LEAP Listens

In this episode of LEAP Listens, Sara MacGregor and Roger Cayless are joined by Amit Parmar, CEO of Cliquify, to explore how AI is reshaping employer branding and what it means for authenticity, ethics and trust. From deepfakes and data to organic content vs "processed" comms, Amit shares where technology helps, where it hinders, and how the future of storytelling is changing with AI. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

In this episode of LEAP Listens, Sara MacGregor and Roger Cayless are joined by Jessica Burns from Placed, to talk about how employers can get more bang for their recruitment buck. From programmatic advertising and real-time algorithms to reaching passive candidates while they're scrolling, Jess shares how brands can spend smarter, not harder, and still attract the right talent.Yes, the robots are coming. No, they haven’t landed the jobs (yet). Tune in nowLEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

In this episode of LEAP Listens, Sara MacGregor and Roger Cayless sit down with Jay Middleton, founder at The Animation Guys, to explore the unique power of animation in employer branding and internal comms. From forklift safety with a Monty Python twist to personalised campaigns inspired by Spotify Wrapped, Jay shares how animation offers more control, more creativity and, sometimes, a deeper emotional punch than live action ever could.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

In this episode, we’re joined once again by Mark Horley, Co-Founder at Tonic, to talk about the balance between data and creativity in employer branding. From a worried teddy bear to a twitter powered vending machine, Mark shares why emotional connection still matters, even in a data led world.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

 Hiring at scale isn’t just about getting people through the door, it’s about attracting the right talent without compromising on quality. In this episode, Sara and Roger chat with employer branding expert Priti Soni, who helped lead a mass, global hiring campaign at WTW, bringing in over 3,000 employees in just three years. She shares the strategies that made it work, the challenges they faced, and how understanding what candidates actually want helped them hire smarter, not just faster. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

TikTok isn’t just an app for dance routines, it’s changing the game for employer branding. But how can companies actually make it work?In this episode, Sara and Roger chat with employer brand and content expert Alex O’Connor, who led the launch of a major bank's recruitment marketing TikTok channel. She shares her experiences of creating engaging content with employee advocacy, and figuring out what content stuck the right cords with their target audience.If you’re looking to make TikTok work for your employer brand, this episode is for you. 🎧LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Gen Alpha grew up asking Alexa for answers, so what will they ask of their future employers? Join Roger and Sara in this episode as they chat with Pia Malherbe, Chief Branding Officer at 10 Days, about why organisations need to start thinking about Gen Alpha now. Pia shares expert insights on what this next generation will expect from work, how their values and preferences differ from previous generations, and what companies need to do to start engaging Gen Alpha. The future workforce is closer than you think, hit play to find out how you can start preparing now.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Want to find out how a simple breathing exercise can help you manage stress at work? In this episode of LEAP Listens, Roger and Sara chat with Karen Farrell, a qualified Breathwork coach about how something as simple as having proper breathing practices can make a massive difference in managing stress at work. Karen shares her top tips and even demonstrates a breathing exercise you can try right now. Take a deep breath and hit play, this episode might just change the way you work.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

In our first episode of Series 6 of LEAP Listens, Roger and Sara chat with Rich Gordon about his experience of creating an alumni network at King. Rich shares how these networks help keep former employees connected, making it easier to re-engage them later. He also explains the benefits of maintaining strong relationships with alumni, from retaining loyalty to creating opportunities for rehiring.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

In this episode of LEAP Listens, hosts Roger Cayless and Sara MacGregor welcome employer branding expert James Ellis, all the way from Chicago. James shares his insights on how businesses of all sizes can develop a minimum viable employer brand, attract top talent, and move beyond "post and pray" hiring strategies. Tune in for a conversation packed with actionable tips and strategic insights to help companies differentiate themselves and build a brand that resonates with the right candidates in today's competitive hiring landscape. Tune in now!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk