What It Means: A Forrester Podcast

Hybrid work is now the norm for many office jobs, but management styles haven’t quite caught up, says Senior Analyst Angelina Gennis. On this week’s podcast episode, she explains what it means to manage well in a post-pandemic work world.

What skills and competencies will B2B marketers need most to succeed in the future? In this episode, Principal Analyst Naomi Marr and VP and Principal Analyst Katy Tynan discuss what’s driving the need for new technical and human skills and how to close the gap.

Exploring the impact of AI on digital agencies and the changing landscape of specialized talent. Discussing the future of creative jobs in marketing and the evolution of marketing agencies in the age of AI. Highlighting the rising importance of AI in agency evaluations and the need for clients to inquire about AI implementation.

Customer advocacy initiatives often leave a key question unanswered: How do customers benefit? On this episode of What It Means, VPs and Principal Analysts Laura Ramos and Amy Bills explain how B2B companies can get more value from customer advocacy by understanding what motivates customers to participate.

Trust is paramount in high-stakes B2B buying relationships. How can B2B companies build and maintain trust among buyers? VP and Principal Analyst Ian Bruce explains on this episode of What It Means.

Shannon Germain Farraher, a Senior Analyst specializing in the intersection of technology and clinical practice, dives deep into the growing disconnect between tech leaders and clinicians. She highlights how this gap is fueling burnout in healthcare professionals. The conversation emphasizes the crucial need for clinician input in tech implementation to improve patient outcomes. Shannon also discusses innovative technological solutions like ambient systems and robotics that could revolutionize workflows, along with the emerging role of Chief Wellness Officers to support clinician well-being.

The podcast discusses the impact of generative AI on infrastructure plans, the regulatory issues tech leaders face, the importance of modernizing core systems for technology organizations, the challenges of integrating data from large language models, the potential regulatory concerns for organizations using generative AI, the trend of digital sovereignty in the cloud industry, the growth and adoption of the open source platform Backstage, and other tech trends in 2024.

Nothing can slow the AI revolution — except perhaps a shortage of the chips AI relies on. In this episode, VP and Research Director Glenn O'Donnell discusses how ongoing chip shortages could impact your AI plans.

The annual United Nations Climate Change Conference, known as COP28, wrapped up last month to mixed reviews. In this episode, Senior Analyst Abhijit Sunil discusses what he saw at the event and some of the key takeaways for business and technology leaders.

Generative AI is poised to upend every aspect of search marketing. In this episode of What It Means, Senior Analyst Nikhil Lai explains the rapid changes that search marketers need to prepare for now.