The Drum Podcast

On this week's episode we discuss all things behavioural marketing. We're asking:What tools do marketers have to understand (and shape) attention, motivation and behavior?What are the cutting-edge techniques, approaches, and tools that help scientists and marketers understand how people think? What tools do you and your teams use, and what light do they shine on human behaviour?What are the key insights from your own work, or the industry, or the scientific community that can make (or are making) marketers' lives easer and their work better?What are the next frontiers in behavioural science, neuroscience, or related disciplines that smart marketers should be keeping an eye on? Hosted on Acast. See acast.com/privacy for more information.

This week on The Drum we're taking a look at everything digital advertising, from its past to its future potential. As part of that discussion, we've assembled three experts from the advertising industry to discuss:1. Digital advertising has come a long way since Yahoo launched its very first banner ad. How confident are you that digital advertising is living up to its potential?2. What does the industry need to do to ensure that consumers have a positive experience with digital advertising?3. The perception is that much of the digital advertising system is opaque and bloated - are there disincentives for sorting this out?4. What upcoming or recent tech developments are you most excited about in the space?In this episode we're joined by Jason Hartley, head of search, social and shopping at PMG; Alice Jennifer Moore, principal consultant analytics at Foolproof; and Pascal Coggia, UK managing director & partner at Artefact. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of The Drum Network Podcast we discuss whether agency business models are agile and resilient enough to fit clients' needs. After Keith Weed argued that many agencies are failing to meet the specific needs of their partners, we ask a panel of experts from across the marketing industry how they think about their own models.This week we are joined by:• Natasha Potashnik, SVP and Partner, Known• Chris Woodward, UK group managing director, Oliver• Shana Bellot, head of business partnerships and account management, Strawberryfrog• Georgie Monaghan, marketing director, Propellernet Hosted on Acast. See acast.com/privacy for more information.

For the past week The Drum has been examining CX, and how it underpins so much of brands' successes. We've taken a look at everything from how digitalisation is changing the philosophy of CX, how good CX is accessible and conducive for mental health, and how individual brands are outperforming competitors through clever deployment of CX tools.In order to cap the week, this special TDN podcast features insight from:• John Campbell, MD, Rabbit & Pork• Jane Austen, chief experience officer, Digitas• Richard Palmer, head of strategy, EMEA, Appnovation• Jacob Harris, partner, Known.iz Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Drum Network Podcast we hear from a panel of experts about whether we have entered the golden age of growth marketing. From the definitional - how does growth marketing differ from performance marketing - to the existential, we ask which brands can benefit the most from this growth oriented approach. Senior reporter for tech at The Drum Chris Sutcliffe is joined by four fantastic guests to discuss everything growth marketing:• Farhad Koodoruth, CEO, Threepipe Reply• Heather Barnett, head of marketing, The Marketing Practice• Chris Jones, managing director, Space & Time• Tom Davies, senior designer, Frog Design Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Drum Network Podcast we dive into what it takes to rapidly grow a brand without losing what makes it unique. Our guests flag up everything from Salt Bae to Unilever in order to determine the role purpose plays in growing a brilliant brand, where tech empowers and restricts growth, and which sectors we expect to see a new challenger brand emerge from next.Senior reporter for The Drum Chris Sutcliffe is joined by Daniel Liddle, SEO lead at Impression; Amanda Glasgow, creative director EMEA at Appnovation; Mel Henson, head of creative at Optimizon; and Marcus Foley, co-founder and chief growth officer at This Is Tommy. Hosted on Acast. See acast.com/privacy for more information.

As we say in this intro to this week's episode the question isn't "why are marketers talking about environmental issues", but "why haven't we spoken about it sooner"? Sustainability and activities on behalf of our planet are at the centre of many brands' activities, but even for those where that isn't the case, it is at least a growing concern. So how do we speak on behalf of brands around sustainability - and how can marketers lead the way on environmental issues?To discuss all this and more, The Drum's senior report Chris Sutcliffe is joined by three guests, each with years of experience and expertise around sustainable practices. Featuring Elena Linczenyiova, director for content and policy at ICF Next; Peter Bardell, co-founder of Revolt London; and Jose Sel de Felipe, executive producer atCult LDN, this podcast seeks to answer whether the marketing industry is leading the way around sustainability. Hosted on Acast. See acast.com/privacy for more information.

Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly.To discuss that rapidly evolving landscape, and how we can ensure the primacy of brands when it comes to marketing on platforms, we're joined by three experts from across the industry. Amy Gilbert, head of social at The Social Element; Tahir Rashid, paid media manager at Unrivaled; and Callum Gill, head of insight and innovation at DRP Group, join The Drum's senior reporter Chris Sutcliffe to discuss all things platform-related. Hosted on Acast. See acast.com/privacy for more information.

What do we mean when we talk about 'indie' vs 'network' agencies? Is it even a helpful discussion in 2022 - or is it only relevant when we talk about the realities of employing people in organisations of different scales? To discuss everything indie vs network, senior reporter for The Drum Chris Sutcliffe is joined by three experts in the field to discuss their breadth of experience across both sides of the spectrum.Jellyfish's managing director for the UK Rick Lamb, Space & Time executive director Heather Connearn and managing director of ClickThrough Marketing Chris Roberts join this week's episode.The Drum Network Podcast is available on Spotify, on iTunes, Google Play and your favourite podcast app. Hosted on Acast. See acast.com/privacy for more information.

Tying into The Drum's weeklong deepdive into the metaverse, senior reporter for The Drum Chris Sutcliffe asks three guests what the future of marketing in virtual spaces will look like.From the earliest gaming iterations of the metaverse, brands have always had a place in virtual spaces. Now, though, with the rise of the blockchain and consumer technology improvements, an interoperable and persistent virtual world lies on the horizon. But what do we need to do to ensure that the promise and potential of the metaverse is not adulterated and diluted, and that creators and users buy into web3.0 in a way that benefits the entire ecosystem?In this episode of The Drum Network podcast we are joined by chief product officer of Digitas UK Rafe Blandford, co-founder and CEO of Invnt Scott Cullather, and PMG client strategy lead Ting Zheng. Hosted on Acast. See acast.com/privacy for more information.