Live streaming took off in the pandemic - for influencers, for media organisations, for events, and for businesses. What platforms are a sure bet, and which new players are worth a look? What are the opportunities on streaming? In this episode of The Drum Network Podcast, host Chris Sutcliffe is joined by three expert guests to discuss everything from ad-supported streaming to whether we'll ever see the Xenomorph from Alien 3 drinking a Pepsi again.
This week Sutcliffe is joined by Tom Jarvis, founder & CEO at Wilderness; Alex Wilson, executive creative director at Amplify, and Harry Evans, account director at VCCP Media, to discuss:
- Many of the biggest names in streaming TV are underperforming according to their latest results. What is causing those streaming jitters?
- Is advertising-supported streaming going to be part of the mix for the near future?
- Is exclusive content still the biggest draw for audiences, and if so how is that changing television in general?
- What part does livestreaming play in the wider mix of what audiences watch? What about social video?
- Finally, what predictions do the panel have about how streaming TV will evolve over the next few years?
Hosted on Acast. See acast.com/privacy for more information.