The Drum Podcast

Live streaming took off in the pandemic - for influencers, for media organisations, for events, and for businesses. What platforms are a sure bet, and which new players are worth a look? What are the opportunities on streaming? In this episode of The Drum Network Podcast, host Chris Sutcliffe is joined by three expert guests to discuss everything from ad-supported streaming to whether we'll ever see the Xenomorph from Alien 3 drinking a Pepsi again. This week Sutcliffe is joined by Tom Jarvis, founder & CEO at Wilderness; Alex Wilson, executive creative director at Amplify, and Harry Evans, account director at VCCP Media, to discuss:Many of the biggest names in streaming TV are underperforming according to their latest results. What is causing those streaming jitters?Is advertising-supported streaming going to be part of the mix for the near future?Is exclusive content still the biggest draw for audiences, and if so how is that changing television in general?What part does livestreaming play in the wider mix of what audiences watch? What about social video?Finally, what predictions do the panel have about how streaming TV will evolve over the next few years?  Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, our senior reporter Chris Sutcliffe hears from three web3 experts about the opportunities for brands from the next iteration of the internet. From a shift of power from platform to user, or the ability to create communities, to the lessons we can learn from gaming communities that have pioneered web3 techniques, this podcast gives a comprehensive overview of web3 for brands.Sutcliffe is joined by McDonald Predelus, VP creative director of Web3 at VMLY&R Commerce; Tom Holt, lead technology strategist for UNRVLD; and Margaret Manning, non-exec board director at Reading Room.Like 'metaverse', 'web3' is a box of dreams into which we throw all sorts of ambitions for where the internet might be heading next. Those dreams cluster around ideas of decentralization, enabled by the blockchain and associated technologies. Are we getting close to that reality, or does it remain a dream? We'll look at where we are now, and - cutting through the hype - what might actually be next:What do we mean when we talk about 'web3' for marketers? Which of the underlying tech is most relevant to marketers?Is it beholden on marketers to educate brand partners about what is - and isn't - possible for web3?Which verticals and sectors are best placed to take advantage of the move to web3 marketing?Should we be sceptical about claims of web3 being transformational?What are you most excited about when it comes to web3 for marketers? Find out more about The Drum Network here: https://product.thedrum.com/the-drum-network/ Hosted on Acast. See acast.com/privacy for more information.

In line with our ongoing Audio Deep Dive on thedrum.com, this week we hear from three experts all about the marketing opportunities in audio content. Audiences spend a third of their total time with media with audio content, and the vast majority of growth of audio listenership is coming from mobile devices. That’s created a huge opportunity for brands to speak directly to consumers, on the platforms where they’re most engaged.Chris Sutcliffe, senior reporter at The Drum, is joined by Gabriella Cox, Key Account Director, Acast; Ian Schofield, Head of Podcast Production, APS Group; and Marta Vercesi, Influence Account Manager, Disrupt, to discuss: What have been some of the ongoing trends around audiences’ audio consumption over the past few years?How are brands using audio in new and interesting ways, based on those habits?What are the best ways of monetising audio content, and how are brands deciding which to use? Sponsorships? Programmatic audio?What does the panel believe is the next frontier for audio content? Podcasts being turned into TV, audio dramas making a comeback etc.How does the panel expect audio will change over the next few years, and who will be the biggest drivers of it?The Drum Network helps agencies grow their profile and develop their teams, find out more here: https://product.thedrum.com/the-drum-network/ Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of The Drum Network Podcast, senior tech reporter Chris Sutcliffe is joined by a panel of experts to discuss how brands should be using NFTs. The panel acknowledges that there have been wobbles (which is putting it mildly) in terms of how NFTs have been created and monetised to date. Despite that there is still an awful lot of value to the web3-based tokens, not least around community building and storytelling. So while we might still be in the experimentation phase, how are some of the biggest brands going about actually deploying NFTs?This week's panel is: Scott Cullather, president and CEO, INVNT Group; Anne Greenberg, senior consultant, brand and content, Frog; and Cindy Niu, consultant, brand marketing at Known.The panel and Sutcliffe discuss:What have been the best examples of brands selling NFTs to date?As the crypto instability continues, what should brands be doing to protect their investment in the space?What types of NFT - collectible, utility etc. - will work for various sectors and verticals?What would be your advice to brands or agencies looking to increase their investment in web3 over the short-, mid- and long-term?How do brands minimise the impact of NFTs on the environment?The Drum Network helps agencies grow their profile and develop their teams, find out more here: https://product.thedrum.com/the-drum-network/ Hosted on Acast. See acast.com/privacy for more information.

