Under the Influence with Terry O'Reilly cover image

Under the Influence with Terry O'Reilly

S11E18 - Confessions of a Book Lover: The Art of Marketing Books

May 7, 2022
27:31
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This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets prison inmates to write book reviews and one grocery store breaks all the rules by putting books in the vegetable section.

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