

What It Means: A Forrester Podcast
Forrester
Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
Episodes
Mentioned books

Sep 7, 2023 • 28min
Healing The Breach Between Tech And Security Leaders
The long-standing divide between tech executives and security leaders has widened of late, says VP and Principal Analyst Jinan Budge. What’s behind the tension, and what can be done to fix it? Budge shares insights from her latest research this week on What It Means.

Aug 31, 2023 • 33min
The Generative AI Inflection Point
Analysts discuss the impact of generative AI technology and the movement from discussing it to implementing use cases. The shifts and trends in generative AI are explored, including its impact on consumers, employees, and IT leaders. The introduction of natural language has made it easier for people to engage with technology. The positive aspects and potential problems of generative AI are discussed, as well as the challenges of implementing and scaling AI across organizations. The macro and micro considerations in developing Gen AI are explored, showcasing its capabilities and ethical implications.

Aug 24, 2023 • 30min
How Tech Leaders Can Become Innovation Orchestrators
Tech leaders play a crucial role in driving widespread innovation by mastering competencies such as technology adoption, strategic planning, cultural fostering, collaboration, and organizational alignment. Building competencies for innovation involves empowering and engaging early on, followed by consolidation and decision-making. Metrics and incentives are essential for promoting innovation and breaking down silos. Overcoming traditional excuses and embracing change is crucial for driving innovation and resilience. Utilizing technology innovation forums and breaking down silo structures foster scalable innovation and resilience in companies.

Aug 17, 2023 • 23min
AI And The Tech Talent Crisis — It’s Complicated
The AI explosion is having a complex impact on the tech workforce. In this episode, we’ll look at how AI has added to — and may alleviate — tech talent challenges.

Aug 10, 2023 • 14min
Unique Solutions To Reduce Technical Debt
In this podcast, analysts discuss reducing technical debt, exploring topics such as IT organization maturity, sourcing and contracting strategies, challenges of legacy technology, and reducing technical debt through value focus.

Aug 3, 2023 • 25min
Defining AI’s Role In Decision-Making
Will AI replace humans in making business decisions? Not so fast, says VP and Principal Analyst Brandon Purcell. In this episode, he reviews a new decision-making framework that defines how tech can help guide — but not make — our most critical decisions.

Jul 27, 2023 • 33min
Top 10 Emerging Technologies In 2023
Struggling to figure out which emerging techs to focus on in the year ahead? In this episode, VP of Emerging Tech Portfolio Brian Hopkins and VP and Principal Analyst Michele Goetz discuss the top 10 emerging technologies list for 2023.

8 snips
Jul 20, 2023 • 32min
IoT Benefits And Risks
The internet of things (IoT) brings a lot of potential — and a lot of risk. In this episode, Principal Analyst Michele Pelino reviews the latest IoT use cases and Senior Analyst Paddy Harrington highlights some of the security risks involved.

Jul 13, 2023 • 33min
Generative AI Steals The Spotlight At Cannes Lions
Excitement around generative AI was palpable at last month’s Cannes Lions International Festival of Creativity. VP and Principal Analyst Jay Pattisall discusses this and other festival highlights on this week’s episode of What It Means.

Jun 29, 2023 • 32min
Unlocking The Value Of Conversational Intelligence
In this session from last year’s Data Strategy & Insights Forum, Principal Analyst Max Ball discusses the latest trends in conversational intelligence with Senior Analyst Christina McAllister and Principal Analyst Seth Marrs.