

What It Means: A Forrester Podcast
Forrester
Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
Episodes
Mentioned books

Oct 12, 2023 • 33min
Zero Trust Past, Present, And Future
Zero Trust has evolved since its earliest iterations, but it’s never been more vital than it is today. In this episode, Principal Analyst David Holmes discusses the origins of Zero Trust and its future impact on driving business value.

Oct 5, 2023 • 32min
The Future Of Cloud
Recent, major shifts in the cloud space are prompting some technology leaders to review their cloud strategies. In this episode, Principal Analyst Lee Sustar provides his perspective on the future of cloud and how it may impact your technology roadmap.

Sep 28, 2023 • 34min
Managing The Privacy Risks Of Generative AI
Nervous about the privacy implications of your latest generative AI pilots? In this episode, Principal Analyst Enza Iannopollo shares some insights and mistakes to avoid.

Sep 21, 2023 • 23min
How Will Generative AI Change B2B Marketing?
For all the FOMO that generative AI has inspired among B2B marketers, many aren’t sure where to start with it. Principal Analyst Lisa Gately shares her insights this week on What It Means.

Sep 14, 2023 • 21min
Responsible Design
Delighted customers or PR nightmare? The difference can boil down to responsible design. Before your company ends up in an IRL episode of “Black Mirror,” listen to this podcast about responsible design featuring Principal Analyst Gina Bhawalkar.

Sep 7, 2023 • 28min
Healing The Breach Between Tech And Security Leaders
The long-standing divide between tech executives and security leaders has widened of late, says VP and Principal Analyst Jinan Budge. What’s behind the tension, and what can be done to fix it? Budge shares insights from her latest research this week on What It Means.

Aug 31, 2023 • 33min
The Generative AI Inflection Point
Analysts discuss the impact of generative AI technology and the movement from discussing it to implementing use cases. The shifts and trends in generative AI are explored, including its impact on consumers, employees, and IT leaders. The introduction of natural language has made it easier for people to engage with technology. The positive aspects and potential problems of generative AI are discussed, as well as the challenges of implementing and scaling AI across organizations. The macro and micro considerations in developing Gen AI are explored, showcasing its capabilities and ethical implications.

Aug 24, 2023 • 30min
How Tech Leaders Can Become Innovation Orchestrators
Tech leaders play a crucial role in driving widespread innovation by mastering competencies such as technology adoption, strategic planning, cultural fostering, collaboration, and organizational alignment. Building competencies for innovation involves empowering and engaging early on, followed by consolidation and decision-making. Metrics and incentives are essential for promoting innovation and breaking down silos. Overcoming traditional excuses and embracing change is crucial for driving innovation and resilience. Utilizing technology innovation forums and breaking down silo structures foster scalable innovation and resilience in companies.

Aug 17, 2023 • 23min
AI And The Tech Talent Crisis — It’s Complicated
The AI explosion is having a complex impact on the tech workforce. In this episode, we’ll look at how AI has added to — and may alleviate — tech talent challenges.

Aug 10, 2023 • 14min
Unique Solutions To Reduce Technical Debt
In this podcast, analysts discuss reducing technical debt, exploring topics such as IT organization maturity, sourcing and contracting strategies, challenges of legacy technology, and reducing technical debt through value focus.