
LEAP Listens
LEAP Listens is a bitesize podcast hosted by Sara MacGregor and Roger Cayless who are both leaders in Employer Branding, Candidate Experience and Recruitment Marketing. In this ongoing series of podcasts they tackle client and industry themes and along the way host expert guests who provide opinion, stories and advice on the world of ‘people communications’.
Latest episodes

Apr 15, 2024 • 15min
Episode 60 | Designing an employer branding dashboard with Pavi Ratnakar
In the latest episode of LEAP Listens, Roger and Sara are joined by Pavi Ratnakar, Employer Brand Specialist at Hitachi Rail. Get ready for a ride through the world of employer branding dashboards as Pavi shares her top tips for success. In this episode she explains that EB dashboards aren’t a one size fits all and how you can tailor information for different departments to keep everyone on track and happy. Tune in now for expert advice that’s guaranteed to take your dashboard to the next level, all in just 15 minutes! LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Apr 2, 2024 • 20min
Episode 59 | How employer brand advocacy skyrockets talent attraction, with Alex Her
In episode 59 of LEAP Listens, Roger and Sara are joined all the way from Austin, Texas by Alex Her, Co-founder of The EB Space and Head of Employer Brand at GoDaddy. In this episode, Alex talks about the benefits of employee advocacy and the methods he uses to get employees to partake. They also discuss the common misconceptions that come with advocacy programmes and the key metrics that matter most. Tune in now. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Mar 25, 2024 • 23min
Episode 58 | The shop window – how to launch a new careers website in retail.
We jump straight into Season 5 of LEAP Listens as Roger and Sara are joined by Olivia Williams, Employer Branding Manager at Dunelm. In this episode, Olivia speaks about her career in employer branding and the many roles she's had. She also talks about how she's been spearheading the launch of Dunelm's new career website, and everything she's learnt along the way, as well as implementing new initiatives on LinkedIn to put employees in the spotlight. Listen now. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Mar 4, 2024 • 12min
Episode 57 | Stop ignoring the power of Young Professionals Networks with Jazmine Frost
In Episode 57 of LEAP Listens, Sara and Roger chat with CGI Finance consultant, Jazmine Frost about her role in leading the young professionals network and its impact on employee retention, engagement, and professional growth. Tune in to discover Jazmine’s insights and the potential benefits for your organisation.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Feb 21, 2024 • 25min
Episode 56 | Why user-generated content is right for your employer brand with Chris Woods
In Episode 56, Roger and Sara are joined by Chris Woods, Employer Branding expert. In this episode, Chris talks about employee-generated content (EGC) sharing his experience, talking about the successful initiatives he has implemented to create significant engagement. They also discuss the freedom given to employees when posting to company social media channels and some common misconceptions. Tune in now.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Feb 5, 2024 • 20min
Episode 55 | Why most employer brand content marketing, isn’t content marketing with Chris Le’cand Harwood
Join Roger and Sara as they chat with employer brand expert, Chris Le'cand-Harwood. In this episode, Chris shares his insights on content marketing within employer branding and why so many people get it wrong. They also discuss how companies can guarantee their content keeps a personal touch and remains authentic with the ever-evolving influence of AI. Tune in now and take your content to the next level. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Jan 22, 2024 • 18min
Episode 54 | How accurate data boosts effective hiring and competitive advantage with Michael Moonesinghe
Join Roger and Sara as they chat with Michael Moonesinghe, CEO of Glover Daniels International. With over three decades of experience under his belt, Michael shares his insights into CRM systems, emphasising the importance of maintaining accurate information about your talent pool. Michael said that a whopping 90% of company’s CRM data is most likely outdated, leaving them with ineffective hires and poor retention rates. Tune in now to get the most out of your data.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Jan 8, 2024 • 17min
Episode 53 | The relationship between corporate, consumer, and employer brands with Melony Gouna
As the new year begins, let's start 2024 on a high note! Join Roger and Sara as they chat with EB expert, Melony Gouna. In this episode Melony shares her expert tips and insights, shedding light on the differences between attracting talent and appealing to consumers. She talks about how you can go about aligning the two to maximise the impact of your brand. Melony doesn’t beat around the bush with her advice, listen in now and take your employer brand to the next level!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Dec 4, 2023 • 20min
Going back to basics with your employer brand strategy with Ben Phillips
In Episode 52, Roger and Sara were joined by Ben Phillips, Employer Branding expert. They talked about going back to basics with your employer brand and how brands can really overcomplicate things. Ben didn’t hold back and cut the fluff when talking about content strategy. "Do people care about Jane celebrating her work anniversary, It’s not engaging. You need to add value to my life or I'm out!" Listen in now and get your employer brand right.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Nov 27, 2023 • 19min
Episode 51 | Is there such thing as ‘best practice’ in internal communications with Joanna Parsons
Joanna Parsons, founder of The Curious Route and an expert in internal communications, shares her insights on moving beyond 'best practices.' She argues for a tailored approach, emphasizing curiosity and adaptability. Joanna discusses the importance of aligning internal communications with business goals and overcoming common challenges, especially for remote teams. She highlights setting clear boundaries and the need for strategic clarity, all while navigating the complexities of communication roles in today’s evolving workplace.