

Episode 51 | Is there such thing as ‘best practice’ in internal communications with Joanna Parsons
Nov 27, 2023
Joanna Parsons, founder of The Curious Route and an expert in internal communications, shares her insights on moving beyond 'best practices.' She argues for a tailored approach, emphasizing curiosity and adaptability. Joanna discusses the importance of aligning internal communications with business goals and overcoming common challenges, especially for remote teams. She highlights setting clear boundaries and the need for strategic clarity, all while navigating the complexities of communication roles in today’s evolving workplace.
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No True Best Practice Exists
- There is no one-size-fits-all best practice in internal communications because every organization is unique.
- Understanding your own organization's needs beats copying others blindly.
Basics of Good Internal Comms
- Align your internal communications strategy with your business goals and use channels that meet employees' needs.
- Regularly listen to employees and focus on what the organization truly needs before deciding on communication efforts.
Use a Team Charter
- Create an internal communications team charter to define your team's purpose and clarify what you do or don’t do.
- Use the charter to set expectations and educate stakeholders on how to effectively work with your team.