The Drum Podcast

Television provides us with some of our most well-known cultural touchstones, from the shared experience of discussing the latest episode of Strictly Come Dancing to speculating online about the next episode of a murder mystery show. The television landscape is increasingly fragmented, with a vast array of platforms and channels delivering more choice of shortform and longform content than ever before. The line between film and TV is also blurring, and even the most staid and traditional broadcaster is experimenting with new forms of video to appeal to younger audiences. Hosted on Acast. See acast.com/privacy for more information.

Last time we spoke about the opportunities and potential of hybrid events. This episode we’re diving into the nitty gritty of hybrid, from the current issue of solving the virtual networking problem, to maintaining the hype pre- and post- digital event. To begin with, though, I asked Emma Bartholomew, who sits on the advisory board for Paradise, to tell us about why ‘hybrid’ events have become the great hope of the industry over the next few years.Then, Neil Mason, executive creative director for INVNT, tells us about why some of the challenges around hybrid events are no different from those around more traditional formats, but how tech like VR and AR are accelerating those opportunities. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Drum Network Podcast, we're joined by experts from Lively and Verve to discuss hybrid events. We take a look at the definition of hybrid, how agencies and brands are adapting to consumer expectations, and ask if content or UX is the bedrock of a great hybrid event. Hosted on Acast. See acast.com/privacy for more information.

On this episode, we're joined by Waste's head of strategy Christian Perrins to discuss the opportunities for marketers around gaming. From Ford's partnership with Rocket League to high-end fashion brands debuting lines in Animal Crossing, there are growing opportunities for brands to reach this growing and lucrative audience. Hosted on Acast. See acast.com/privacy for more information.

In this second part of The Drum Network's 2021 Predictions podcast, we're joined by representatives of Croud and Jack Morton to discuss the tech and social trends that we hope will stick around for the rest of the year. Insights this time include the rising tide of empathy among our co-workers, the rise of hybrid events, and the ultimate endgoal of personal development. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Drum Network Podcast, The Drum's Chris Sutcliffe and Space & Time's Andy Griffiths discuss the phenomenal changes that have occurred within DTC marketing over the past year - and where it might go in the near future. Hosted on Acast. See acast.com/privacy for more information.

It's fair to say that 2020 hasn't quite been the year we all envisioned. But it's had far-reaching effects on next year and beyond. In this first part of our Drum Network Podcast 2021 predictions, we take a look at our hopes for the next twelve months. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Drum Network Podcast, we hear from Capgemini's Ana Costa and twogether's Jon Busby about the role of audio and video in B2B marketing. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Drum Network podcast, Editor Chris Sutcliffe and Novos co-founder Antonio Wedral discuss what goes into a working, healthy WFH culture. Hosted on Acast. See acast.com/privacy for more information.

After the last episode we had many questions about the practical considerations of dealing with influencers. This episode explores how best we can deal with influencers to ensure their authenticity isn't diluted by dealing with brands, and the role agencies play in that relationship. Hosted on Acast. See acast.com/privacy for more information.