
Predictions 2024: For B2B Teams, GenAI Will Yield Mixed Results
What It Means: A Forrester Podcast
00:00
Introduction
Join the co-hosts and analysts as they discuss their predictions for B2B marketing, sales, and product teams in 2024, focusing on the impact of generative AI and its ability to surface insights, drive new product launches, and identify valuable information.
Transcript
Play full episode