The Drum Podcast

Tusar Barik, Senior VP of Marketing at the New York Times, shares insights from his transition from LinkedIn. He highlights how the Times is embracing a subscription-first strategy, which enhances its advertising capabilities. Tusar discusses the impact of acquisitions like Wordle and The Athletic, and the importance of maintaining authenticity in publishing. He also emphasizes the shift towards direct advertiser relationships balanced with programmatic buying, aiming to enhance reader experience while growing the ad business.

We're joined by start Charlie Smith, the Grey copywriter-turned-composer behind three of this year's top Christmas ads. Smith give us a peak behind the scenes at how the ads get made - and the creative trends behind 2025's ad- and film-scores. Hosted on Acast. See acast.com/privacy for more information.

Today we bring you a taster episode of a sibling podcast from The Drum and Glow London, Slow The F*ck Down with Emma Harris. Harris is joined by Sophie Devonshire and Victoria Fox. Hosted on Acast. See acast.com/privacy for more information.

WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it do so without eating into its traditional agency services? Hosted on Acast. See acast.com/privacy for more information.

In this introductory episode, The Drum's Steven Antoniewicz interviews the co-founders of the Advertising: Who Cares? movement, Brian Jacobs and Nick Manning. Veterans of the advertising and media worlds, the duo has spent the last year sounding the alarm on major threats to the industry they love. Hosted on Acast. See acast.com/privacy for more information.

Join Mike Silver on this episode of Exit Right as he sits down with Sam Lui, the ultimate super connector and founder of Savvy. Discover Sam's incredible journey from humble beginnings in rural UK to becoming a global business leader. Hosted on Acast. See acast.com/privacy for more information.

In a frank conversation, Daniel Gilbert of performance agency-turned-media shop Brainlabs tells the story of a company that started in a bedroom of his parents' house and now has its sights set on becoming the biggest independent name in media. How? Well, Gilbert has some punchy opinions about the agency and media landscape right now - and thinks very few are setting up for the media world of the future... Hosted on Acast. See acast.com/privacy for more information.

We chat with Hannah Walley, Kantar's head of media for UK & Ireland, about the organization's research into consumers' and marketers' perceptions of advertising. Walley tells us how we've got to a place where, for the first time, more people are receptive to advertising than aren't; why there's no overlap between marketers' favorite ad spaces and real people's favorites; and the truth behind stats about declining investment in linear TV ads. Hosted on Acast. See acast.com/privacy for more information.

Fresh off a panel at The Drum Live, The Drum’s humour columnist Paddy Gilmore breaks down what makes funny work funny and what makes it worth making.  Hosted on Acast. See acast.com/privacy for more information.

Sumit Virmani has been at Infosys for over two decades. Now, he's global CMO for the tech giant. He told The Drum why a long tenure is an advantage, why attribution should still be a focus for everyone in the marketing world, how to approach the marketing mix in a world of uncertainty, and how close we really are to the golden goose of AI-enabled personalization at scale. Hosted on Acast. See acast.com/privacy for more information.