The Drum Podcast

In this episode of The Drum Network Podcast we discuss the progress (and lack of) our industry has made when it comes to marketing to the marginalised. From a lack of representation within brands and agencies to well-meaning but flawed approaches, there is still a lot of work to be done in order to create a genuinely inclusive strategy.The Drum' senior reporter Chris Sutcliffe is joined by Jellyfish's Abigail Balfe, GottaBe's Tomasz Dyl and Ogilvy's Victoria Day in order to ask the question: 'are we making progress when it comes to marketing to the marginalised?' From which brands are succeeding, to whether it is ever possible to market effectively without input from the people we are marketing to, this episode is a capper to The Drum's Marketing and the Marginalised deep dive. Hosted on Acast. See acast.com/privacy for more information.

In this episode The Drum's own Olivia Atkins talks to two experts about what it means to be an agile marketing business. Agility has become something of a meaningless term for businesses, used to mean whatever that particular business wants to say about itself. But beyond the buzzword there are real implications for how a business organises itself to allow for fast and flexible working practices.In this episode Andy Peddar, CEO and co-founder of Deazy, and Simon Penson, partner at Haatch, discuss their own experimentation with making businesses agile, and what it means to be adaptable in an industry that faces frequent upheaval. Hosted on Acast. See acast.com/privacy for more information.

As part of our Data deep dive, The Drum invited three experts from its network of agencies on to discuss all things data. Whether that's examining potential headwinds in the use of data, how it's fundamentally empowering our clients, or how we approach that client-user relationship as a third party - these guests break down the opportunities around data.We're joined by Justin Scarborough, senior director of programmatic at PMG; Aisling Cahill, senior operations manager at Jellyfish; and Ryan Webb, conversion and analytics director at Adapt Worldwide. Stay tuned to the end to find out how you can pick their brains about their expertise! Hosted on Acast. See acast.com/privacy for more information.

We know from conversations with Network members - and people outside the marketing industry - that there are huge challenges to attracting and retaining young talent.In this episode of The Drum Network podcast, we ask three experts about how they're going about creating a work environment that is conducive to young talent. Hannah Grace of Cult LDN, Mike Petricevic of Waste Creative, and Oliver Bruce of Pinpoint Media join senior reporter for The Drum Chris Sutcliffe to discuss the issue. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Drum Network Podcast, which coincides with The Drum's retail deepdive, we hear from three experts about the future of retail and e-commerce.Over the past 18 months e-commerce has boomed, but the trends that predated the pandemic have continued apace. So where should smart agencies and retailers be placing their chips for the future, and how are retailers replicating the strengths of brick-and-mortar in digital spaces? Hosted on Acast. See acast.com/privacy for more information.

In this follow-up to our first Keeping the Spark episode, we hear how agencies of all sizes and ages are bringing their employees along as their scale up. Whether that's getting buy-in from new hires to ensuring that the co-founder keeps an eye on the values that matter, this episode provides practical advice on retaining your values as you grow. For this episode we're joined by Croud co-founder Luke Smith, the co-founder of Reddico Nick Redding, and EVP talent and anclusion at Jack Morton Worldwide Natalie Ackerman. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of The Drum Network podcast we hear about the challenges, opportunities and practicalities around in-housing. As clients look to agencies to be far more consultative and to develop a long-term understanding of their brands, what does that do to the relationship between agency and client?Are discussions around remuneration more difficult, and what are the key benefits of a hybrid relationship? Hosted on Acast. See acast.com/privacy for more information.

Travel is ambitious, it’s aspirational, and it’s often among the most memorable experiences of our entire lives. Over the past year, though, it’s also been mostly impossible, and travel marketing trends have been forced to accelerate. In this episode you’re going to hear from two travel marketing experts about the opportunities for brands and agencies to get involved in the consumer journey around travel. First, Carly Whiteford, strategy director at OMD EMEA, explains how tech is allowing agencies to become an integral part of the consumer journey before, during and after the trip itself. Then John Speers, founder of Kemosabe, takes us through how the travel marketing industry is set to change in the near future. Hosted on Acast. See acast.com/privacy for more information.

In this first episode of our Keeping the Spark sub-series, we ask Becky Simms of Reflect Digital about the reality of growing your agency from a small to a mid-sized agency - without sacrificing the culture or values that underpin your work. Hosted on Acast. See acast.com/privacy for more information.

We couldn't discuss the future of TV in a single episode. This time Richard Carroll, senior digital marketing consultant at Capgemini Invent, takes us through the platform agnostic future of television. We discuss the vast range of choice audiences have in terms of video content, platforms, and even how they choose to pay.What happens when (and if) consumers get used to subscription-first television - is there room for ad-supported interruptive television content? Where will investment come from and will there be room for challenger platforms among the giants of Netflix, Disney+ and Prime Video? Hosted on Acast. See acast.com/privacy for more information.