Under the Influence with Terry O'Reilly

In this episode, we talk about the most unexpected ads of 2021. Quite a few commercials made eyebrows rise last year. From a fast-food restaurant that created outrage on International Women’s Day, to a Christmas ad that generated the most complaints of the year, to a Super Bowl commercial that was nearly derailed by a DUI charge. Hosted on Acast. See acast.com/privacy for more information.

We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 billion snafu. Hosted on Acast. See acast.com/privacy for more information.

We’ve got a fun 2022 season planned for you. Here’s a sneak peek at what’s in store… Hosted on Acast. See acast.com/privacy for more information.

It's our annual Ask Terry episode where we answer listener questions. We’ll delve into why creative advertising agencies have such boring names, to what has changed most - and least - since the Mad Men Era to why the wrong people are put into marketing departments so often. Hosted on Acast. See acast.com/privacy for more information.

This week, we talk about fake Hollywood brands. Whenever directors need a prop and there is no paid product placement, they have to use fake products. From Morley Cigarettes to Heisler beer to that wily ACME Corporation, these pretend brands have been around for decades. Hosted on Acast. See acast.com/privacy for more information.

This week, we explore cemetery tourism. Before the pandemic stopped travel in its tracks, graveyards were becoming tourist hotspots. Millions of people are choosing vacation spots based on the final resting places of famous people. And cemeteries are using marketing to attract those tourists. Hosted on Acast. See acast.com/privacy for more information.

This week, we head to Broadway. Every Broadway show is mounted with incredible risk and very few shows earn back their investments. But there are huge hits and the marketing behind these shows is often bold and outrageous. And sometimes, the marketing is just plain fun. Hosted on Acast. See acast.com/privacy for more information.

This week, we trace the history of trading cards. For over 150 years, companies have used trading cards to entice customers to buy their products. From cigarette cards to bubble gum cards for Batman, sports teams and even the Gulf War, trading cards are big business. Hosted on Acast. See acast.com/privacy for more information.

This week, it’s our annual Bookmarks episode - where we tell you the fascinating stories that didn’t fit into our regular episodes. Including a little-known backstory on the 1972 Canada/Russia hockey series and a moving story about a hockey game that was cut short by tragedy. Hosted on Acast. See acast.com/privacy for more information.

This week, we profile the remarkable career of, arguably, the most successful women in advertising - Mary Wells. She was a woman of firsts - the first woman to found and run a major advertising agency, the first female CEO to take a company public and the first women to intimidate the boys club of Madison Avenue.  Hosted on Acast. See acast.com/privacy for more information.