
LEAP Listens
LEAP Listens is a bitesize podcast hosted by Sara MacGregor and Roger Cayless who are both leaders in Employer Branding, Candidate Experience and Recruitment Marketing. In this ongoing series of podcasts they tackle client and industry themes and along the way host expert guests who provide opinion, stories and advice on the world of ‘people communications’.
Latest episodes

Aug 14, 2023 • 19min
Episode 41 | Evaluating employer brand effectiveness through data with Becky Ralf
As we kick of the fourth season of LEAP Listens, Sara and Roger are joined by Becky Ralf, Global Employer Brand Programme Manager at Vodafone. In this episode, Becky shares her experience in understanding the effectiveness of their employer branding efforts through understanding and reporting on various data points. A really interesting episode to begin the season. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Aug 7, 2023 • 19min
Episode 40 | Transforming an employer brand: A journey of purpose, identity, and partnership with Tom Pearce
As our third season of LEAP Listens comes to a close, join Sara and Roger in the season 3 finale as they are joined by Tom Pearce, an employer brand and recruitment attraction specialist. In this episode, Tom takes us on his journey, starting out as a Christmas temp at John Lewis to working his way up and playing a key role in shaping the John Lewis employer brand.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Jul 31, 2023 • 20min
Episode 39 | Lessons learned from a career in employer branding with Kate Siddiqui
Sara and Roger are joined by Kate Siddiqui, Employer brand specialist. In this episode Kate talks about her journey in employer branding, discussing the variety of roles she has taken on, and the unique experiences that come with working in client-side and agency-side roles. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Jul 24, 2023 • 19min
Episode 38 | A journey of how personal branding helped through difficult times with Andy Holden
Roger and Sara are joined by Andy Holden, Integrated Art Director at The Maverick Group. In this episode Andy shares his story on how he was left without work during the covid-19 pandemic, which led to struggles with his personal identity. As he delves into his journey, he reveals how redefining his personal brand was the key to finding himself again and getting through these hard times.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Jul 17, 2023 • 18min
Episode 37 | Crafting an authentic employer brand through genuine storytelling with Anna Bertoldini
Sara and Roger are joined by Anna Bertoldini, Head of Employer Branding at NIQ. In this episode Anna shares her thoughts on using genuine storytelling and honest employee testimonials to help build an authentic employer brand.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Jul 10, 2023 • 16min
Episode 36 | Fostering collaboration, and serendipity in the new work era with John Townsend
Sara and Roger are joined by John Townsend, head of UNICEF's UK internal communications. In this episode John shares how he found himself in internal coms, his responsibilities and the role internal comms plays in engaging and inspiring colleagues.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Jul 3, 2023 • 23min
Episode 35 | Inspiring the next generation through early careers recruitment marketing with Ellie Long
In this episode Roger and Sara are joined by Ellie Long, an expert in early careers recruitment marketing. Ellie shares strategies to inspire the next generation and create connections that resonate with them. Join the discussion as they highlight the role of marketing in shaping the future of young talent.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Jun 26, 2023 • 17min
Episode 34 | Making your mark. From start to stardom in early careers with Niamh Callaghan
In this episode, Niamh Callaghan discusses early career's with Roger and Sara. Join them as Niamh reveals her top tips on how to distinguish yourself from other applicants when applying for roles, and highlights the key factors that have contributed to her own success.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Jun 19, 2023 • 19min
Episode 33 | Bringing your EVP to life with Jan Back
In this episode, Jan Back discusses building Employer Value Propositions (EVP) with Roger and Sara. Join them as Jan reveals her expertise in creating a compelling EVP and how you can bring this to life. Vital for attracting and retaining top talent in today's competitive landscape.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Jun 12, 2023 • 19min
Episode 32 | The benefits of bringing those with lived custodial experience into your organisation with Nerida Rooney
In this episode Roger, Sara and Nerida discuss integrating individuals with custodial experiences into the workplace, highlighting their transformative impact on organisations. Nerida talks about the importance of embracing diversity and creating inclusive environments for their unique perspectives to thrive. Her insights remind us of the untapped potential these individuals bring to the workforce.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk