

LEAP Listens
Sara MacGregor and Roger Cayless
LEAP Listens is a bitesize podcast hosted by Sara MacGregor and Roger Cayless who are both leaders in Employer Branding, Candidate Experience and Recruitment Marketing. In this ongoing series of podcasts they tackle client and industry themes and along the way host expert guests who provide opinion, stories and advice on the world of ‘people communications’.
Episodes
Mentioned books

Sep 4, 2023 • 18min
Episode 43 | Navigating employer branding in turbulent times with Jess Matthewman
Join Sara and Roger as they chat to employer brand specialist Jess Mathewman. In this episode we talk about working in the employer branding space when times get tough. We delve into how businesses can still communicate and nurture an employer brand during difficult periods, and how businesses can adapt and shift their focus from hiring, to internal growth.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Aug 28, 2023 • 19min
Episode 42 | Building a business case for an EVP with Vicki Saunders
Join Sara and Roger as they chat to employer branding specialist Vicki Saunders. With experience working in the employer branding world at global firms like Curry’s and Boots, Vicki speaks on why EVP's are important for businesses, how to build a business case for leadership teams and even uses her chocolate bar analogy to explain why!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Aug 21, 2023 • 3min
Special Episode | The Series 3 Bloopers
As we bid farewell to Series 3 of LEAP Listens, we must admit things don't always run smoothly. From fumbling lines to squeaky chairs, we have put together some of the funniest moments and mishaps from this series. You won't want to miss this one!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Aug 14, 2023 • 19min
Episode 41 | Evaluating employer brand effectiveness through data with Becky Ralf
As we kick of the fourth season of LEAP Listens, Sara and Roger are joined by Becky Ralf, Global Employer Brand Programme Manager at Vodafone. In this episode, Becky shares her experience in understanding the effectiveness of their employer branding efforts through understanding and reporting on various data points. A really interesting episode to begin the season. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Aug 7, 2023 • 19min
Episode 40 | Transforming an employer brand: A journey of purpose, identity, and partnership with Tom Pearce
As our third season of LEAP Listens comes to a close, join Sara and Roger in the season 3 finale as they are joined by Tom Pearce, an employer brand and recruitment attraction specialist. In this episode, Tom takes us on his journey, starting out as a Christmas temp at John Lewis to working his way up and playing a key role in shaping the John Lewis employer brand.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Jul 31, 2023 • 20min
Episode 39 | Lessons learned from a career in employer branding with Kate Siddiqui
Sara and Roger are joined by Kate Siddiqui, Employer brand specialist. In this episode Kate talks about her journey in employer branding, discussing the variety of roles she has taken on, and the unique experiences that come with working in client-side and agency-side roles. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Jul 24, 2023 • 19min
Episode 38 | A journey of how personal branding helped through difficult times with Andy Holden
Roger and Sara are joined by Andy Holden, Integrated Art Director at The Maverick Group. In this episode Andy shares his story on how he was left without work during the covid-19 pandemic, which led to struggles with his personal identity. As he delves into his journey, he reveals how redefining his personal brand was the key to finding himself again and getting through these hard times.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Jul 17, 2023 • 18min
Episode 37 | Crafting an authentic employer brand through genuine storytelling with Anna Bertoldini
Sara and Roger are joined by Anna Bertoldini, Head of Employer Branding at NIQ. In this episode Anna shares her thoughts on using genuine storytelling and honest employee testimonials to help build an authentic employer brand.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Jul 10, 2023 • 16min
Episode 36 | Fostering collaboration, and serendipity in the new work era with John Townsend
Sara and Roger are joined by John Townsend, head of UNICEF's UK internal communications. In this episode John shares how he found himself in internal coms, his responsibilities and the role internal comms plays in engaging and inspiring colleagues.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Jul 3, 2023 • 23min
Episode 35 | Inspiring the next generation through early careers recruitment marketing with Ellie Long
In this episode Roger and Sara are joined by Ellie Long, an expert in early careers recruitment marketing. Ellie shares strategies to inspire the next generation and create connections that resonate with them. Join the discussion as they highlight the role of marketing in shaping the future of young talent.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk