In this episode of LEAP Listens, Sara MacGregor and Roger Cayless are joined by Amit Parmar, CEO of Cliquify, to explore how AI is reshaping employer branding and what it means for authenticity, ethics and trust. From deepfakes and data to organic content vs "processed" comms, Amit shares where technology helps, where it hinders, and how the future of storytelling is changing with AI.
LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
