
LEAP Listens
LEAP Listens is a bitesize podcast hosted by Sara MacGregor and Roger Cayless who are both leaders in Employer Branding, Candidate Experience and Recruitment Marketing. In this ongoing series of podcasts they tackle client and industry themes and along the way host expert guests who provide opinion, stories and advice on the world of ‘people communications’.
Latest episodes

Nov 20, 2023 • 22min
What EB can learn from the fundamentals of marketing with Glenn Lester
How can we use the four P’s in marketing to build a robust employer brand? Join Roger and Sara as they speak to Glenn Lester, employer branding expert at Amazon with over 15 years of experience. Glenn talks about going back to basics and how companies can build a strong foundation with employer branding using traditional marketing methods. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Oct 25, 2023 • 23min
Episode 49 | Leveraging your ATS data to maximise your recruitment marketing with Bradley DiPaolo
Join Sara and Roger as they speak with recruitment marketing specialist, Bradley DiPaolo. In this episode, Brad talks about the importance of Applicant Tracking Systems (ATS) in recruitment and how companies can use this data effectively. Brad also speaks about why giving candidates a good experience in the hiring process is key when it comes to attracting top talent.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Oct 9, 2023 • 13min
Episode 48 | Employer brand imagery; a photographer’s perspective with Ben Gold.
Join Sara and Roger as they chat with the perpetually cheerful photographer, Ben Gold. In this episode, Ben shares his method for capturing genuine and authentic content that allows brands to tell their unique stories. He also provides practical tips for putting people at ease and ensuring clients have a positive experience on the shoot.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Oct 2, 2023 • 18min
Episode 47 | Capturing authentic stories in front of the camera with Tony Estrada
Join Sara and Roger as they chat with Anthony Estrada, an LA-based director, writer, and producer. In this episode, Tony takes us on his journey on how he found his passion for photography, all the way to working with celebrities like Nicki Minaj and Jennifer Lopez. Tony also offers his insights about capturing authentic moments and getting the best out of your employees in front of the camera.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Sep 25, 2023 • 20min
Episode 46 | Debunking the myths about starting your employer brand with Simon Rutter
Join Sara and Roger as they chat with award-winning communications strategist and copywriter, Simon Rutter. In this episode, we talk about the early stages of building an employer brand. Simons gives his key insights on some common myths and misconceptions surrounding new employer brands, and offers valuable advice for those looking to build their employer brand on a tight budget.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Sep 18, 2023 • 33min
Episode 45 | Shattering the norms: Lewes FC's pioneering equality in football with Karen Dobres
Join Roger and Sara as they speak with Karen Dobres, Co-owner of Lewes FC. In this episode, Karen takes us on her journey from once fearing football matches to being instrumental in driving the club's equality initiatives. Karen shares the genius marketing strategies she uses to attract even more fans to the women's game. Don't miss this empowering episode!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Sep 11, 2023 • 36min
Episode 44 | Gen Z’s expectations from the workplace with Lucy Kemp
We have all heard lots about Gen Z - they aren't loyal to their jobs, they expect too much, they are impossible to please! But is any of this true? Join Roger and Sara as they speak to employee experience specialist Lucy Kemp. In this episode, Lucy shares her expertise and insights on what Gen Zs really wants from work, offering valuable insights to employers and shedding light on how this generation is reshaping the workplace for the future.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Sep 4, 2023 • 18min
Episode 43 | Navigating employer branding in turbulent times with Jess Matthewman
Join Sara and Roger as they chat to employer brand specialist Jess Mathewman. In this episode we talk about working in the employer branding space when times get tough. We delve into how businesses can still communicate and nurture an employer brand during difficult periods, and how businesses can adapt and shift their focus from hiring, to internal growth.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Aug 28, 2023 • 19min
Episode 42 | Building a business case for an EVP with Vicki Saunders
Join Sara and Roger as they chat to employer branding specialist Vicki Saunders. With experience working in the employer branding world at global firms like Curry’s and Boots, Vicki speaks on why EVP's are important for businesses, how to build a business case for leadership teams and even uses her chocolate bar analogy to explain why!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Aug 21, 2023 • 3min
Special Episode | The Series 3 Bloopers
As we bid farewell to Series 3 of LEAP Listens, we must admit things don't always run smoothly. From fumbling lines to squeaky chairs, we have put together some of the funniest moments and mishaps from this series. You won't want to miss this one!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk