What will agile marketing businesses look like in 2022?

In this episode The Drum's own Olivia Atkins talks to two experts about what it means to be an agile marketing business. Agility has become something of a meaningless term for businesses, used to mean whatever that particular business wants to say about itself. But beyond the buzzword there are real implications for how a business organises itself to allow for fast and flexible working practices.In this episode Andy Peddar, CEO and co-founder of Deazy, and Simon Penson, partner at Haatch, discuss their own experimentation with making businesses agile, and what it means to be adaptable in an industry that faces frequent upheaval.

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