

What It Means: A Forrester Podcast
Forrester
Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
Episodes
Mentioned books

Feb 8, 2024 • 32min
Is Too Much Tech Overburdening Clinicians?
Shannon Germain Farraher, a Senior Analyst specializing in the intersection of technology and clinical practice, dives deep into the growing disconnect between tech leaders and clinicians. She highlights how this gap is fueling burnout in healthcare professionals. The conversation emphasizes the crucial need for clinician input in tech implementation to improve patient outcomes. Shannon also discusses innovative technological solutions like ambient systems and robotics that could revolutionize workflows, along with the emerging role of Chief Wellness Officers to support clinician well-being.

Feb 1, 2024 • 25min
Tech Trends To Watch In 2024
The podcast discusses the impact of generative AI on infrastructure plans, the regulatory issues tech leaders face, the importance of modernizing core systems for technology organizations, the challenges of integrating data from large language models, the potential regulatory concerns for organizations using generative AI, the trend of digital sovereignty in the cloud industry, the growth and adoption of the open source platform Backstage, and other tech trends in 2024.

Jan 25, 2024 • 24min
How Chip Shortages Could Impact Your AI Plans
Nothing can slow the AI revolution — except perhaps a shortage of the chips AI relies on. In this episode, VP and Research Director Glenn O'Donnell discusses how ongoing chip shortages could impact your AI plans.

Jan 18, 2024 • 34min
COP28 Review
The annual United Nations Climate Change Conference, known as COP28, wrapped up last month to mixed reviews. In this episode, Senior Analyst Abhijit Sunil discusses what he saw at the event and some of the key takeaways for business and technology leaders.

Jan 11, 2024 • 23min
The Future Of Search In A GenAI World
Generative AI is poised to upend every aspect of search marketing. In this episode of What It Means, Senior Analyst Nikhil Lai explains the rapid changes that search marketers need to prepare for now.

Jan 4, 2024 • 27min
How To Use AI To Uplevel Revenue Enablement
Many revenue enablement leaders are simultaneously intimidated and intrigued by AI, particularly generative AI (genAI). The sooner they embrace it, the sooner they can help make sellers and other customer-facing roles more effective. Vice President and Principal Analyst Peter Ostrow shares advice for getting started with AI this week on What It Means.

Dec 21, 2023 • 23min
Predictions 2024: For B2B Teams, GenAI Will Yield Mixed Results
Laura Ramos and David Parry discuss predictions for B2B teams in 2024, including the impact of generative AI, potential downsides, multilingual communication, adapting to millennials, and the future of generative AI on businesses.

Dec 14, 2023 • 33min
Generative AI Will Reshape Far More Jobs Than It Eliminates
Is generative AI coming for your job? Find out as VP and Principal Analyst J. P. Gownder and Principal Analyst Michael O'Grady discuss a new forecast on the impact of generative AI on jobs in the US.

Dec 7, 2023 • 33min
Autonomous Vehicles: Are We There Yet?
Is it finally time for self-driving cars and trucks to achieve their long-held promise? Find out as Vice President and Research Director Pascal Matzke joins the podcast to discuss the current state and future outlook for autonomous vehicles.

Nov 30, 2023 • 26min
Predictions 2024: Where Will AI Go Next?
2024 predictions for AI: workers using their own AI technology for job tasks, challenges in bringing AI to work effectively, concerns about AI-generated code security, the rise of generative AI misinformation in the 2024 election