor Syndrome. They also explore the consequences of not following your passion and the benefits of being yourself. The podcast covers topics such as finding fulfillment, confronting fear, career identity, cryptocurrency, and the motivational power of revenge.

Dec 12, 2023 • 56min
“No” Is A Complete Sentence
The power of saying no and the valuable lessons it holds for entrepreneurs. Making decisions based on time, energy, and priorities. Overcoming the fear of missing out. Gratitude when declining opportunities. Knowing your core values for easier decision-making. Saying no isn't a personal rejection. The importance of solid yes or no answers. Kathy Ireland and Steve Jobs' lessons on saying no. Saying no helps establish priorities, set boundaries, and gain clarity. The impact of Shakespeare's work and authenticity. Personal preferences, introspection, and critical thinking. The evolution of ideas and the timelessness of comedy. Setting boundaries and aligning opportunities with core values. Productivity, growth, and anticipation for an upcoming announcement.

Nov 8, 2023 • 51min
Collecting Years And Only Gaining Momentum
Jeffrey and Dan discuss the importance of community in overcoming the isolation of being an entrepreneur, and the pitfalls of being obsessed with productivity. Discover how these two highly successful entrepreneurs focus only on their interests and strengths, and learn how to achieve your greatest successes well after your 70th birthday. In This Episode: Jeffrey and Dan discuss finding new excitement in their work through their seventies and beyond.Turning 70, along with the COVID lockdowns, made Jeffrey realize that time is limited, and it’s essential to focus on what matters most.Dan describes a company meeting in which he asked his team to consider what they would do if he and Babs were suddenly gone. What was their answer?They discuss the dangers of comparing oneself to others, fear's influence on childhood behavior, and the foolishness of working on your weaknesses.They explore the cultural aspects of growing up in the 1940s and 1950s and the influence of media.Dan explains the “Your Best Decade Ever” exercise he’s using with clients, emphasizing the importance of health and fitness in sustaining creativity and productivity.They discuss the balance between isolation and community, and the need for learning and understanding rather than blindly emulating successful entrepreneurs. Resources: Unique Ability®Dan Sullivan and Strategic CoachJeff Madoff’s production company Madoff ProductionsJeff Madoff’s book Creative Careers

Oct 4, 2023 • 1h
Creating Art, The Entrepreneurial Way
How entrepreneurial can you be if you’re creating art? The answer is, entirely entrepreneurial. Dan Sullivan and Jeffrey Madoff discuss the challenges and opportunities encountered in putting together a new stage musical. In This Episode: Failure is giving up something that’s important to you. Perseverance is probably the biggest part of being an entrepreneur. The way to get the best out of people is to work with them, listen to them, and show them respect. The number one bet that people make in their lives is on other people. Whenever you’re dealing with money, people figure out all the loopholes and tricks to try to game the system. You have to go through the stages of commitment and courage before you gain capability and confidence. The situations that require the most courage are when you have no control over the outcome. As you get older, you can become more suited to risk because you’ve been through more. The difference between confidence and courage is that confidence feels good. Resources: The 4 C’s Formula by Dan Sullivan The Capability Amplifier Podcast with Dan Sullivan and Mike Koenigs Article about The Front Stage/Back Stage® Model Unique Ability®

Sep 6, 2023 • 44min
How The Best Respond To Changing Audiences And Events
The pressures and unpredictability of live theater come to life in this episode. Jeffrey and Dan delve into the tightrope walk of mounting a Broadway-bound production, from last-minute illnesses to navigating reviews. In theater, as in any business, life throws curveballs, so learn how to be ready to take action when the spotlight’s on you. In This Episode: Jeffrey and Dan discuss the play Personality. Dan notes that it’s unusual in that it’s thoughtful and transformational, which audiences aren’t used to.The hosts share the influence of reviews on the success of a play, and how critics often follow the narrative created by a prominent publication.Marketers like to emphasize tricks like QR codes, but actual patrons are indifferent to them or even annoyed by them.Live theater is a “tightrope,” which makes it exciting but also full of random risks, like lead actors losing their voices to high levels of pollen.Dan and Jeffrey discuss the value of improvisation and relating to “tonight’s audience,” citing Tony Bennett and even General Rommel as examples.Dan shares his experience of using a brain-reprogramming program and trying to eliminate medication in order to get better sleep.Dan: “As you get closer to success, you’re also vividly more aware of what failure looks like.” Resources:Personality: The Lloyd Price MusicalMore about Jeffrey Madoff Dan Sullivan and Strategic Coach®

Aug 2, 2023 • 1h 3min
The Art Of Context: An Entrepreneur's Guide To Price And Value
Jeffrey Madoff and Dan Sullivan share how they’ve turned ideas into tangible success. Discover how your greatest asset might not be a product or service, but the intellectual property you haven’t realized that you own. Explore how your innovative solutions can be transformed into valuable patents, creating a future of unlimited potential. Dan and Jeffrey redefine the way you look at pricing, and show you that it's all about making a genuine connection and understanding your customers’ unique aspirations. In This Episode: 1. Context and connection: Both Jeffrey and Dan emphasize the importance of context when communicating with potential partners or clients. Just as Jeffrey navigates potential candidates, Dan encourages entrepreneurs to focus on understanding the person they’re communicating with and their future goals. 2. Value of intellectual property: They further delve into how intellectual property has become a crucial asset, more valuable now than ever before. Dan also mentions his initiative called "The IP Value Builder Series," which provides participants with information on transforming solutions into patents, creating an asset that could yield high returns. 3. Importance of pricing: Jeffrey and Dan close on the importance of pricing, emphasizing how it's not just about market value, but about personal perception of value and how the product or service fits into the buyers' lives. Resources:• Learn more about Jeffrey Madoff • Learn more about Dan Sullivan and Strategic Coach• For more about buying and selling, see Dan’s book Always Be The Buyer