What It Means: A Forrester Podcast

Predictions 2024: For B2B Teams, GenAI Will Yield Mixed Results

Dec 21, 2023
Guest
David Parry
Guest
Laura Ramos
Laura Ramos and David Parry discuss predictions for B2B teams in 2024, including the impact of generative AI, potential downsides, multilingual communication, adapting to millennials, and the future of generative AI on businesses.
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Episode notes
1
Introduction
00:00 • 6min
2
The Impact of Generative AI and the Potential Downsides for B2B Teams
05:52 • 4min
3
The Potential of AI for Multilingual Communication and Buyer Understanding
10:01 • 3min
4
Changes in Buyer Profile and Adapting to Millennials: The Impact on Sales Organization and AI
12:47 • 6min
5
The Impact and Future of Generative AI on Businesses
18:19 • 4min