What It Means: A Forrester Podcast

Many revenue enablement leaders are simultaneously intimidated and intrigued by AI, particularly generative AI (genAI). The sooner they embrace it, the sooner they can help make sellers and other customer-facing roles more effective. Vice President and Principal Analyst Peter Ostrow shares advice for getting started with AI this week on What It Means.

Laura Ramos and David Parry discuss predictions for B2B teams in 2024, including the impact of generative AI, potential downsides, multilingual communication, adapting to millennials, and the future of generative AI on businesses.

Is generative AI coming for your job? Find out as VP and Principal Analyst J. P. Gownder and Principal Analyst Michael O'Grady discuss a new forecast on the impact of generative AI on jobs in the US.

Is it finally time for self-driving cars and trucks to achieve their long-held promise? Find out as Vice President and Research Director Pascal Matzke joins the podcast to discuss the current state and future outlook for autonomous vehicles.

2024 predictions for AI: workers using their own AI technology for job tasks, challenges in bringing AI to work effectively, concerns about AI-generated code security, the rise of generative AI misinformation in the 2024 election

What’s in store for tech leaders in the year ahead? Find out as Vice Presidents and Senior Research Directors Matthew Guarini and Fred Giron discuss Forrester’s 2024 predictions for technology leaders.

As B2B buyers contend with tighter budgets, they’re looking to an unexpected source to help them make the right purchase decisions: product experts from vendor companies. Vice President and Research Director Amy Hayes discusses this and other findings from Forrester’s new State Of Business Buying report this week on What It Means.

Customer experience (CX) leaders are positioned to win big with generative AI (genAI) in 2024. But there’s a caveat: They must identify and augment the right drivers of CX performance. Learn more about CX in 2024 in this episode featuring VP and Research Director Martin Gill and Principal Analyst Judy Weader.

Is the push to encourage AI across the enterprise introducing more risk? Principal Analyst Andrew Hewitt discusses the pros and cons of bring-your-own-AI (BYOAI) in this episode.

The podcast discusses the rise of revenue operations in B2B organizations, exploring different models and the characteristics of a revenue operations leader. It emphasizes the need for a unified and integrated approach to building operations functions and highlights the role of revenue operations in driving future growth. The importance of revenue operations in guiding organizations and uncovering new opportunities is also emphasized, along with the strategic value of process excellence and alignment across departments.