The Drum Podcast
The Drum
A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Aug 6, 2020 • 29min
The modern reality of influencer marketing
Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns? Do brands understand the gift of an influencer's network and connections? What is the future of virtual influencers? All this and more in this episode.Visit thedrum.com to find out more about The Drum Network. Hosted on Acast. See acast.com/privacy for more information.
Jun 24, 2020 • 29min
Empathy and lockdown
In this first episode of The Drum Network podcast, editor Chris Sutcliffe and representatives of Network members discuss how remote working has changed the relationship between agency and client. We also discuss how the Covid-19 crisis has turned on the industry's empathy switch, and whether it's launched a few new commercial lines for agencies. Hosted on Acast. See acast.com/privacy for more information.
