How are marketers balancing privacy and personalization?

We're told that people shopping (and just existing) online want two things: privacy and personalization. In recent history, we haven't all done a great job of marrying up those two values - even leaving aside major scandals like Cambridge Analytica, most of us now don't trust big platforms and advertisers to use our data responsibly, while personalization efforts continue to misfire. 

We'll ask data and privacy experts: what are brands and platforms doing to tackle this battery of problems, and what should they be doing better?

Senior tech reporter Chris Sutcliffe is joined by Russell Nuzzo, Managing Partner, Gain Theory; George Gangar, head of strategy and solutions, Impression; Mark Byrne, head of paid search and social, Brave Bison; and Anita Klinkosz, Digital Strategist, Search Laboratory; to discuss:

• To what extent is the public well enough informed to make the judgement about the trade off between privacy and personalisation?
• Has the industry got the balance right in terms of opt-ins, or are we erring on the side of caution?
• What developments can we expect to see in terms of how we as an industry choose to engage with privacy discussions?
• What are the biggest opportunities for us with regards to personalisation? Are we making the most of the tools to which we have access?

Hosted on Acast. See acast.com/privacy for more information.