The Drum Podcast

The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession. This episode features agency senior leaders and will focus on the bigger picture of the most essential ingredients to stability and recovery for agencies. Senior reporter for The Drum Chris Sutcliffe is joined Roberto Amerighi, co-founder and CFO, GreenJinn Ltd; Mike White, CEO, Lively Worldwide; and Sophie Lean, head of strategy at M&C Saatchi London, to discuss:  Agencies of all sizes have had to face numerous crises over the past few years - and 2023 looks like it will be much the same. Are agencies in a good position to face the chill of a cost of living crisis?What skills are agencies flexing or developing on behalf of their brand partners, who are just as exposed to the challenges in 2023?What changes are agencies making internally to ensure that their staff are protected from the worst of the challenges?Finally, how optimistic is the panel about the industry's ability to make a difference to brands and the public over the course of the year? Hosted on Acast. See acast.com/privacy for more information.

The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession. This episode features agency creatives investigating what role creativity and authenticity plays in helping brands to ensure stability and recovery amid recession and uncertainty. Most importantly, we're asking the question 'amid recession and uncertainty, will creativity and authenticity lead brands through 2023?' The Drum senior reporter Chris Sutcliffe speaks to panelists Paul Dunleavy, creative director at APS Group; Samantha Hearn, head of creative, Digital Ethos; Claire Strickett, brand strategy director at Jellyfish; and James Robinson, chief creative officer, Momentum Worldwide, to ask:All the chickens have come home to roost and 2023 will be the year in which we have to face the cost of living crisis in earnest. How are brands adjusting their advertising plans off the back of that?Which sectors do we expect to have to change up their marketing plans the most?Can authenticity in comms help ameliorate the worst of the impact - and is it in fact an opportunity for brands to speak to consumers about something important to them?Finally, what does the panel believe will be the long-term impact of 2023's challenges on the brand marketing ecosystem as a whole? Hosted on Acast. See acast.com/privacy for more information.

Most markets worldwide now have an ageing population, with spending power increasingly gathering with older people. Smart brands are recognizing the spending power of this group, and tailoring their products and comms accordingly. The Drum's senior reporter Chris Sutcliffe is joined by Kristen Nozell Bornstein, vice president of human insights, Known; and Richard Trigg, design partner at Tangent, to discuss the following:Older people are typically unrepresented in most advertising, with some notable exceptions. Where does that lack of representation come from?By contrast, where are we still seeing advertising targeted at older people? Which sectors and mediums still focus upon older people?Are digital tools and personalisation picking up the slack at all? Why/why not?Worldwide, wealth is disproportionately concentrated in the hands of older generations. What impact is that having on marketing aimed at those cohorts?What needs to happen in and around the marketing industry to make it more representative of older people? Hosted on Acast. See acast.com/privacy for more information.

For our out-of-home (OOH) deep dive, we're taking a look beyond the exciting developments of 2022 to where this exciting discipline is headed next. What can brands expect to see over the next couple of years - and where should they be investing their time and money to stay ahead of the curve?The Drum's senior tech reporter Chris Sutcliffe is joined by panellists Caspar Thykier, co-founder and CEO at Zappar, and Alex Caldwell, senior OOH specialist at Known, to discuss:What role is OOH playing in a brand's wider marketing strategy?Which verticals and sectors are - and aren't yet - making the most out of the OOH format?What new tech is underpinning OOH in 2022 - and how much more sophisticated will it get in the near future?OOH has some inherent strengths that no other marketing medium can emulate. What are some of its current weaknesses relative to other marketing mediums - and how close are we to fixing them?What are you most excited about when it comes to OOH in the next few years? Hosted on Acast. See acast.com/privacy for more information.

'Artificial intelligence' has come to mean a lot of things to a lot of people: some picture androids; others will think of the algorithms already powering Google and even smaller tech initiatives. In this episode we'll take stock of where the progress has reached so far, what it's enabled in the world of marketing, and what on the horizon has the power to change the marketer's toolkit even more radically. Senior tech reporter Chris Sutcliffe is joined by Pascal Coggia, CEO, Artefact UK; Patrick Furse, digital director, Bray Leino; and Maria Bain, head of audience intelligence , iCrossing, to discuss:What are the most relevant applications of AI for marketers?Which AI tools for creativity are you most excited about?Where do you think we've seen AI being misused, or not used to its utmost efficacy?Does the emergence of AI as a tool require the development of a new role within agencies?Finally, what are you most excited about around the future of AI in marketing? Hosted on Acast. See acast.com/privacy for more information.

In this podcast, experts discuss the balance between privacy and personalization in marketing. They explore the challenges of consumer awareness and understanding, and the need for clear communication. The speakers emphasize the importance of maintaining ethical conduct and value exchange. The significance of qualitative data, contextual targeting, and brand understanding in personalization is also explored. Additionally, the slow adoption of personalization tools and the power of first-party data are discussed.

On this week's episode of The Drum Network Podcast, we take a step back and examine everything about the state of programmatic in 2022. Gathering a few programmatic experts, we'll get the rest of the industry up to speed on the programmatic essentials and what's going on in this space that they should be keeping an eye on.The Drum's senior tech reporter Chris Sutcliffe is joined by: Liz Salway, principal, business consulting, EMEA, EPAM; Eliette Cremer, programmatic lead, Space & Time; and Louis Schermuly, programmatic lead, Anything is Possible. The panel discusses:How has programmatic changed over the past few years - both from demand and supply sides?How broad has programmatic buying become, and which mediums should we expect to see take advantage of it in the near future?Is programmatic delivering as much value as it can - and if not, what issues are still to be solved?What are the biggest developments coming down the pipe for programmatic?Which verticals and sectors should be making more of programmatic? Hosted on Acast. See acast.com/privacy for more information.

With the talent crisis still biting, employer branding is an undeniable growth area in the industry. The dream is that it can overhaul talent attraction, retention, and even productivity. In this episode, we gather top-level practitioners to ask: is it really possible to change these things quickly? And how will smart employers start to improve their work in this space? Senior reporter Chris Sutcliffe speaks to Catherine Fallon, partner & head of engagement and change at Emperor, and Emma Tolhurst, executive director of brand-led employee experience at Landor & Fitch.The panel discusses:What do we mean when we talk about 'employer branding', and how does it differ from simple reputation?Does a good employer brand transcend age groups and demographics? How do you tailor an employee brand to younger people, for instance?What are the best methods you've found to establish an employer brand - and to maintain it once it's established?How do you measure the effectiveness of an employer brand?Finally, is creating an employer brand a collaborative process between C-suite and employees, a top-down decision, or a mix of the two? Hosted on Acast. See acast.com/privacy for more information.

For globalization month we want to consider the modern rule book for rapid, global brand expansion. Which brands can marketers look to for smart, sustainable international growth? Which channels and strategies should they prioritize? And what are the still under-used tricks and levers to pull? Senior tech reporter Chris Sutcliffe is joined by Alessandra Pinho, brand strategy director, Jellyfish; Claudia Stephenson, managing director, EMEA, INVNT; Keith Taylor, head of brand & partner, Emperor; and Max Dawes, COO of Zappar. The panel discusses:What trends have been underlying global brand expansion over the past few years? Tech and collaboration, more established marketing industries in different countries, more mobile talent etc.?Which brands would you hold up as being successful recent examples of brand expansion? Why?Is it possible to do global brand expansion while keeping marketing locally relevant? How do we avoid making global messaging anodyne and unfocused?What marketing channels are the most important for aiding global expansion?Finally, when it comes to global brand expansion, do you think there are any best practice rules or guidelines?Find out more about The Drum Network here: https://product.thedrum.com/the-drum-network/ Hosted on Acast. See acast.com/privacy for more information.

For this month's deep dive we're looking at all things e-commerce, from commerce within the Metaverse to the collision of brick and mortar and sales sits. For our deep dive podcast we're zeroing in on the new and developing relationships between bricks-and-mortar and digital sales. How are physical stores making the most of developments from the world of e-commerce - and what can digital sales journeys still learn from IRL? What are the smart ways of merging the two?The Drum's senior tech reporter Chris Sutcliffe is joined by George Gossland, social content producer, Favoured; Barry Fiske, SVP, global experience & innovation, Merkle; and Grace Vassallo, senior marketing manager at Zappar, to discuss: What are the most important ecommerce tools available to brands?How are the smartest brands opening the purchase funnel for consumers - and tracking their progress to purchase?What are you most excited about when it comes to social ecommerce?How should small- and mid-size brands think about entering the ecommerce space in light of its dominance by giants like Amazon?Finally, what are you most excited about for the future of ecommerce and marketing? Hosted on Acast. See acast.com/privacy for more information.