It's been a tumultuous couple of years for venues, rights owners, and sports clubs. We'll hear from their marketing partners: what have the last couple of years been like, and what're the new rules of engagement in this sector? What are the big plays for sports marketing success in 2022? Senior tech reporter Chris Sutcliffe is joined by a panel of experts to discuss: • What trends are sports brands riding in 2022? Are audiences more health conscious than ever, or are sporty consumers spending more? • What personal health tech is creating new opportunities for marketers? • Is sports marketing still predicated on big tournaments and events? • Sports brands are outperforming in the metaverse - what is it about sports that works especially well in that regard? This week's panel is made up of Jenny Mitton, Director and Women’s Sport Lead, M&C Saatchi Sport & Entertainment; Adam Britton, Managing director, TrunkBBI; Roger Barr, Chief Digital Officer, iCrossing; and Ann Wool, President of Translation.Find out how to appear on a Drum Network podcast here: https://product.thedrum.com/the-drum-network/ Hosted on Acast. See acast.com/privacy for more information.

Influencers are big business. They're increasingly recognized as genuine change-makers by mainstream media, and they collectively make up one of the fastest-growing marketing channels.The industry around them is increasingly specialized and wide-ranging. From a panel reflecting the breadth of that industry, we'll ask: what are the most exciting corners of that industry right now, and where's the smart work heading?To discuss all that, senior tech reporter Chris Sutcliffe is joined by:· Robbie Murch, Founder, Bump agency· Kineta Kelsall, Senior Director, Training (Social Media), Jellyfish· Bea Iturregui, VP of Brand Partnerships, Cycle (Wasserman) Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of The Drum Network Podcast, senior tech reporter Chris Sutcliffe is joined by two experts to discuss creative collaboration.The past few years have forced an accelerated evolution on the marketing industry. Separated by circumstance, marketing practitioners have been made to work together remotely. Tech has empowered us to continue working, in new and occasionally more effective ways.But what does remote collaboration mean as the world returns to normal - and how are we using the lessons learned from the past few years to drive innovation forward? From the rise of workflow tools like Slack to asset creation software like Unreal Engine 5, the sky's the limit when it comes to harnessing our creativity collaboratively.Sutcliffe is joined by Rae Stones, creative director of Oliver Agency and Sam Pepper, creative director at Wasserman, to discuss the future of creative collaboration. Hosted on Acast. See acast.com/privacy for more information.

In this week's episode we take a look at the possibility of behavioural marketing - both the good and the bad. In order to do behavioural science effectively we have to gather information on our audiences. But what happens when that data is misused - and how do we ensure it's only used constructively?Some high profile instances of data misuse - Cambridge Analytica among them - demonstrate that while the practices of behavioural marketing are sound, the means of doing it are susceptible to misuse. This episode of the The Drum Network podcast seeks to examine all that - and more:• The use of techniques from psychology and behavioural science to segment people and influence their behaviour has been on a journey over the last few years, with Cambridge Analytica a low point and continued pressure for people using these techniques to be more transparent. How should behavioural science practitioners in the advertising space make sure their work is ethical?•What regulations and standards should marketers be aware of?•Other than privacy and transparency, what other ethical dimensions are at play in this space? For example, implicit bias in research, etc.•What is the role of big tech in this ecosystem, and how can marketers navigate that ecosystem responsibly?The Drum's senior tech reporter Chris Sutcliffe is joined by an expert panel, consisting of: Tara Austin of Ogilvy; Reading Room's Alexei Lee; and Roy Armale of VMLY&R Commerce. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of The Drum Show we hear from a panel of experts about how live events are surging back to life in the wake of the pandemic.The panel discusses how to keep the best of what we learned from doing purely digital events; whether the term 'hybrid' was a buzzword that is already being retired; and how a brand can be a part of live events in a way that enhances the appeal of the overall campaign. Hosted on Acast. See acast.com/privacy for more information.

All this week on The Drum we've been running our Gaming Deep Dive. Powered by the insights of the gamers among The Drum's journalists and The Drum Network's experts, we've been taking a look at the marketing opportunities around gaming.Between the extension of gaming IPs beyond the games themselves, the rapid broadening of the gaming audience, and new tech that underpins opportunities to reach that audience, there are any number of reasons why marketers should be considering gaming audiences.In fact, it could be that the brands that aren't considering advertising to gamers will find themselves all out of lives...In this bumper-length episode, The Drum's senior tech reporter Chris Sutcliffe is joined by:• Toni Pizza, senior producer at Jack Morton• Eva Steiner, art director, Ogilvy• Jon Goynshor, SVP, global head of partnerships, VMLY&R Commerce• Rafe Blandford, chief product office, Digitas UK Hosted on Acast. See acast.com/privacy for more information.