The Drum Podcast Buying from The Borg: ecommerce deep dive
For this month's deep dive we're looking at all things e-commerce, from commerce within the Metaverse to the collision of brick and mortar and sales sits. For our deep dive podcast we're zeroing in on the new and developing relationships between bricks-and-mortar and digital sales. How are physical stores making the most of developments from the world of e-commerce - and what can digital sales journeys still learn from IRL? What are the smart ways of merging the two?
The Drum's senior tech reporter Chris Sutcliffe is joined by George Gossland, social content producer, Favoured; Barry Fiske, SVP, global experience & innovation, Merkle; and Grace Vassallo, senior marketing manager at Zappar, to discuss:
- What are the most important ecommerce tools available to brands?
- How are the smartest brands opening the purchase funnel for consumers - and tracking their progress to purchase?
- What are you most excited about when it comes to social ecommerce?
- How should small- and mid-size brands think about entering the ecommerce space in light of its dominance by giants like Amazon?
- Finally, what are you most excited about for the future of ecommerce and marketing?
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