New Books in Business, Management, and Marketing

Sean Creighton, the President of New American Colleges & Universities, discusses the origins and evolution of this Association that serves 24 institutions that each combine an undergraduate liberal arts core with a range of professional programs. He describes the distinctive role that NACU members play within the US higher ed system and the different services that the Association provides for its members. In Part II, Sean interviews David Finegold for the NACU podcast, discussing his recent visit to Chatham, one of the newest NACU members. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to BJ Fogg about his new book Tiny Habits: The Small Changes That Change Everything (Mariner Books, 2020). Yo-yo diets that come and go is one thing. What BJ Fogg is after is something different and greater altogether. The key formula is B = MAP (Behavior = Motivation & Ability & Prompts). Rather than trying to force a change of behavior that’s like trying to land an alien spaceship amid the landscape of your life, why not try for something more organic? That means you need to recognize habit(s) you want to change; realize that motivation is fickle, but ability is reliable if you start small regarding a habit you want to change. As for the prompt, those are the sensory signposts that should be embedded into routines you already have. In this episode, BJ Fogg takes you through the elegantly simple system he’s devised over the past 15 years and that has helped individuals and companies alike enact behavioral changes related to habits they want to shed or adopt.BJ Fogg founded the Behavior Design Lab at Stanford University. He teaches industry innovators and created the Tiny Habits Academy to help people around the world. He lives in Northern California and Maui.Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is there an ideal portfolio of investment assets, one that perfectly balances risk and reward? In Pursuit of the Perfect Portfolio (Princeton UP, 2021) examines this question by profiling and interviewing ten of the most prominent figures in the finance world—Jack Bogle, Charley Ellis, Gene Fama, Marty Leibowitz, Harry Markowitz, Bob Merton, Myron Scholes, Bill Sharpe, Bob Shiller, and Jeremy Siegel. We learn about the personal and intellectual journeys of these luminaries—which include six Nobel Laureates and a trailblazer in mutual funds—and their most innovative contributions. In the process, we come to understand how the science of modern investing came to be. Each of these finance greats discusses their idea of a perfect portfolio, offering invaluable insights to today’s investors.Inspiring such monikers as the Bond Guru, Wall Street’s Wisest Man, and the Wizard of Wharton, these pioneers of investment management provide candid perspectives, both expected and surprising, on a vast array of investment topics—effective diversification, passive versus active investment, security selection and market timing, foreign versus domestic investments, derivative securities, nontraditional assets, irrational investing, and so much more. While the perfect portfolio is ultimately a moving target based on individual age and stage in life, market conditions, and short- and long-term goals, the fundamental principles for success remain constant.Aimed at novice and professional investors alike, In Pursuit of the Perfect Portfolio is a compendium of financial wisdom that no market enthusiast will want to be without.Marshall Poe is the founder and editor of the New Books Network. He can be reached at marshallpoe@newbooksnetwork.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Retaining Freedom After SpeechToday I talked to Jim Detert about his book Choosing Courage: The Everyday Guide to Being Brave at Work (Harvard Business Review Press, 2021)Jim Detert is the John L. Colley Professor of Business Administration at the University of Virginia’s Darden School of Business. He’s won multiple awards for his teaching and curriculum development at both UVA and Cornell University.The title of this episode comes from a quote cited in Detert’s book. A Nigerian journalist remarks that there is freedom of speech in his country. The question, however, is whether there is freedom after one makes a candid remark about the country’s leadership. Those in business can relate. The estimate is that merely 20% of people at companies feel as if they can speak honestly about the problems they encounter. Whether democracy will ever flower in the corporate ranks is doubtful. Nevertheless, Detert in this episode takes on practical solutions to better one’s odds of both offering honest, constructive feedback and surviving long enough to help make the recommended change happen. One tool is to create a Courage Ladder, identifying the successively more difficult rungs one wants to climb. Another is practicing how to employ advocacy and inquiry to reframe a current situation such that the other party will recognize why improvements are in order.Jim Detert is the John L. Colley Professor of Business Administration at the University of Virginia’s Darden School of Business. He’s won multiple awards for his teaching and curriculum development at both UVA and Cornell University.Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Practitioners from all professional domains are increasingly confronted with incidences of systemic failure, yet poorly equipped with appropriate tools and know-how for understanding such failure, and the making of systemic improvement. In our fragile Anthropocene world where ‘systems change’ is often invoked as the rallying call for purposeful alternative action, this book provides a toolkit to help constructively make systems that can change situations for the better.Reflecting on the decade that has passed since the publication of the first edition of Systems Approaches to Making Change: A Practical Guide (Springer, 2020), Reynolds writes: “Global turbulence and conflict associated with trade wars, terrorism and destabilization have been significantly accentuated in the last 10 years… issues of sustainability are prevalent (ranging) from extensive deforestation of Amazonia… to contentious fracking for continued fossil-fuel extraction amongst more industrialised nations predominantly in the northern hemisphere”. In other words, there has been no easing up when it comes to the big messes that plague us—in fact, the need for effective techniques for making systemic change has no doubt never been greater.Viable Systems Model, Soft Systems, SODA… oh my! Where should the practitioner start? Which approach should I deploy in my work? What about using more than one model—or perhaps a combination of models? The five approaches outlined in this book offer the systems thinking practitioner a range of interchangeable tools for pro-actively making systemic improvements amidst complex situations of change and uncertainty. Systems Approaches to Change offers an excellent introduction for those seeking to understand systems thinking and to enact systems thinking in practice. The book helps practitioners from all professions to better understand inter-relationships, engage with multiple perspectives, and reflect on boundary judgements that can inhibit or enhance improved purposeful change.Kevin Lindsay is a 25+ year Silicon Valley software product strategist and marketer, and graduate student at the California Institute of Integral Studies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Following on from Andy Phillipps first podcast, we are pleased to bring you part two. In part one, Andy described how he co-founded Active Hotels, selling to Priceline and eventually helping form Booking.com. Part two follows his transition into Angel Investing. Andy's first venture into investing came with Toptable, investing not only capital but importantly for the companies success, he invested his time and expertise. Andy was chair for the company for five years, before helping them sell to OpenTable in 2010. He subsequently began as chair of Reevoo and continues to be a Non-Executive Director for Trainline. Andy has become a prominent figure in the UK, sitting on the board of the Cambridge Angels and forming Active Venture Fund. Most importantly, Andy has learnt that founders need backing, not just with finances, but with advice, mentoring and the expertise of investors. Enjoy part two!Andy Phillipps is a serial entrepreneur and an early stage investor in startups. He co-founded Active Hotels with Adrian Critchlow, which their team grew to be the largest online hotel booking company in Europe before sale to Priceline. Andy became CEO of priceline.com’s non US business where he initiated the purchase of Bookings BV and subsequent merger with Active to form Booking.com. He subsequently bought into, and was chairman of, Toptable.com.He has also co-founded Reevoo, which provides social content solutions to brands in approx 90 countries. In addition, he lectures in entrepreneurship at London Business School and INSEAD and makes seed investments in early stage tech or market place businesses. He is an Ashoka Support Network member, fellow of the Judge business school at Cambridge University, board member of Cambridge angels, proud father of three monstrous children and has a PhD from Cambridge in mixed mode interfacial fracture of biomimetic ceramic laminates. Produced by Mark Cotton, Twitter.Peter Cowley is a Cambridge university technology graduate, founded and ran over a dozen businesses in technology and property over the last 40 years. He has built up a portfolio of 75 angel investments with nine good exits (including one that is 107X his investment and returned all the cash he has invested) and thirteen failures. He is a board member of the Global Business Angel Network (GBAN), President Emeritus of the European Business Angel Network (EBAN), former chair of the Cambridge Business Angels and was UK Angel of the Year 2014. He has mentored hundreds of entrepreneurs and is on the board of nine startups.In 2011, he founded and ran Martlet: a Corporate VC, investing (currently £10M) from the balance sheet of Marshall, a £2.5bn revenue Cambridge engineering company. He is a fellow in Entrepreneurship at the Cambridge Judge Business School and is on the investment committee of the UK Angel Co-fund. He has also had 16 years’ experience as chair, treasurer and trustee of the boards of seven charities.With his son, Alan, Peter is sharing his and others’ experience and anecdotes in order to educate angels and entrepreneurs via The Invested Investor which publishes two books and 75+ podcasts. A selection of Invested Investor podcasts are republished here on the Entrepreneurship and Leadership channel on the NBN. This is one of them. Peter is a public speaker on entrepreneurship and angel investing throughout the world. Here's Peter on Linkedin.To read the podcast transcription please CLICK HERE - Powered by Speechmatics Learn more about your ad choices. Visit megaphone.fm/adchoices

David Chard, the President of Wheelock College in Boston, MA, discusses the process of merging Wheelock successfully into Boston University to become the BU Wheelock College of Education and Human Development. His book, When Colleges Close: Leading in a Time of Crisis (Johns Hopkins University Press, 2020), written with Wheelock’s VPAA Mary Churchill, provides the most detailed guide available on each step involved in merging a struggling small college into a large university in a way that preserve and amplified its mission and impact. Chard shares what led them to write the book so soon after completing this painful process, and many additional insights about what goes into a successful merger.David Finegold is the president of Chatham University. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Crate Successful Influencer Marketing (Kogan-Page, 2021)Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade.Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So they are close to the action of what’s going on commercially without being invited to partake. Their response has been to become, in effect, not only their own brands but their own media companies. In the process, they challenge and may replace to a degree both advertising agencies and traditional retailers as they help companies reach committed, niche audiences that aren’t necessarily small at all. This episode covers those topics, and more. The degree to which trust has leached from companies and moved over to more authentic influencers is one key. Another is that companies would be wise to consider employees as brand advocates, i.e. internally-based influencers in their own right.Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Excitingly, Invested Investor Andy Phillipps joined Peter Cowley for a two part podcast. In part one, Andy explains how he established the hotel booking company, Active Hotels, alongside his co-founder and cousin Adrian Critchlow. Active Hotels grew rapidly, bought by Priceline and merged with Bookings BV to become Booking.com. Andy's business model transformed the UK online hotel market and continues to lead global trends. Having successfully exited to Priceline, Andy describes how he approached the topic of acquisition, and then how he approached the acquirers. Part two follows his transition into Angel Investing, what he learnt and his top tips for those looking to become Invested Investors. Andy is a serial entrepreneur and an early stage investor in startups. He co-founded Active Hotels with Adrian Critchlow, which their team grew to be the largest online hotel booking company in Europe before sale to Priceline. Andy became CEO of priceline.com’s non US business where he initiated the purchase of Bookings BV and subsequent merger with Active to form Booking.com. He subsequently bought into, and was chairman of, Toptable.com. He has also co-founded Reevoo, which provides social content solutions to brands in approx 90 countries. In addition, he lectures in entrepreneurship at London Business School and INSEAD and makes seed investments in early stage tech or market place businesses. He is an Ashoka Support Network member, fellow of the Judge business school at Cambridge University, board member of Cambridge angels, proud father of three monstrous children and has a PhD from Cambridge in mixed mode interfacial fracture of biomimetic ceramic laminates.Produced by Mark Cotton, Twitter.Andy Phillipps - Serial entrepreneur and accomplished Angel Investor Booking.com - a travel fare aggregator website and travel metasearch engine for lodging reservations. OpenTable - an online restaurant-reservation service company. Reevoo - helps shoppers make better buying decisions in their everyday lives Cambridge Angels - a leading UK business angel network with international connectionsPeter Cowley is a Cambridge university technology graduate, founded and ran over a dozen businesses in technology and property over the last 40 years. He has built up a portfolio of 75 angel investments with nine good exits (including one that is 107X his investment and returned all the cash he has invested) and thirteen failures. He is a board member of the Global Business Angel Network (GBAN), President Emeritus of the European Business Angel Network (EBAN), former chair of the Cambridge Business Angels and was UK Angel of the Year 2014. He has mentored hundreds of entrepreneurs and is on the board of nine startups.In 2011, he founded and ran Martlet: a Corporate VC, investing (currently £10M) from the balance sheet of Marshall, a £2.5bn revenue Cambridge engineering company. He is a fellow in Entrepreneurship at the Cambridge Judge Business School and is on the investment committee of the UK Angel Co-fund. He has also had 16 years’ experience as chair, treasurer and trustee of the boards of seven charities.With his son, Alan, Peter is sharing his and others’ experience and anecdotes in order to educate angels and entrepreneurs via The Invested Investor which publishes two books and 75+ podcasts. A selection of Invested Investor podcasts are republished here on the Entrepreneurship and Leadership channel on the NBN. This is one of them. Peter is a public speaker on entrepreneurship and angel investing throughout the world. Here's Peter on Linkedin.To read the podcast transcription please CLICK HERE - Powered by Speechmatics Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Gorick Ng about his new book The Unspoken Rules: Secrets to Starting Your Career Off Right (HBR, 2021).This book takes you through one’s career, from getting hired and oriented to trying to gain promotions. The interview follows a similar path, emphasizing how to get along with colleagues and one’s boss most of all. The “north star” of Ng’s advice gleaned from interviewing 500 people across professions and roles is to demonstrate competence (ability), commitment (excitement) and compatibility (pleasant to be around). Get the 3-C’s model right, and you can avoid coming across as too overbearing or threatening as you form work connections, figure out what’s missing and needs to be addressed in a meeting, and how to resolve conflicts. Speaking of conflicts, is a conflict deep down mostly about the people involved, the position one holds, or is it about the place? If the latter, then maybe it’s time to move on to another organization instead.Gorick Ng is a career adviser at Harvard College, specializing in coaching first-generation, low-income students. He’s also managed new employees at Boston Consulting Group and worked in investment banking at Credit Suisse. His work has been featured on “The Today Show,” and in The New York Times, The Wall Street Journal, and elsewhere. Every Harvard Business School student received a copy of Ng’s book this past year to aid their careers.Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices